Winter is coming! Are your events weatherproof?

Kate Taylor

September 8, 2025

Weather can be unpredictable year-round, but now that the sun will soon be setting on summer and holiday activation planning is underway, it’s time to look ahead and ensure you are weatherproofing your events.

More and more brands are now looking to create memorable events that engage consumers not just in the warmer weather, but all year long. This means getting creative to account for colder temperatures and being prepared whatever mother nature throws your way. It may seem overwhelming, but with some strategic planning you can have a successful event regardless of the forecast.

This is where a weather contingency plan comes into play. Having a plan in place will not only help you feel prepared, but also shows your client that you are thinking ahead and ready to problem-solve anything that may come up both during the planning process and on-site.

While EventPermits provides comprehensive weather contingency plans based on the specific details of your activation, here are 5 things to consider to get you started on your winter event planning:

Shelter: Use of tents, heaters (or both!)
Branded Swag: Think hats, blankets, scarves, hand warmers etc.
Refreshments: Hot tea, coffee to warm up event attendees
Venue Back Up: If available, have an indoor venue option
Equipment: Ensure you have a proper snow removal plan which includes both manpower as well as equipment to allow access in/out of your event footprint

Incorporating this type of thought process early in the planning process will keep you one step ahead and help you avoid costly and preventable changes to your event down the road.

Don’t let the winter weather deter you from going experiential. Reach out to EventPermits and let us help you take the chill out of your winter event planning.