Sustainable Event Strategies

promousa

November 27, 2023

 Reduce. Reuse. Recycle. 

This is a familiar saying we have all heard when it comes to everyday recycling in our homes and community. It wasn’t until recent years that recycling and sustainability took center stage for brands and agencies when planning experiential events.

It’s no secret that events can leave an impact on the environment and marketers are now searching for innovative ways to create a  greener path forward for pop-up stores, mobile tours, containers, and  beyond.  

Sustainable event strategies are requests we now receive frequently and it something highly valued by our agency clients, the brands they represent, and their customers. So, what are some cost-effective ways to bring sustainability to your event? Let’s dive in… 

  1. PRODUCT REPURPOSING

Over the summer, we worked with our agency client to activate the Ashley Furniture  Beach Retreat at the Santa Monica Pier. After the event, the furniture was donated to the Santa Monica Pier for future use. This was an excellent way to recycle and give back to the community at the same time. The best part? This strategy did not cost them a dime.  

  1. ECO-FRIENDLY MATERIALS

Consider alternatives for event elements such as furniture and signage through eco-friendly materials. There are many other practical swaps you can consider such as LED bulbs vs. fluorescent displays and corrugated cardboard vs. plastic. Read more about some great eco-friendly swaps from our friends over at Britten here: https://britteninc.com/blog/articles/ideas-for-eco-friendly-branding  

  1. REDUCE WASTE

Depending on the nature of your event, producing waste to some capacity may be unavoidable, but there are proactive measures you can take to minimize waste. Some examples include utilizing zero-waste vendors or providing recycling centers on-site. 

  1. GO PAPERLESS

Plan to hand out printed materials at your event? Switch to a digital format instead! This  will not only save you time and dollars on your overall budget but think about all the  trees you’ll be saving too!  

In recent years, sustainable event solutions have grown in popularity within the  experiential industry. These are just a few examples on how your agency can take small, but impactful steps towards a greener industry. Get in touch with us to explore additional ways you can “go green” at your next event.