Mobile Marketing Tours: The Ins and Outs of Hitting the Road with Your Brand

eventpermits

October 3, 2024

Tackling a mobile marketing tour for the first time? Or maybe this isn’t your first rodeo, but you’re looking for ways to streamline the process for your next activation? EventPermits has you covered!

From pop-up stores to product launches and sampling events, mobile tours allow your brand to reach a broad audience through multi-city activations, all while allowing for an easier load-in/load-out process compared to a one-day/market event.

For any given activation your brand produces, thousands of dollars are spent on all the elements that bring your event to life. Most of the time, these events are over within a few days. A great way to get the biggest bang for your buck is through a multi-city mobile tour.

While there are many positives to choosing a mobile tour for your event strategy, planning and budgeting them can be a big undertaking, especially based on the scope of the project. Having the right team and tools in place can make all the difference. That’s where EventPermits comes in.

Our expert team will work with you to establish your target audience, markets and tour objectives. By asking the right questions, we set your brand up for success, helping you craft a tour with locations specifically tailored to your brand’s vision, based on our 25+ years in the business.

Once we find you the perfect locations, our team will work on securing the required permits for your event. Permitting rules are city dependent, which can be time consuming and frustrating to decode without the right experience, especially for larger tours. EventPermits will assess the feasibility and budgetary constraints of your event in each city. If something is not legally possible, we offer our clients effective, alternative solutions. Then, we’ll get started on ensuring all the pieces of your event come together.

When it comes to events, timing is everything. We can work with your team to create a tour schedule that makes sense logistically, allowing for a more seamless experience at each stop on your tour.

As you can see, mobile marketing tours are a great option for brands, offering them the opportunity to leave a lasting impression on a broad target audience. Although planning a scalable program of this size can seem intimidating, EventPermits is equipped to do the heavy lifting, ensuring your event is legal, runs smoothly, comes in on budget and crushes your brand’s demographic goals.

For more helpful permitting tips, please visit our blog.