Archive for the ‘Mobile Marketing Vehicle Permit’ Category

Allswell Tiny Home Tour makes its debut in the city that never sleeps

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Allswell tiny home tour in Union Square.

By Kate Bunster,
Director of Marketing and Communications

It’s no secret that tiny homes have been a rising in popularity over the past couple of years and as a result, have also become a trend in experiential events.

We’ve seen major brands like NESTEA, SPAM, Google and Statefarm embrace the tiny house craze and most recently, Walmart’s mattress and bedding brand, Allswell has jumped on the bandwagon.

On Thursday, February 7th, the Allswell Tiny Home Tour made its debut in NYC’s Union Square, allowing passersby to tour the inside of the home and purchase merchandise to be shipped directly to them. The tiny home features a living room, bedroom, bathroom and kitchenette for consumers to draw inspiration from.  

The brand describes the tour as “a cross-country journey in which we’ll demonstrate our passion – to make good sleep accessible to all.”

New York is just the first stop on the Allswell Tiny Home tour. It will soon make its way to Philadelphia, Nashville, Portland, Hoboken, San Francisco and more! #AllswellTinyHome

For more information on the Allswell Tiny House Tour check out:

https://allswellhome.com/pages/tiny-home

https://www.refinery29.com/en-us/2019/02/223772/allswell-luxury-tiny-home

https://www.forbes.com/sites/amandalauren/2019/02/06/allswell-is-touring-their-hybrid-mattresses-inside-a-luxurious-tiny-home/

To shop allswell chick here: www.allswellhome.com/‎

CVS Carepass Launches in Boston

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Passersby learn the benefits in enrolling in CVS Carepass

By, April McCarty-Caggiano
Director of Client Relations

CVS treated Bostonians to free coffee and hot cocoa on a brisk day at Government Center last week to celebrate the launch of the CVS Carepass, their new membership program. The Carepass service provides delivery perks, discounts and $10 monthly to members to spend in-store.

Dressed in branded, signature CVS red gear, brand ambassadors invited consumers to learn about the benefits of enrolling in their new Carepass program. Those who signed up onsite were entered into random drawings throughout the day to win CVS gift cards in varying amounts.

The CVS Carepass program costs $5 a month or $48 annually and gives members round the clock access to their pharmacist hotline, complimentary medication delivery and discounts on all CVS brand products, according to the Boston Business Journal.

The tour will continue throughout the fall and winter, hitting various markets to promote the new program.

#cvscarepass #freedelivery #extrabucks  #carepass

To read more about the CVS Carepass program, please click here.

We’ll Make You a Star: Permitting a Street Event to Promote the Tribeca Film Festival

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tribeca film festival events nyc

We recently secured parking permits for multiple locations of a mobile marketing street event that stopped in Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich area — home to the annual film festival.

The street-level marketing event promoted this year’s film festival with a branded trailer that featured a photo booth. Passersby were encouraged to climb on board and show off their most dramatic expressions, from the serious to the silly. As they exited, participants were given prints of their photos and had an opportunity to purchase advance tickets to the Tribeca Film Festival.

The EventPermits team worked to secure parking permits for each of the five locations and also coordinated logistics and planning. In addition, we contracted security personnel for each location, provided by Marty Barnes Security.

Parking permits are essential for mobile marketing vehicles and tours to allow vehicles to remain parked on city property and also ensures a safe parking space is available that can accommodate the large footprints of marketing vehicles and trailers. Adequate spacing is imperative for the safety of participants, passersby, brand ambassadors and other motorists.

In addition, we are able to secure prime locations for each stop on a mobile marketing tour in order to match the desired demographic, pedestrian traffic, and picturesque location requirements from your brand client. Our experience and the relationships we have developed with municipal offices in each city are a tremendous asset to fulfilling these three requirements.

EventPermits secured permits and scouted locations on these recent successful nationwide mobile marketing tours for major brands:

Contact EventPermits today to begin planning your next mobile marketing campaign. Our fully staffed offices across the country can help you scout and secure the perfect location and ensure you’re fully and correctly permitted to launch a successful activation.

Permits by EventPermits: Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich