Crafting Campus Activations: Engaging Gen Z Through Memorable Experiences

eventpermits

July 11, 2024

Blow up obstacle course on campus field.

While it might feel like summer has just begun, back-to-school is just around the corner, especially for millions of college students around the US. campus activations

If you are feeling like you have already missed the window of opportunity to market to Gen Z before the end of the year, think again. Back-to-school is the ideal time to bring your brand directly to your consumers through engaging college campus activations!

Whether you are a beauty, technology, clothing, streaming service or food/beverage brand, campus events are the perfect way to target a niche audience, foster brand love, and generate impactful social media buzz amongst Gen Z. And with an estimated annual spending power of $360 billion – trust us, you don’t want to miss out on tapping into this market!

So – what are some of the benefits of choosing a campus activation?

  1. Convenience – Campus activations provide a foolproof solution for capturing your target demographic quickly and efficiently. It’s your audience, all in one place!
  2. Reach – It’s no secret that Gen Z is one of the most active age groups on social media right now. Create a memorable campus experience and your brand will be trending in no time!
  3. Versatility – From something as simple as brand ambassadors and product sampling, to a full build-out, these events are extremely adaptable and can be modified to fit both small and large budgets.

At EventPermits, our approach to campus activations does not differ from that of a traditional marketing event. We will work with you to find a solution that fits your brand’s needs– whether it’s a one-day event or a multi-city university tour.

Our experienced team will find you the ideal location(s) either on or near campus that will exceed your marketing goals, while securing the necessary permits based on your event details. We are also equipped to provide logistical and production assistance including security, on-site build out, brand ambassador management, fabrication and more.

Be part of the back-to-school excitement and start planning your college campus activation today! To get started or learn more, contact our team at [email protected].

For more industry news, visit the EventPermits blog here.