It’s Permit-Palooza! Secure Your Lollapalooza Permits and Locations for 2025

Sam Menino

April 28, 2025

The 2025 Festival season is officially underway, which means Lollapalooza is right around the corner!

Over the years, “Lolla” has evolved into an event that goes far beyond just music. It’s become the epicenter for creative, fun, and engaging brand activations that elevate the attendee experience. Because of this, having a presence at the festival has never been more important for many brands and advertisers.

About Lollapalooza

Lollapalooza is an annual four-day music festival held in the historic Grant Park in Chicago on the shores of Lake Michigan. The event includes epic performances across 8 stages from more than 170 artists. Known for its lineup of hip hop, techno, and alternative rock artists– Lollapalooza is the perfect opportunity to reach a diverse demographic all in one place.

The festival will kick off on Thursday, July 31 and run through Sunday, August 3, 2025. This year’s headliners include Olvia Rodrigo, Tyler The Creator, Sabrina Carpenter, Rufus, Du Sol, Luke Combs, Twice, ASAP Rocky, Korn, Gracie Abrams and Doechii.

With so much excitement and opportunity for engagement, bringing your brand to Chicago during Lollapalooza weekend is a no brainer. But standing out goes beyond just simply showing up with your brand – it starts with the perfect location.

Why Partnering with a Location Scouting Expert is Essential

A quick Google search will reveal plenty examples of the venues and locations throughout Chicago that have historically hosted brand-centric events during the festival in past years. However, these spaces book up quick.

It’s also important to keep in mind that not all venues are permitted in the same manner, so you may find that the event you want to have at specific location would ultimately not be allowed there. Trust us, you will want to know that information PRIOR to signing any brand budget away on a property rental agreement, NOT afterwards.

That’s where the experienced team at EventPermits comes to the rescue!

Count on the nation’s most experienced permitting experts for over 25 years!

If you or your brand client is seeking to engage with and entertain concert goers before they head to Grant Park, we are the go-to permitting and location scouting experts that brand marketers and their agencies have trusted for over a decade.

Since 1997 the EventPermits team has permitted many different types of festival brand experiences over the years. From luxury test drives around Coachella Velley, to pop-up shops and many other “surprise and delight” events at festivals, brands and agencies alike have all counted on the permitting and location services experts at Permits for all of their site, location, permitting, and local code compliance needs.

Don’t wait – contact us today to get started on planning your Lollapalooza activation today!