Posts Tagged ‘new york special event permit’

Ditch the DSLR: Permitting a Product Launch in Times Square

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permitting product launch in times square

On June 4th, photography enthusiasts gathered in Times Square for a consumer electronics product launch which we facilitated for a leading experiential marketing agency.  The company introduced its new, revolutionary, internet-ready digital camera.  Attendees were allowed to bring their old DSLR cameras and use them as technological currency in exchange for the new camera. The event required several permits from us including: street activity, business association, department of buildings, and sound amplification.

The location we secured was ideal to support both a large amount of attendees and attract passersby. There was never a dull moment for attendees waiting to experience the new technology, as the excitement of Times Square and overall buzz for the new product created a high energy atmosphere.

In addition to the permits, we also coordinated security which remained onsite throughout the duration of the event. Attendees were each given a wrist band once their cameras were approved by staff members. This allowed them to remain inside the barricade in the plaza until it was their turn to enter the tent. Despite the unexpected large turn-out (so many expensive cameras in one plaza!), we were able to keep effortless control over the crowd, due to our proactive planning and ability to quickly adapt as the event unfolded.

An onsite DJ kept the attendees, some who had been waiting in line since 10PM the night before, lively and aided in attracting passersby. This required an amplified sound permit, which we also obtained for the event.

At 12PM, the event kicked off with a countdown from the DJ and then four individuals from the line were led into the tent at a time.

Inside the camera exchange tent were additional products available for consumer testing and demonstration. Attendees beyond the first 250 people were given a $50 coupon to use towards any camera within the tent.

A group of celebrity look-alikes were also on hand within the experience for visitors to have their pictures taken with, similar to the famous 2014 Oscars selfie.

The event delivered on all major metrics with 300 cameras being ditched for new ones.  For more information about permitting Times Square events, please contact us today!

Permits by EventPermits: Sound Permit, Special Events Permit, DOB Permit, Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Locations: Times Square, NYC

Coordinating Multi-City Event Permits for Journelle’s Luxury Lingerie Road Trip

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east coast brand tour parking permits

Through the late summer and fall, EventPermits assisted Journelle — a luxury lingerie company based in Manhattan — to coordinate a road trip to promote their brand and designer products. Kicking off at the beginning of July in Sag Harbor, NY and wrapping at their home store in Manhattan on October 25, the tour traveled through major cities in the northeast. EventPermits secured parking permits and security for stops in Chicago, Washington DC/Georgetown and in the Meatpacking District in NYC.

For the tour, Journelle converted a vintage 1970 Land Yacht Airstream trailer into a mobile store with plush seating, a complimentary champagne bar in select locations, plus fit experts and style consultants, creating a unique take on the traditional pop-up store. Painted silver, the trailer was named The Grey Lady. In several cities, mannequins and additional merchandise were placed outside the trailer in the surrounding parking lot to further draw in pedestrians and passers-by.

We assisted Journelle by coordinating and securing all necessary parking permits in Chicago, DC and Georgetown, and NYC. In addition, we coordinated security provided by Marty Barnes Security for the NYC since it was a high-traffic event during Fashion Week and BeautyBar was onboard.

We coordinated parking at private facilities in Chicago and DC to ensure high visibility and we secured these locations due to their high rate of pedestrian foot traffic. In Chicago, The Grey Lady was settled between the best bars and restaurants, resulting in lots of traffic and interaction.

Our on-going relationships with authorities and offices in New York and other cities ensured we were able to create a successful multi-city event for Journelle, allowing them to focus on building The Grey Lady and their customer base. For more information about the cities we secure permits in, visit http://www.eventpermits.com/cities-sites-venues/.

 

Permits by EventPermits: Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by:  EventPermits

Security provided by: Marty Barnes Security

Promoted Brand: Journelle

Locations: Chicago, Washington DC/Georgetown, the Meatpacking District.

EventPermits and Hostess Present the Twinkies Branding Tour

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Twinkies new york branding event

We have been working on a very exciting branding campaign for Hostess this month to celebrate the return of Twinkies to stores! To assist Hostess with this exciting event, we have developed a food truck tour, bringing samples of the new Twinkies to major U.S. cities. So far, we have held events at two locations in New York City, including one in Penn Station, and in Tribune Plaza in Chicago. Later this month, we will be bringing the tour to Los Angeles, and the campaign has been so successful that Hostess has recently decided to extend the tour to include even more locations and dates!

The Twinkies relaunching campaign marks a big moment in the Hostess history, as they work to rebrand their company and reintroduce Twinkies and the rest of their snacks back into stores nationwide. The branding campaign features a food truck that brings the iconic American snacks to the streets of each city, as well as a meet and greet with the Twinkies mascot, Twinkie the Kid. Additionally, passersby and participants in the festivities can also receive a Twinkies t-shirt.

EventPermits has assisted with the Twinkies branding campaign by working with the city governments to secure the health permit needed to hand out samples and to secure the activity permit for the 22-foot step van. Additionally, EventPermits coordinated brand ambassadors as well as security for the event, which was provided by Marty Barnes Security.

We are very happy to be able to work with Twinkies on this event. Every stop on the tour has garnered a lot of attention, which tells us just how happy people are about the return of Twinkies! The tour has received nationwide attention, and we are very excited to continue working on it! Keep an eye on our Facebook page to see where we will be next!

Permits by PRomotion! / EventPermits: Health Permit, Activity Permit

Event Security by: Marty Barnes Security

Sponsored Company: Hostess

Cities: New York City, Chicago, Los Angeles

Brand Ambassador Coordination: PRomotion! / EventPermits