Kate Taylor
September 21, 2026

We’ve all been in a situation where we’re looking to quickly price out a budget to get it to a client who needed it yesterday.
Prior to ai, many would turn to google for answers, which was limiting and often failed to give nuanced, project specific budgetary guidance. Now with ai, you can simply ask it to price out the permitting cost for your event, and it will spit out a detailed response that seems comprehensive.
Sounds like an event pros dream, right? Think again.
While the pricing ai provides you with may seem accurate, there’s one major flaw: it’s a partial benchmark that fails to consider ALL the other factors that contribute to your program cost including items like sub permits, permit embargos, footprint size, and “impact”. The result? You are now relying on an inaccurate number that is guaranteed to set your project up to fail from the beginning.
Here’s the truth: ai may show you the tip of the iceberg, but it doesn’t always show you what’s underneath, especially when it comes to permitting. This has increasingly led to confusion around permitting, particularly when it comes to pricing. This is why it’s essential that event professionals take ai information with a grain of salt.
We know the industry moves fast, but there is a cost for getting quick answers, which is typically accuracy. And that “quick” answer can often result in costly mistakes and wasted time. There’s so much more under the surface that ai often fails to pick up on or has the real-life experience to reference. And while yes, AI is smart, it can never top the 30+ years of hands-on permitting experience our team has to get you the answers you actually need.
Want an accurate permit cost? Contact us.