CVS Carepass Launches in Boston
Passersby learn the benefits in enrolling in CVS Carepass
By, April McCarty-Caggiano
Director of Client Relations
CVS treated Bostonians to free coffee and hot cocoa on a brisk day at Government Center last week to celebrate the launch of the CVS Carepass, their new membership program. The Carepass service provides delivery perks, discounts and $10 monthly to members to spend in-store.
Dressed in branded, signature CVS red gear, brand ambassadors invited consumers to learn about the benefits of enrolling in their new Carepass program. Those who signed up onsite were entered into random drawings throughout the day to win CVS gift cards in varying amounts.
The CVS Carepass program costs $5 a month or $48 annually and gives members round the clock access to their pharmacist hotline, complimentary medication delivery and discounts on all CVS brand products, according to the Boston Business Journal.
The tour will continue throughout the fall and winter, hitting various markets to promote the new program.
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To read more about the CVS Carepass program, please click here.