Ring it in! Creating Media Buzz through Times Square IPO Events

Kate Taylor

October 17, 2024

Publicly celebrating an IPO with a street-level marketing event in Times Square is an excellent way to engage the public and introduce your brand to new potential audiences.

They typically consist of several moving parts including executive speeches, the ceremonial ringing of the opening bell and press/media opportunities, setting the perfect stage to incorporate experiential elements into the celebration.

Although IPO’s are run a bit differently than “traditional” marketing activations, they both still require the same attention to detail, a meticulous level of planning and an experienced permitting team to ensure your big moment goes off without a hitch. After all, the last thing you want when showcasing your brand in such a public way is a PR snafu!

At EventPermits, we know IPO planning like the back of our hand. Over the years, our experienced team has had the pleasure of assisting distinguished brands such as Etsy, Tesla, Funko, Michaels, Jamba Juice, Blue Buffalo and so many more make their NASDAQ debuts. Needless to say, IPO’s are nothing new to us!  While each of these brands utilized unique approaches, they all included various experiential elements for attendees and passersby to make their event unforgettable such as pop-up stores, live performances and interactive activities.

Regardless of what you’re considering incorporating into your event, there are several key components that -at a minimum- will require permits and city approvals. In addition to the permitting process, our partners at OP-ex can seamlessly assist with all production elements including structures, stages, media risers, tents, fabrication, brand ambassadors and event safety services (security).

Our location scouting experts will work with you to locate and legally secure the perfect space that will best suit your desired event elements, while ensuring maximum visibility and brand impact.

No matter what stage of planning you’re in, we’d be honored to assist you in celebrating your brand going public, while fostering excitement in the heart of Times Square.

Let’s ring in a win together!

Drop us a message or call (201) 223-1602 x 0 to get started.

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