June 3, 2014
On Friday, May 2 a take-and-bake pizza restaurant chain celebrated its initial public offering (IPO) with a street-level marketing event just outside the NASDAQ MarketSite in Times Square.
The event kicked off after company executives rang the ceremonial opening bell. The main focus of the event was a large 8-foot-wide and 12-foot-tall custom sign that showed a typical place setting on a dinner table. The plate featured a pledge to “Make Time for Dinner” that people were encouraged to sign.
In addition to the sign, the event had a large footprint including 28’ x 8’ x 18” media risers decked out in red carpeting and black skirting, three 10’ x 10’ pop-up tents and sandbags as a backup to use in the event it rained during the event, and amplified sound powered by a generator.
These several parts worked together to create a successful and engaging event. Each component required a permit — we acquired an activity permit to secure the curb lane location outside the NASDAQ building at 43rd Street and Broadway. In addition, we secured an amplified sound permit and a generator permit for the background music. We also worked with Marty Barnes Security to provide twice as many guards during the event’s load-in and set-up; guards were also on site for the duration of the event.
Publicly celebrating an IPO with a street-level marketing event in Times Square is an excellent way to engage the public and introduce your brand to new potential fans. This event showcased the company’s commitment to bringing families together and supporting family dinner time by providing take-and-bake pizzas that make for quick and easy meals. The event showcased the company’s interests without displaying its product, offering a more heartfelt and human connection with the public.
If you’re working with an agency that is supporting the next brand to go public, our marketing team can support your activation by ensuring that all the moving parts are properly permitted and come together without a hitch. Contact us today to discuss your event!
Permits by EventPermits: Activity Permit, Amplified Sound Permit, Generator Permit
Security Coordinated by: EventPermits
Logistics and Coordination by: EventPermits
Security Provided by: Marty Barnes Security
Locations: 43rd Street and Broadway in Times Square