PUMA Bloodlines Philadelphia: Relaunching a classic shoe in an epic way

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Thousands of people ride Philadelphia’s SEPTA Market-Frankford Line each day, but it isn’t every day that they are rewarded with a free pair of sneakers.

On July 20th, PUMA re-launched their classic GV Special sneaker with a unique activation in Philadelphia. PUMA Bloodlines honored Philadelphia’s unique rhythm and energy!

Riders checked in at the 30th Street Station to start the experience and those who hit all four stops received a pair of PUMA GV Specials at a branded block party in Franklin Square. The activation included four unique “Puma Stops” along the SEPTA train line, each location with its own entertainment for riders and block party attendees to enjoy.

Stations included 30th Street, 15th Street, 13th Street and 5th Street, ending near Franklin Square Park. At each station stop, participants were given a voucher. If they collected all of them, they received a VIP Puma Event Pass at the last stop for their free pair of Pumas at Franklin Square Park!

Artist Sierato was at the park, custom painting shoes that were part of a raffle. Sierato creates some of the most unique and socially viral artwork for your feet.

Food was provided by Center City Pretzel Co., Sonny’s Famous Steaks and John’s Water Ice. Music and entertainment included DJ Cosmic Kev, Matthew Law, Rapper Freeway, Yis “NoseGo” Goodwin, Recohavoc, Grande Marshall, bucket drummers, and more!

The event attracted participants of all ages and earned an exceptional amount of social media buzz, especially on Instagram where the hashtags #pumabloodlines #pumabloodlinesphilly were used by attendees.

Finding the perfect Father’s Day Gift is Just one “Dad Joke” Away with Marshalls

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MarshallsFather’s Day Gift Wall Comes to Flatiron District

Marshalls Father's Day Wall NYC

By, Kate Bunster
Director of Marketing and Communications

Whether you’re a chronic procrastinator or have a Dad that seems to just “have it all,” it’s never a good feeling to be scrambling last-minute for a Father’s Day gift. This year, Marshalls came to the rescue, proving that it’s never too late to find the perfect gift.

On June 13th, we helped the discount retailer install a 30-foot by 30-foot wall in NYC’s Flatiron District. Secured to the wall were Father’s Day gifts, which included luggage, a bike, cookware, a kayak and more. When passersby approached the wall, they were asked to tell their best “dad joke.” Then, they could select from the displayed merchandise, which was retrieved by a certified climber.

When our client, City Eventions, came to us with this exciting project, we rolled up our sleeves and got to work. We wanted to secure the perfect location that would attract the right crowd and increase brand awareness.

Working with our client, we decided on the Flatiron District as the ideal spot for Marshalls to hold this event. Aside from being a tourist spot, Flatiron is home to many restaurants and large businesses. A great location to find that on-the-go consumer!

The Marshalls Father’s Day wall drew a huge crowd and earned a significant amount of social media buzz, using the hashtag #MarshallsSurprise. Even musician Kevin Jonas stopped by to pick out a gift for his dad! Stars- they really are just like us!

To view more coverage from the event visit:

http://creativity-online.com/work/marshalls-giant-fathers-day-wall/54788

http://www.thedrum.com/creative-works/project/leo-burnett-marshalls-fathers-day-billboard

 

#EventPermits   #NYCBuildingDeptPermits   #NYCPlazaPermits   #FlatironDistrict   #EventProfs

Central Perk Pops Up in Soho for Friends 20th Anniversary

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Permitting the most EPIC Pop-up store ever


By, Tommy Hennigan – Contributor
Partner, EventPermits LLC

When you think about some of the most impressive pop-up store activations, what comes to mind? For me, I can’t help but think about the Friends 20th Anniversary Central Perk Coffee Shop in SoHo, NYC.

When Warner Brothers wanted to celebrate the 20th anniversary of NBC’s must see TV” line-up, they looked to our longtime experiential agency client, Source Marketing. Our friends at Source immediately turned to our experienced team to handle all of the permitting and security components.

The month-long activation drew in a line of eager coffee drinkers that stretched out over three city blocks each day. Fans came from near and far to sip on the Central Perk Roast blend from Eight O’Clock Coffee. In collaboration with Warner Brothers, Eight O’Clock also sponsored the pop-up.

The Central Perk Experience

Upon entering the Central Perk “experience,” there were tons of social media and photo opportunities. The interior included a working coffee bar, the cast wardrobe, props from the show, and of course, the famous orange couch.

In addition, the merchandise counter offered memorabilia for purchase from the show, including bags of the special Central Perk Roast blend.

Special events were held at the Central Perk shop throughout the month-long activation. Highlights included musical performances by The Rembrandts (Friends theme song artists), as well as Grammy-winning artist Colbie Caillat. In addition, a special guest appearance was made by James Michael Tyler (Gunther from Friends).

The in-store music playing in the Central Perk pop-up included all of the greatest hits from the classic TV series, including Phoebe’s very own “Smelly Cat!”

All in all, Warner Brothers estimated that the hard work from our client, Source Marketing, was responsible for over 1.6 billion earned media impressions! 

To read more about this activation click here. 

Some of our other pop-up store execution highlights and links:

Kylie Cosmetics Pop-Up Draws Thousands To Bay Area

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Fans camp out for nights to experience Jenner’s brand in-store

By Kate Bunster, Director of Marketing and Communications
EventPermits, LLC

Last week, my team and I headed to the Event Marketer Summit in San Francisco. Since it was my first time in the city, my teammates served as my official tour guides throughout the duration of our visit. I had absolutely no shame in snapping pictures of all the “touristy” stuff!

One morning, we ventured out before heading to our morning session and stumbled upon the Kylie Cosmetics pop-up store on Grant and O’Farrell. The exterior was a two-toned peachy pink and white. Above the entrance read the words, “KYLIE” and “05/18/18,” which was the launch date of the pop-up.

Even though it was still four days out from opening day, it was already creating a ton of buzz. Fans stopped by the storefront to take pictures and get a first look at what the beloved celebrity cosmetics brand had in store for them – no pun intended. The EventPermits™ team was able to catch an exclusive first look at the pop-up before it opened its doors to the public.

The pop-up created so much buzz before launch, that fans began lining up two days before the event. Because of this, many of the streets surrounding the activation footprint were shut down. This probably had something to do with that fact that Kylie posted on social media that she would be dropping by to meet with fans and there would be “some special things” exclusive to the store. As a result of all the excitement surrounding the event, it was reported that the Kylie Cosmetics pop-up event drew in over 2,000 to the Union Square area!

Thanks for all the ❤ today San Francisco! #KyliePopUp

A post shared by Kylie Cosmetics (@kyliecosmetics) on

Were you in the San Francisco area for all the Kylie madness?

In Case You Missed It: 5 Upcoming Experiential Trends from #EMSlive

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The micro trends that will dominate the event industry this year

By Kate Bunster, Director of Marketing and Communications
EventPermits, LLC

This past week, some of the world’s greatest minds in marketing gathered in San Francisco for EventMarketer’s Experiential Marketing Summit. The week was packed with informative presentations from Samsung, Amazon, Mondelēz, Lyft and many more. Our team was incredibly inspired by the energy and insight that surrounded the event and are excited to share some of our key takeaways.

As technology and social behaviors continue to transform, so does the way that we– as marketers– communicate with our audiences. These changes are materialized in the trends we see each year in experiential. Here are five of those trends that were prevalent throughout this year’s Event Marketer conference:

1. User Triggered Experiences

Now, more than ever, customers are craving to have total control over their experiences as consumers. Because of this, brands are putting the power back in their hands during activations, creating unique experiences that occur on their terms. A good example of this is when, earlier this year, Citibank put a huge ball pit in the middle of Times Square. Attendees who jumped into the ball pit were able to interact with their “JOYTM,” which instead of money, distributed prizes. In a world where consumers don’t always have a say in the information and messages that are being thrown at them, this is extremely impactful.

2. Cause Marketing

Yes, our goal as marketer’s is to make money, but what if you could make money AND do something good? Cause marketing turns good into action. When we feel good, our consumers feel good; when we make our consumers feel good, the chances of brand loyalty and recognition is greater.

A perfect example of this is State Farm’s, “Here to Help “campaign, which activated during Bonnaroo. Event-goers took refuge in the insurance company’s 32-foot by 32-foot air-conditioned structure, which gave out useful items such as sunscreen, toothpaste, and bandanas. Statefarm encouraged the use of the hashtag #heretohelp, sticking to their company message and spreading it way beyond the activation footprint.

3. Learned Experiences

Simply put, brands are now making event attendees work harder for a reward. In order for them to get X, they must first do Y. Though this may seem somewhat demanding of the customer, brands are executing this in a way that is engaging, attractive, and hard to ignore. These learned experiences add a valuable (and not to mention, shareable) layer to the consumer experience. Watch how Kit Kat Brazil used their “Virtual Staring Contest Vending Machine” to bring this trend to life. 

4. Tradable Experiences

People absolutely love free stuff…until they have too much. A free hat here, an energy bar sample there– they’re all great. But when attendees begin to become inundated with event swag, not only does your brand risk getting lost in the rest of the “pile”, but event-goers also become disinterested. This is why Hershey’s created a “Swag Exchange” at SXSW, which created a ton of buzz for the relaunch of their Take 5 candy bar.

5. DIY – Maker Moments

Much like learned experiences, maker moments call for a special type brand interaction, in an even more hands-on way. With “Maker Moments”, consumers are asked to create something for your brand. This trend is genius, as it causes attendees to slow down and take the time to soak in your message, especially when you are activating in fast-paced markets, such as NYC. This trend was seen at Coachella, where guests could customize shoes in the Popsugar Cabana Club with DSW. In a culture where DIY is becoming the new norm, this approach is a no-brainer.

Instagram.com/dsw

Though these are just some of the upcoming trends in experiential, there are a ton more out there that will continue to evolve from year-to-year. Which of these trends are you most excited about acting upon?

16’ Breast Cancer Support Bra Raises Awareness

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Advocate Health Care Promotes Early Detection on Chicago’s Magnificent Mile

By Jennifer Respondi, Partner
EventPermits, LLC

In honor of Breast Cancer Awareness Month, Advocate Health Care installed a 16′ Breast Cancer Support Bra on Chicago’s Tribune Plaza. 

Coupled with HY Connect in Chicago, Advocate Health Care was able to bring this Breast Cancer Awareness project to life. Their goal was to draw attention to the importance of self-checks, in addition to regular mammograms for women; it is vital for early detection and preventative care.

The Breast Cancer Support Bra is part of Advocate Health Care’s annual campaign, #StoriesOfTheGirls.

EventPermits assisted in the location scouting and legal presentation of the Breast Cancer Support Bra. Additionally, we worked with the City of Chicago to turn the skyline lights from white to pink throughout the month of October for the “Light the Way to Find a Cure” campaign.  This was the second consecutive year for this portion of the activation.

Advocate Health Breast Cancer survivors stood together with one another beside the sculpture on the day of the event. They shared their stories and the importance of breast cancer awareness through early detection, self-checks, mammograms and treatment options. Participants were given pink carnations to show their support, along with pink lip balm from EOS. 

The 15,000-pound bra provided an eye-catching photo opportunity for passersby. Besides being an interesting social media photo, the Bra Statue contributed to a much greater cause. After all, for every photo posted with the tag #SupportYourGirls on Instagram & Twitter, Advocate Health Care donated $1 to the American Cancer Society.

The event was broadcast on local news stations such as WGN-TV, ABC 7, Fox 32, and CBS 2 in Chicago.  

Read more about the activation here:

http://www.chicagotribune.com/news/ct-bra-sculpture-pioneer-court-20141001-story.html

http://chicago.cbslocal.com/2015/10/01/giant-bra-on-michigan-avenue-drawing-attention-to-fight-against-breast-cancer/

http://www.fox32chicago.com/mornings/advocate-health-care-raises-breast-cancer-awareness-in-big-way

Werther’s Builds Life-Sized Candy Land Pop-Up

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Celebrating National Caramel Day at the Santa Monica Pier

Werther's Candy Land
By Jen Respondi – Contributor
Partner, EventPermits, LLC
When I think of caramel, I instantly think of the delightful candy from Werther’s Candies every time. It’s just how it is! When I think of the board games I played as a kid and with my son when he was little, Candy Land is at the top of the list.  Combining these two memories is sweet in more ways than one.

In honor of National Caramel Day (April 5th), EventPermits worked together with Agency H5, in conjunction with Hasbro and Werther’s Candy, to create a life-sized version of the board game, Candy Land!

Agency H5 in Chicago was tagged by Werther’s to bring this magical land of caramel dreams to life. The activation featured:

-Werther’s Woods

-Caramel Crème Lagoon, where guests were able to ‘fish’ for a bag of Werther’s

-Caramel Popcorn Mountain, which offered samples of caramel popcorn

The Werther’s version of this timeless board game brought both young and old to have fun together. Participants were able to choose from oversized cards, which determined their path on the board. The game ended at Caramel Castle.

A special guest appearance was made by ‘Extra’ and ‘Saved by the Bell’ star, Mario Lopez. The actor fished for caramel candy with his kids and posed for some pictures along the way.

Working with the City of Santa Monica, EventPermits helped turn a small piece of the Pier into a truly sweet experience. Our team assisted in providing the location scouting, permitting and legal presentation of the activation.

The event was broadcast on local news stations such as ABC, FOX, CBS, and SMDP in Santa Monica. Agency H5 used the hashtag #WerthersXCandyLand to engage users on social media. 

For those who were not able to attend in person, you can download the online version of the game and have some fun! https://caramelday.com/

Read more about the activation here:

http://abc7.com/society/life-sized-candy-land-pops-up-on-the-santa-monica-pier-/3305184/

http://www.fox5ny.com/news/life-sized-candy-land-opens-on-santa-monica-pier

http://smdp.com/werthers-original-creates-life-size-candy-land-game-at-the-pier/165388

EventPermits Brings The Ultimate Nick Jonas Tour Bus to LA

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Booking.com provides travelers with three unique experiences

Ultimate Nick Jonas Tour Bus

By, April McCarty-Caggiano
Director of Client Services

Project Background

EventPermits recently assisted Booking.com with a mobile marketing campaign to promote the debut of it’s new category, “Book The US List.” Their newly launched website update features the most unique places to stay in each of the 50 states and Washington, DC.

Travelers, from around the globe, entered a contest on the booking.com website where they were able to choose from one of three once-in-a-lifetime locations to spend a night. These unique locations included: The Empire State Building in New York City, American Airlines Arena in Miami, Florida or the Ultimate Nick Jonas Tour Bus in Los Angeles, California.

How We Made it Happen

Booking.com wanted the final venue or location of the Ultimate Nick Jonas Tour Bus to be as exclusive as the opportunity itself. The bus needed a picture-perfect LA backdrop. They approached EventPermits to help secure the iconic Hollywood Sign. 

Press was able to witness the exciting announcement of the winner’s special opportunity on the morning of March 8th, where they received worldwide media attention along with social media buzz for the activation.

Though it was not the exact tour bus Jonas takes on the road, the singer played a large role in the design. He even included some of his favorite things within the tour bus, in order to provide the most authentic fan experience as possible.

In addition to the one-night stay, the lucky guest enjoyed a guided tour of LA and a meet and greet with the singer. The winner also received dining at two of Nick’s favorite restaurants and transportation to and from the bus. 

To read more about this activation click here.

5 Tips for Event Planning in the Winter

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The where and the how to plan events in the cold and snow.

By, Stella Fitzpatrick – Contributor
Partner and CFO, EventPermits, LLC

Winter events can be tricky. Despite it being cold, cities are still bustling and lively. The same consumers that your brand desires to target are continuing their daily lives, heading from the subway to their place of work – regardless of the weather. As a matter of fact, the winter months are the best time of year to reach your brand’s exact demographics because of the decrease in travel around the winter months (minus holiday travel) and the concentration of local foot traffic.

This is a great time to focus on areas like city centers, financial districts, and local entertainment facilities such as sporting arenas and movie theaters. Here are a few ideas that can satisfy your brand’s needs through the cold days of winter.

1. Pop-up Stores

Pop-up stores are a great alternative to showcase a seasonal product or go inside from the cold. We have facilitated many pop-up shops for various brands throughout the years.

Many agencies think they need a huge budget when they think of “pop-up stores.” This can be the case in many events, as they often have a high-ticket price. If your brand wishes to take over a storefront, retail space or barebones warehouse location for many weeks, this can start to become pricey, especially when you factor in the load-in, build, props, event sets and load-out schedule.

An alternative to this could be partnering with an existing store, location or restaurant that will give you space within their current space. Another idea would be to create your own space by purchasing or renting a shipping container or outfitting a mobile vehicle. And, our experienced team can help to facilitate with all of these strategies.

2. Indoor Venues

Indoor venues are also a great idea; but where do you start?! We have an extensive and up-to-date list of locations that allow for the marketing and distribution of product. Some of these locations are sporting arenas, business lobbies and transportation hubs.

Alternatively, there are other opportunities such as “seat drops” on subways and train systems where at the end of the line, brand ambassadors are allowed on the train to set magazines or other distributed materials on the seats of commuters.

3. Heated Tents and Geodomes

Heated tents and Geodomes are a simple solution for outdoor marketing through the winter months, however this choice can be complex without the right resources. EventPermits can cut through the red tape of building permits for oversized tents, fire inspections, generator permits, occupancy permits, etc. as we are also a registered General Contractor with the City of New York, and other major US cities.

We typically suggest the rental of clear tent sides so the consumer can feel like they are still outside, especially if the location looks like a winter wonderland. The warmth inside the tent is always a welcoming break for shoppers and locals alike.

4. Partnerships

Partnering with existing events such as Christmas markets, New Year’s Eve celebrations in various markets, or the unveiling Valentine’s art installations are a great way to take advantage of built-in foot traffic.

Our past events have included gift wrapping stations, the distribution of hats and clackers to NYE event goers, and sign up programs for mail-to-home sampling programs.

Another opportunity would be to partner with Digital Domination Media (a sister company to EventPermits) and utilize our Street-to-Screen™ technology. This is a cost efficient and impactful  way to interact, in person, with patrons, while plussing-up your online presence with our built in social media add-ons! The customer’s picture is taken via tablet or smart phone and instantly uploaded to our network of digital OOH screens in Times Square or any internet ready screen in the United States or the world. This is an effective way to communicate your brand’s message to the public.

5. Alternative Markets

Permitting in alternative, warmer markets is the simplest of all solutions. Sometimes, no matter how much planning has been put in place, your dream location is not available and the countdown on the clock begins. Your brand client is e-mailing you for updates and your weekly call-in meeting is coming up. What do you do? Call us!

EventPermits has venues and locations across the country and relationships that are 20+ years old. Because of this, we are able to respond quickly and get answers for your clients within minutes or hours, making you look like a rock star to your team.

Follow us on social media for more event marketing tips and ideas and let us help you stay warm!

Providing Permits for Runners and Residents Alike

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times square event permits

We recently secured permits for an extremely successful and wildly popular American footwear manufacturer that held an event in New York City promoting a new line of running shoes. The event, a Shoe Show Truck that took place on October 31 on 52nd Street, was attempting to reach not only passersby, but also the thousands of runners participating in the annual New York City Marathon.

The location, between 7th and 6th Street, was within walking distance to the Sheraton New York Times Square Hotel. EventPermits strategically secured this area because of the many marathon participants that were staying in hotels nearby. The strategy paid off, with many runners coming by to see the latest in footwear advances from the manufacturer. The Shoe Show Truck was decorated by professional graffiti artists.

The company, founded over 100 years ago, is considered one of the world’s major sports footwear manufacturers. The limited-edition product on display at this Shoe Show Truck event was designed to reflect the colors and theme of the New York City Marathon and will be available for a limited time.

The product in question was developed using the very latest advances in technology—including 3D printing. While the specific running shoe being used for the event was made with the New York City Marathon colors, other color combinations are available. Running critics claim that these shoes are worth your consideration. They are light, fast and comfortably cushioned.

While promoting their new product was at the forefront of the company’s mind, an opportunity to do good deeds for others was also a priority. Consumers who were interested in purchasing the running shoes were encouraged to swap their used shoes so they could be donated to charity.

EventPermits was commissioned by this footwear manufacturer to secure an activity permit for the Shoe Show Truck. An activity permit must be acquired for any activity on city property. EventPermits has secured thousands of these permits, along with many others types.

The Shoe Show Truck event was a rousing success and we really enjoyed working with a company wanting to engage in charitable giving. If your company is interested in a public event, please contact us for more information on event permitting.

 

 

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: 52nd Street, between 6th and 7th NYC

Times Square Invaded by Popular Online Role-Playing Game’s Fifth Expansion

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event permitting agency nyc

EventPermits recently secured several permits that allowed a wildly popular online role-playing war game to promote a new expansion pack. The event, which took place November 11-12, was the online game’s attempt to boost its marketing efforts in a creative and relevant manner.

In honor of the online war game’s most popular weapon, a taxicab was placed in the middle of Times Square in New York City with an axe impaled in its roof. The axe is an exact replica of the weapon used by many players in the game’s online world. The game, which was created more than ten years ago, has more than 10 million avid and passionate subscribers who were thrilled with the display.

Classified as a massively multiplayer online role-playing game, or MMORPG, these types of web-browser based games enable a substantial amount of players to interact with each other inside of a virtual world. In successful role-playing games, users are capable of becoming a character in a fantasy world and assuming control of that character’s actions, words, decisions and more. Users who play in the online gaming world are required to pay a small fee, which has provided MMORPG companies with billions of dollars in worldwide revenue.

In the fifth expansion of this game, players were introduced to an increase in the amount of levels, fresh zones and also new character models. The expansion has received many favorable reviews from video game critics and currently has a rating of 85 on Metacritic.

In order for the event in Times Square to run smoothly, EventPermits was enlisted to acquire the required permits. These included a Times Square Event Permit, which is necessary for all companies wanting to have an event in Times Square to obtain. EventPermits also acquired a Generator Permit, which is needed for any event that requires the use of a generator on site for power supply.

The official release date of the expansion was on November 13, 2014 at midnight. The event garnered massive amounts of attention and was considered a huge success.

 

 

Permits by EventPermits: Times Square Event Permit and Generator Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: Times Square, NYC

Special Event Permitting Agency EventPermits Recently Coordinated Activation Elements for Belgium National Day Celebration in NYC’s Financial District

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FOR IMMEDIATE RELEASE

EventPermits recently performed location scouting, secured a site licensing agreement and sound permits elements for a unique celebration dinner event on July 21 in the Financial District in Manhattan, NYC.

(New York, New York) NYC special event permitting agency EventPermits recently facilitated elements for a unique celebration to commemorate Belgium National Day, hosted by a leading Belgian beer brand on July 21, 2014. EventPermits oversaw the entire event process which included securing the location on Stone Street in Manhattan’s Financial District, coordinating the site agreement and licensing for use, and obtaining a sound permit to allow a performance by a live band.

Stone Street is Manhattan’s first paved street and is a historical site that required special considerations. EventPermits’ long-standing relationships with managing parties on Stone Street allowed the agency to capture the client’s vision while ensuring the historic cobblestone was protected and residential area regulations were observed.

Stone Street and Mill Lane were transformed into a Belgian beer garden with firefly street lights, a long wood table and seating for 80 under beer chalice chandeliers. Bloggers and social media experts were invited to this unique event that commemorated Belgian National Day when Leopold of Saxe-Cobourg became the first king of Belgium in 1831. The evening included a catered dinner, beer and Jazz music.

EventPermits also obtained special event security with staff onsite throughout the evening to oversee a safe production and breakdown of the event.

“This unique event required our knowledge of the area, historical site requirements and our developed relationships with managing parties on Stone Street to coordinate a successful activation,” said Stella Fitzpatrick, owner of EventPermits. “We oversaw the entire process, from scouting the final location and coordinating a site licensing agreement to securing permits and ensuring the historic cobblestone was protected without sacrificing our client’s vision.”

About EventPermits:
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit https://eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Posted in New Room, Press Releases | Comments Off on Special Event Permitting Agency EventPermits Recently Coordinated Activation Elements for Belgium National Day Celebration in NYC’s Financial District

DINNER FOR 80 – STAGING A UNIQUE OUTDOOR EVENT IN NYC’S HISTORIC FINANCIAL DISTRICT

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permits for events in nyc

We recently facilitated the location, site licensing, approvals and secured permits for an event in NYC’s Financial District hosted on July 21st by a leading Belgian beer company. Manhattan’s first paved road, the historical cobblestone Stone Street, served as the perfect location for an evening event celebrating Belgium National Day, complete with jazz music, food and beer. Belgium National Day commemorates July 21, 1831 when Leopold of Saxe-Cobourg became the first king by swearing allegiance to the newly created Belgian constitution.

We performed location scouting throughout Manhattan before settling on the location Stone Street and Mill Lane in the Financial District. To capture the client’s vision, we coordinated the contract with the managing party that allowed our client to activate in the space. We paid close attention to all details to ensure the historical cobblestone street was protected and residential regulations were observed. We also secured a sound permit for a live band performance during the event.

We oversaw and facilitated the entire event process, from securing the unique location, site agreement and permits, to the transformation of Stone Street and Mill Lane into an authentic Belgian Beer Garden. Firefly lights and beer chalice-chandeliers hovered over a long wood table, enhancing the magical feeling of summer. The invite list included about 80 bloggers and social media experts who enjoyed dinner and cocktails compliments of an iconic NYC restaurant and caterer. To ensure the event ran smoothly, we had 10 security staff onsite throughout the event, overseeing the safe and seamless production, management and breakdown of the event.

Our longtime relationship and alliance with managing parties on Stone Street assisted us to secure the best and most unique location for this special event. Our familiarity with the area ensured the event went off without a hitch. For more information on permitting special events in the Financial District, please contact us.

Permits by EventPermits: Sound Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: Financial District, NYC

TJ Griffin contributed to this post. 

Building Sandcastles in the Big Apple: IPO Launch for a Crafts Giant

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ipo launch event in times square

On June 27th, 2014 a major arts and crafts retail chain hosted an event in NYC to celebrate their return to Initial Public Offerings (IPOs) on NASDAQ. The IPO launch event took place on the newly refurbished Broadway Plaza in Times Square, between 43rd and 44th streets diagonally across from the NASDAQ digital sign. Our team coordinated all production elements, including obtaining the permits and security required to run the event. The company’s CEO arrived at NASDAQ to witness the 9:30 a.m. opening bell ceremony, which kicked off the event.

The client’s goal was to recreate a playful outdoor summer atmosphere for crafting. They accomplished this by installing a 30′ x 20′ piece of astroturf onto the footprint, which featured several craft tables, white and red beach umbrellas, and a photo booth.

Passersby had two exciting craft options to choose from: decorating felt mustaches for their photo booth moment, or creating sculptures with a unique kinetic sand sold by the company. Kinetic sand looks like wet beach sand, but only sticks to itself, so there’s no mess. This not only pleased the kids, but their parents as well! Needless to say, the event may not have left a mess in Times Square, but it certainly left a lasting impression on its attendees.

Part of our production coordination also included staffing 32 brand ambassadors and life-sized brand characters in costume, in addition to two security guards. The brand ambassadors and security were on-site until the end of the event, which was marked by the 4 p.m. NASDAQ closing bell.

Special events in Times Square and the surrounding area are an excellent way to kick off an IPO. In May, we supported the IPO of a take-and-bake pizza company by securing permits, a location and security for the event.

If your client is planning an event to commemorate an Initial Public Offering, please contact us today.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Location: Times Square, NYC

Permitting for Filming a Product Launch on NYC’s Iconic Bridges

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film-permitting-nyc2

On June 22-23, we facilitated permitting for filming a product launch with a major motorcycle company to premiere the new electric motorcycle model (the first of its kind). The project came to life on NYC’s most iconic thoroughfares, including the Brooklyn and Manhattan Bridges. Using our film permitting and logistics capabilities, we coordinated a 55-minute film shoot of the motorcycles traveling across the bridges, starting in Brooklyn and ending in Manhattan.

The bridges created inspiring and breathtaking catwalks for these revolutionary and quiet new motorcycle prototypes. B-roll of the picturesque city skyline combined with footage of the bikes, brought a carefree feeling to the viewer, and captured the true essence of the company’s culture of freedom and self-expression. The footage also incorporates close-ups of the motorcycles to provide customers a detailed and exclusive look at the new technology.

In addition to footage taken on the bridges, our film permitting and logistics team secured a helicopter and videographer to capture the journey across each bridge from a birds-eye view in HD quality. This provided a diversity of shots, enhancing to the already breathtaking imagery of NYC.

Additionally, our event permitting team secured the street permits to close the lanes around the company’s flagship dealership in lower Manhattan for a product launch reception and by-invitation-only test-drives of the new motorcycles.

This project was unique to us as there are very few companies that have the breadth and depth of experience to coordinate such an ambitious undertaking in America’s busiest city. The impact of the event will continue to live on every time someone views the content on the web.

Generating exclusive content is critical for brands to gain recognition in today’s modern digital age. We have the ability to facilitate the creation of strong and engaging content in major cities and iconic locations across the USA.

For more information about film or event permitting, please contact us today!

Permits by EventPermits: Film Permit, Street Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits 

Security: Marty Barnes

Locations: Manhattan Bridge, Brooklyn Bridge

Event Photo: © Ray Stubblebine/Harley-Davidson

Ditch the DSLR: Permitting a Product Launch in Times Square

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permitting product launch in times square

On June 4th, photography enthusiasts gathered in Times Square for a consumer electronics product launch which we facilitated for a leading experiential marketing agency.  The company introduced its new, revolutionary, internet-ready digital camera.  Attendees were allowed to bring their old DSLR cameras and use them as technological currency in exchange for the new camera. The event required several permits from us including: street activity, business association, department of buildings, and sound amplification.

The location we secured was ideal to support both a large amount of attendees and attract passersby. There was never a dull moment for attendees waiting to experience the new technology, as the excitement of Times Square and overall buzz for the new product created a high energy atmosphere.

In addition to the permits, we also coordinated security which remained onsite throughout the duration of the event. Attendees were each given a wrist band once their cameras were approved by staff members. This allowed them to remain inside the barricade in the plaza until it was their turn to enter the tent. Despite the unexpected large turn-out (so many expensive cameras in one plaza!), we were able to keep effortless control over the crowd, due to our proactive planning and ability to quickly adapt as the event unfolded.

An onsite DJ kept the attendees, some who had been waiting in line since 10PM the night before, lively and aided in attracting passersby. This required an amplified sound permit, which we also obtained for the event.

At 12PM, the event kicked off with a countdown from the DJ and then four individuals from the line were led into the tent at a time.

Inside the camera exchange tent were additional products available for consumer testing and demonstration. Attendees beyond the first 250 people were given a $50 coupon to use towards any camera within the tent.

A group of celebrity look-alikes were also on hand within the experience for visitors to have their pictures taken with, similar to the famous 2014 Oscars selfie.

The event delivered on all major metrics with 300 cameras being ditched for new ones.  For more information about permitting Times Square events, please contact us today!

Permits by EventPermits: Sound Permit, Special Events Permit, DOB Permit, Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Locations: Times Square, NYC

Street to Screen™ Digital Engagement Platform Supports French D-Day Remembrance Event in Times Square

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FOR IMMEDIATE RELEASE

EventPermits recently secured the necessary permits for an interactive event in Times Square commemorating the 70th anniversary of D-Day. The event used EventPermits’ proprietary Street to Screen™ technology to display photographs of event participants on the FOX Screen in Times Square.

(New York, New York) On June 6, Times Square event permitting agency EventPermits supported an event staged for a 24/7 news channel based in France that utilized EventPermits’ Street to Screen™ technology, driving photographs taken at street level on an iPad using an app created specifically for this event to be instantly displayed on the giant digital out-of-home FOX screen in Times Square. The event required a sampling permit and security, which EventPermits secured and coordinated.

The event served as a commemoration of D-Day, the World War II invasion of Normandy, France by Allied troops on June 6, 1944. Brand ambassadors were on location and handed out tee shirts, American flags and French flags to the public. Visitors were encouraged to take a picture and write a tribute message that gave thanks for the efforts in liberating France during the war. These images were simultaneously broadcast on a large screen in Times Square owned by FOX and emailed to each participant using EventPermits’ Street to Screen™ platform.

The relay of images from the iPad to the screen required use of EventPermits’ Street-to-Screen™ platform. This proprietary offering allows brands to send live video, images or other digital content to more than 20 eligible HD LED screens in Times Square. This platform can be activated anywhere in the United States with content pushed to a specific digital endpoint.

“Our Street-to-Screen™ platform is revolutionary technology that maximizes brand impact by personalizing digital content with live, real-time display,” said Stella Fitzpatrick, owner of EventPermits. “The global community gathered in many different ways to remember D-Day on the 70th anniversary of the invasion of the beaches of Normandy. The event brought that remembrance to Times Square and allowed people an opportunity to give thanks, share a message and broadcast that on the big screen.”

About EventPermits: 
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit https://eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

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Street to Screen™ Digital Engagement Platform Allows Instant Engagement for Times Square D-Day Remembrance Event

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Street to Screen event in Times Square

On June 6, we supported an event staged for a 24/7 news channel based in France using our innovative Street to Screen™ technology which allowed pictures taken at street level on an iPad using a custom-created app just for the event to be instantly displayed on the giant digital out-of-home FOX-owned screen in Times Square. The event also required a sampling permit and security, which we secured and coordinated.

The event allowed passersby to take pictures using an iPad and include a tribute message giving thanks for the Allied forces’ efforts to liberate France during World War II. Using our proprietary Street to Screen™ technology platform, these images were then displayed on the FOX screen in Times Square with the news corporation’s logo and slogan.

This commemorative event allowed visitors in Times Square to participate in the 70th anniversary remembrance activities taking place worldwide. Soldiers who served in WWII and who participated in D-Day gathered with Allied Heads of State including United States President Barack Obama, Queen Elizabeth II and President François Hollande of France.

Brand ambassadors were also on location handing out tee shirts to participants, American flags and French flags. This activity required a sampling permit, which we secured for the agency that designed this event. In addition, we coordinated security provided by Marty Barnes Security for the duration of the event.

Our Street to Screen™  platform maximizes brand impact by allowing brands to send live videos, photographs or other digital content to more than 20 eligible HD LED screens in Times Square. The platform syncs multiple screens of varying sizes and can incorporate social media networks and email. During this event, images were simultaneously emailed to participants and displayed on the screen in Times Square.

Street to Screen™ was also used to showcase Microsoft’s launch of Windows 8 and the opening of the Microsoft Surface Tablet store in Times Square with interactive engagement that displayed the images that visitors drew on the new tablet on larger screens in Times Square as they were created.

This recent event allowed visitors in Times Square to join the global community in commemorating the 70th anniversary of D-Day by sharing an image and a comment, wish or tribute.

For more information about Street to Screen™ and permitting Times Square events, please contact us today!

Street to Screen™ by: Digital Domination

Permits by EventPermits: Sampling Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Times Square, NYC

NYC Permitting Agency Supports Initial Public Offering Event for Take-and-Bake Pizza Company

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FOR IMMEDIATE RELEASE

EventPermits recently coordinated logistics and secured multiple permits and security guards for a street-level marketing event in Times Square celebrating the IPO of a take-and-bake pizza restaurant chain.

(New York, New York) EventPermits, a nationwide special event permitting agency, recently worked to secure multiple permits and coordinate logistics and on-site security for a street activity marketing activation. The event celebrated the Initial Public Offering (IPO) of a take-and-bake pizza restaurant chain on Friday, May 2, 2014.

The event followed the ceremonial ringing of the bell to open the market and was held right outside of the NASDAQ MarketSite on the corner of 43rd Street and Broadway in Times Square. The set-up included media risers, three pop-up tents, and audio equipment powered by a small generator. A custom 8-foot by 12-foot scenic flat resembling a place setting on a dining table was the main attraction of the event. The sign featured a pledge to “Make Dinner Time” and passersby were encouraged to take the pledge and sign their name on the wall.

EventPermits secured an activity permit to secure the curb lane location and authorize use of the sidewalk. Additional permits for the amplified sound and generator were also obtained. EventPermits also worked with Marty Barnes Security to provide guards for the load-in, set-up and duration of the event.

“This event required a lot of coordinating. The many parts of the event worked together to create a celebratory moment that engaged the public, which is why securing permits and the proper street location was essential,” said Stella Fitzpatrick, owner of EventPermits. “Many agencies may not realize that a single activity permit will not include nor authorize the multiple working elements of event activations. Our knowledge of what is required in New York City allowed us to assist in the successful launch of this fun and celebratory event in Times Square.”

About EventPermits: 
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit https://eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

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Securing Times Square Permits for a Successful IPO Activation

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times square events that need permits

 

On Friday, May 2 a take-and-bake pizza restaurant chain celebrated its initial public offering (IPO) with a street-level marketing event just outside the NASDAQ MarketSite in Times Square.

The event kicked off after company executives rang the ceremonial opening bell. The main focus of the event was a large 8-foot-wide and 12-foot-tall custom sign that showed a typical place setting on a dinner table. The plate featured a pledge to “Make Time for Dinner” that people were encouraged to sign.

In addition to the sign, the event had a large footprint including 28’ x 8’ x 18” media risers decked out in red carpeting and black skirting, three 10’ x 10’ pop-up tents and sandbags as a backup to use in the event it rained during the event, and amplified sound powered by a generator.

These several parts worked together to create a successful and engaging event. Each component required a permit — we acquired an activity permit to secure the curb lane location outside the NASDAQ building at 43rd Street and Broadway. In addition, we secured an amplified sound permit and a generator permit for the background music. We also worked with Marty Barnes Security to provide twice as many guards during the event’s load-in and set-up; guards were also on site for the duration of the event.

Publicly celebrating an IPO with a street-level marketing event in Times Square is an excellent way to engage the public and introduce your brand to new potential fans. This event showcased the company’s commitment to bringing families together and supporting family dinner time by providing take-and-bake pizzas that make for quick and easy meals. The event showcased the company’s interests without displaying its product, offering a more heartfelt and human connection with the public.

If you’re working with an agency that is supporting the next brand to go public, our marketing team can support your activation by ensuring that all the moving parts are properly permitted and come together without a hitch. Contact us today to discuss your event!

Permits by EventPermits: Activity Permit, Amplified Sound Permit, Generator Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: 43rd Street and Broadway in Times Square

We’ll Make You a Star: Permitting a Street Event to Promote the Tribeca Film Festival

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tribeca film festival events nyc

We recently secured parking permits for multiple locations of a mobile marketing street event that stopped in Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich area — home to the annual film festival.

The street-level marketing event promoted this year’s film festival with a branded trailer that featured a photo booth. Passersby were encouraged to climb on board and show off their most dramatic expressions, from the serious to the silly. As they exited, participants were given prints of their photos and had an opportunity to purchase advance tickets to the Tribeca Film Festival.

The EventPermits team worked to secure parking permits for each of the five locations and also coordinated logistics and planning. In addition, we contracted security personnel for each location, provided by Marty Barnes Security.

Parking permits are essential for mobile marketing vehicles and tours to allow vehicles to remain parked on city property and also ensures a safe parking space is available that can accommodate the large footprints of marketing vehicles and trailers. Adequate spacing is imperative for the safety of participants, passersby, brand ambassadors and other motorists.

In addition, we are able to secure prime locations for each stop on a mobile marketing tour in order to match the desired demographic, pedestrian traffic, and picturesque location requirements from your brand client. Our experience and the relationships we have developed with municipal offices in each city are a tremendous asset to fulfilling these three requirements.

EventPermits secured permits and scouted locations on these recent successful nationwide mobile marketing tours for major brands:

Contact EventPermits today to begin planning your next mobile marketing campaign. Our fully staffed offices across the country can help you scout and secure the perfect location and ensure you’re fully and correctly permitted to launch a successful activation.

Permits by EventPermits: Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich

Event Marketing Agency Recently Coordinated Venues and Secured Permits for Multi-City Food Truck Mobile Marketing Tour

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FOR IMMEDIATE RELEASE

EventPermits worked with a nationwide experiential marketing team to coordinate venues at multiple locations for a mobile marketing tour featuring a coffee food truck. EventPermits secured necessary permits for each city and coordinated security services.

 (New York, New York) EventPermits, a nationwide event permitting agency, recently scouted and coordinated venues in five locations for each stop on a mobile marketing tour that featured a food truck selling coffee. In addition, EventPermits secured all necessary permits for each city and location.

The event featured a mobile café selling coffee for just $0.26 and offering information about financial services provided by the world’s largest mutual fund company. The cost of the cup of coffee was equivalent to 1/5 the cost of a leading competitor’s cup. This savings paralleled the cost of mutual funds offered by the investment company, which is 1/5 the industry average.

The food truck stopped at the following locations: 

  •     Austin, TX: Congress & 7th Avenue
  •     Atlanta, GA: Atlantic Station in Midtown
  •     Baltimore, MD: Pratt Street between Gay Street and Market Place
  •     Boston, MA: City Hall Plaza
  •     New York City, NY: Grand Central Terminal

EventPermits worked to coordinate and secure these locations to maximize pedestrian traffic, and secured activity permits or venue contracts in all cities. In addition, EventPermis secured health permits in New York City and Boston, and also coordinated a parking permit and security, provided by Marty Barnes Security, in NYC.

“Mobile marketing tours are an effective way to showcase your brand because they attract pedestrians while stopped at each location and the branded vehicles also engage people while traveling between destinations,” said Stella Fitzpatrick, owner of EventPermits. “This tour enticed morning commuters with inexpensive fresh, hot coffee which easily and interestingly segued into an introduction to the company’s financial services.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit https://eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

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Securing Venues and Permits for a Coffee Food Truck Tour with Multiple Locations Nationwide

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food truck permits in nyc

In the spring, we partnered with a nationwide experiential marketing agency to produce a successful multi-market food truck tour that stopped in five locations across the country for three days in each market. To assist our agency client, we coordinated venues for each stop and secured the necessary permits required in each city.

The food truck made the following stops:

  • March 18-20: Austin, TX on Congress & 7th Avenue
  • March 24-26: Atlanta GA at Atlantic Station in Midtown
  • March 31-April 2: Baltimore, MD on Pratt Street between Gay Street and Market Place
  • April 7-9: Boston, MA at City Hall Plaza
  • April 15-16: New York City, NY at Grand Central Terminal

The branded food truck represented a global mutual funds and financial services company. Cups of freshly brewed coffee were sold at each location for just 26 cents! The cost of the coffee was 1/5 the cost of a standard coffee, equivalent to the savings available from the company on mutual funds, which cost just 1/5 the industry standard. Company representatives were on site to further discuss financial services.

We secured activity permits or venue contracts for each city to allow the street and sidewalk activity. We secured health permits in Boston and New York City, and also coordinated a parking permit and security — provided by Marty Barnes Security — in NYC.

Capturing pedestrian traffic and morning commuters on their way to the office was essential for the success of this campaign. We scouted popular locations in each city where there was significant foot traffic and were also close to office complexes and buildings to attract those heading into work in the morning. Our familiarity with locations in each market and our strong relationships with municipalities and venues across the country allow us to efficiently and effectively coordinate logistics for all kinds of mobile marketing events.

Permits by EventPermits: Activity Permit, Health Permit, Parking Permit, Venue Coordination

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Austin, TX; Atlanta, GA; Baltimore, MD; Boston, MA; New York City, NY

Event Permitting Agency Secures NYC Activity Permit for Successful Sidewalk Installation Promoting Series Premiere of Popular Television Drama

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FOR IMMEDIATE RELEASE

EventPermits recently secured necessary permits for the installation of a large sidewalk display near Penn Station and Madison Square Garden in Manhattan.

(New York, New York) EventPermits, a B2B marketing support services agency specializing in securing New York City permits for events, recently completed a successful street marketing event on behalf of a multi-channel lifestyle marketing agency client. EventPermits secured the required activity permits and coordinated 24-hour security for the display which counted down the final three days before the seventh season premiere of a popular cable television network period drama.

The installation was 10-feet tall and was placed on the sidewalk for three days, from April 10 through the premiere date, April 13. It featured a retro-style, silver rimmed highball glass complete with straw and faux ice cubes perched atop a stand that displayed information about the upcoming premiere. The highball was filled with a liquid reminiscent of scotch — the show’s lead male character’s drink of choice. The liquid slowly dissipated, acting like an hourglass counting down to the premiere.

In addition to securing the necessary permits for the installation, EventPermits coordinated logistics and security, which was provided around the clock by Marty Barnes Security to protect the installation from disturbance or damage by passersby.

“Often, people assume that only events that directly interact with the public or have brand ambassadors on site require permits. This display still required proper permitting in order to be placed on city property,” said Stella Fitzpatrick, owner of EventPermits. “Our skilled team understands the complicated ins and outs of permitting and we have built strong relationships with city officials in order to alleviate the stress and confusion caused by obtaining permits.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visithttps://eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

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Permitting a Madison Square Garden Display to Promote Final Season of Popular TV Show

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permitting a sidewalk display in front of penn station

We recently worked with one of our agency partners to permit a successful and unique street activation just outside of Penn Station near Madison Square Garden. The activation was a singular installation placed on the sidewalk near Pennsylvania Plaza on 7th Avenue just before 33rd Street, across from the Hotel Pennsylvania. From April 10 through April 13, the installation slowly counted down the time until the premiere of the seventh and final season of a popular period drama television series.

The installation featured a 10-foot tall silver-rimmed and retro-styled highball glass perched on top of a stand advertising the show’s premiere television channel, date and time. The 200-gallon capacity glass included a straw, faux ice cubes and was filled with a tinted liquid representing scotch, the alcoholic beverage of choice of the show’s leading man. Much like an hourglass, the “scotch” in the giant highball slowly disappeared, performing a visual countdown to the show’s premiere.

While this was not an experiential or interactive event, this street-level marketing activation still required an activity permit to allow the installation to be positioned on city property and on the sidewalk. EventPermits secured the appropriate permits, and also coordinated 24-hour security, provided by Marty Barnes Security, to protect the installation and ensure passersby did not climb on or damage the display.

The display was offset to avoid obstructing pedestrian traffic on the sidewalk. This placement also allowed the highball glass to be viewed by both pedestrian and automobile traffic as cars drove by Penn Station. This specific location ensured plenty of impressions as crowds enter and exit the subway station and travel to the popular Madison Square Garden destinations nearby. A sister display was also set up on the West Coast at the corner of Hollywood and Highland in Hollywood, CA to countdown the PST premiere of the show.

New York City is a popular destination for street-level marketing and event activations. Permits are crucial to the success of any event, and EventPermits takes away the guesswork and stress associated with securing permits so brands and agencies can focus on installing spectacular, engaging and memorable events. Don’t let your activation get shut down! Call us today to discuss securing permits for a range of events from coast to coast.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: Penn Station/Madison Square Garden