Event Giveaway Compliance Tips

stella

April 22, 2026

Did you know that giveaways are one of the top reasons consumers engage with brands?

According to EventMarketer’s EventTrack, prizes have become an essential part of an activation. It’s now not only something that is considered a bonus at events, but an expectation.

As a result, QR codes have become increasingly used for experiential giveaways – and for good reason. They are convenient, easy to use and can be incorporated seamlessly into event signage.

But before you start collecting entries at your event, there are several things you should know to keep your event and giveaway legally complaint:

1. Secure the Necessary Legal & Governmental Approvals

In most cities, giveaways –of any kind– require the proper approval. This is why it’s essential for us to know ALL the details of your event upfront in the initial planning stages. Trust us, handling these details from the beginning is much easier than having to go back to the city at the last minute or worse, getting shut down mid-event. EventPermits will ensure this process is as streamlined as possible so you can focus on the creative.

2. Giveaway Rules and Regulations

This is an essential but often missed detail of giveaway planning if you are not well-versed in the various requirements. All giveaways must have official rules, disclosures and well-defined eligibility and entry periods. Additionally, it must be stated that no purchase is necessary to win. As just one example, if the giveaway prize is valued over $5,000, then certain states such as New York and Florida require registration. There are many nuances to this process, so make sure you loop in your legal team to ensure you are remaining compliant.

3. Plan for Crowds

Giveaways naturally attract a crowd. Plan accordingly to ensure your event footprint is not only set up to accommodate potential crowds, but also that the proper staffing, safety and security plan is in place to keep things running smoothly. Our production division OP-ex can handle all aspects of your safety needs for you to ensure a smooth and orderly event.

4. Budget Accordingly

Depending upon your giveaway item, you may find that this will impact additional permits, staffing, as well as permit fees. Therefore, it’s essential to account for these potential added costs. Our EventPermits team can assist you in budgeting for this from the start, which will allow you to set clear expectations for both your internal team and client.

Bottom line? Giveaways have become an increasingly popular event strategy and due to their demand, are showing no signs of going away. While they can often require a bit more legal leg work upfront, with a little bit of prep work (and the right permitting partner!), it’s a foolproof way to engage your audience, while creating a memorable brand experience.

IMPORTANT DISCLAIMER: While the above notes provide a minimum modicum of guidance, if you are conducting a legally defined “game of chance” (contest or sweepstakes) you should always consult your legal department, or consider hiring a qualified third-party company such as Don Jagoda Associates (DJA.com) to oversee the legal aspects of your program.

For more information on working with DJA in order to assure that your program is legally compliant, please contact:  https://dja.com/contact-us