Posts Tagged ‘times square permits’

Building Sandcastles in the Big Apple: IPO Launch for a Crafts Giant

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ipo launch event in times square

On June 27th, 2014 a major arts and crafts retail chain hosted an event in NYC to celebrate their return to Initial Public Offerings (IPOs) on NASDAQ. The IPO launch event took place on the newly refurbished Broadway Plaza in Times Square, between 43rd and 44th streets diagonally across from the NASDAQ digital sign. Our team coordinated all production elements, including obtaining the permits and security required to run the event. The company’s CEO arrived at NASDAQ to witness the 9:30 a.m. opening bell ceremony, which kicked off the event.

The client’s goal was to recreate a playful outdoor summer atmosphere for crafting. They accomplished this by installing a 30′ x 20′ piece of astroturf onto the footprint, which featured several craft tables, white and red beach umbrellas, and a photo booth.

Passersby had two exciting craft options to choose from: decorating felt mustaches for their photo booth moment, or creating sculptures with a unique kinetic sand sold by the company. Kinetic sand looks like wet beach sand, but only sticks to itself, so there’s no mess. This not only pleased the kids, but their parents as well! Needless to say, the event may not have left a mess in Times Square, but it certainly left a lasting impression on its attendees.

Part of our production coordination also included staffing 32 brand ambassadors and life-sized brand characters in costume, in addition to two security guards. The brand ambassadors and security were on-site until the end of the event, which was marked by the 4 p.m. NASDAQ closing bell.

Special events in Times Square and the surrounding area are an excellent way to kick off an IPO. In May, we supported the IPO of a take-and-bake pizza company by securing permits, a location and security for the event.

If your client is planning an event to commemorate an Initial Public Offering, please contact us today.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Location: Times Square, NYC

Street to Screen™ Digital Engagement Platform Allows Instant Engagement for Times Square D-Day Remembrance Event

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Street to Screen event in Times Square

On June 6, we supported an event staged for a 24/7 news channel based in France using our innovative Street to Screen™ technology which allowed pictures taken at street level on an iPad using a custom-created app just for the event to be instantly displayed on the giant digital out-of-home FOX-owned screen in Times Square. The event also required a sampling permit and security, which we secured and coordinated.

The event allowed passersby to take pictures using an iPad and include a tribute message giving thanks for the Allied forces’ efforts to liberate France during World War II. Using our proprietary Street to Screen™ technology platform, these images were then displayed on the FOX screen in Times Square with the news corporation’s logo and slogan.

This commemorative event allowed visitors in Times Square to participate in the 70th anniversary remembrance activities taking place worldwide. Soldiers who served in WWII and who participated in D-Day gathered with Allied Heads of State including United States President Barack Obama, Queen Elizabeth II and President François Hollande of France.

Brand ambassadors were also on location handing out tee shirts to participants, American flags and French flags. This activity required a sampling permit, which we secured for the agency that designed this event. In addition, we coordinated security provided by Marty Barnes Security for the duration of the event.

Our Street to Screen™  platform maximizes brand impact by allowing brands to send live videos, photographs or other digital content to more than 20 eligible HD LED screens in Times Square. The platform syncs multiple screens of varying sizes and can incorporate social media networks and email. During this event, images were simultaneously emailed to participants and displayed on the screen in Times Square.

Street to Screen™ was also used to showcase Microsoft’s launch of Windows 8 and the opening of the Microsoft Surface Tablet store in Times Square with interactive engagement that displayed the images that visitors drew on the new tablet on larger screens in Times Square as they were created.

This recent event allowed visitors in Times Square to join the global community in commemorating the 70th anniversary of D-Day by sharing an image and a comment, wish or tribute.

For more information about Street to Screen™ and permitting Times Square events, please contact us today!

Street to Screen™ by: Digital Domination

Permits by EventPermits: Sampling Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Times Square, NYC

Securing Times Square Permits for a Successful IPO Activation

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times square events that need permits

 

On Friday, May 2 a take-and-bake pizza restaurant chain celebrated its initial public offering (IPO) with a street-level marketing event just outside the NASDAQ MarketSite in Times Square.

The event kicked off after company executives rang the ceremonial opening bell. The main focus of the event was a large 8-foot-wide and 12-foot-tall custom sign that showed a typical place setting on a dinner table. The plate featured a pledge to “Make Time for Dinner” that people were encouraged to sign.

In addition to the sign, the event had a large footprint including 28’ x 8’ x 18” media risers decked out in red carpeting and black skirting, three 10’ x 10’ pop-up tents and sandbags as a backup to use in the event it rained during the event, and amplified sound powered by a generator.

These several parts worked together to create a successful and engaging event. Each component required a permit — we acquired an activity permit to secure the curb lane location outside the NASDAQ building at 43rd Street and Broadway. In addition, we secured an amplified sound permit and a generator permit for the background music. We also worked with Marty Barnes Security to provide twice as many guards during the event’s load-in and set-up; guards were also on site for the duration of the event.

Publicly celebrating an IPO with a street-level marketing event in Times Square is an excellent way to engage the public and introduce your brand to new potential fans. This event showcased the company’s commitment to bringing families together and supporting family dinner time by providing take-and-bake pizzas that make for quick and easy meals. The event showcased the company’s interests without displaying its product, offering a more heartfelt and human connection with the public.

If you’re working with an agency that is supporting the next brand to go public, our marketing team can support your activation by ensuring that all the moving parts are properly permitted and come together without a hitch. Contact us today to discuss your event!

Permits by EventPermits: Activity Permit, Amplified Sound Permit, Generator Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: 43rd Street and Broadway in Times Square

Citi Bikes Power the Times Square Ball – Procuring Event Permits

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times square street event powers new year's eve ball

The Times Square Ball weighs 11,875 pounds and features 32,000 LED lights. It requires 50,000 watts of power for the entire NYE event — some of which was provided this year by active New Yorkers in Times Square. Six stationary Citi Bikes were posted on the corner of 7th Avenue and 42nd Street on December 28, 29 and 30 for passers-by to pedal. The bikes were hooked up to 75-watt hour dynamometer generators that collected the energy generating from pedaling which ultimately powered the Times Square Ball.

The bikes were also rigged with a small computer to track the watts that were generated by pedaling participants. Most people pedaled for one to five minutes, generating anywhere from one to five watts of power. The longer they pedaled, the more power was produced and saved for the New Year’s Eve ball drop. Power generated from the bikes was stored in 12-volt batteries.

Citi Bike is a bike sharing system operated by NYC Bike Share and sponsored by Citi Bank. Bikes are available all day, every day. They are locked into a network of stations around the city; they can be rented from and returned to any station in the system. The power bikes used in this event were stationary versions and were models refurbished after Hurricane Sandy.

For this event, we secured the activity permit and contracted security services from Marty Barnes Security. Citi Bank teamed up with Times Square Alliance, Countdown Entertainment and agency Pierce Promotions to highlight the sustainability and green initiatives in NYC.

The bikes were available to be pedaled and collect power on December 28 and 29 from 10 a.m. to 10 p.m. and again on December 30 from 10 a.m. to 8 p.m. Participants were given a free day pass to use a Citi Bike in the future.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Promoted Brand: Citi Bank

Location: Times Square

Photo credit: © Charles Sykes/Invision for Citi