By Kate Bunster, Director of Marketing and Communications
This past weekend, we helped Timberland place a life-size replica of their iconic boot on the Santa Monica Pier. The 13-foot boot grabbed the attention of passersby, serving as the perfect selfie opportunity for social media; and attracted customers to their Third Street location.
Inside the Timberland store, shoppers were given the opportunity to pledge to live a greener life by reducing their carbon footprint.
The Santa Monica activation piggybacked off of a new environmental campaign that Timberland rolled out earlier this Fall, “Born in the Woods, Raised in the City.”
The campaign included multiple activations throughout the New York City market including a pop-up park in the Flatiron District, a Fifth Avenue concept store and an urban greening project in East Harlem.
#NatureNeedsHeros #TimberlandBoots #Timberland #EarthKeepersUnite #TimberlandNYC