Are You Ready for It, Event Pros? Taylor Swift Rumors Could Complicate Big Game 2026 Activations

Photo by Stephen Mease on Unsplash

The Big Game 2026 will take place in Santa Clara at Levi’s Stadium on Sunday, February 8th, 2026. As one of the hottest sporting events of the year, brands compete for prime locations surrounding the stadium area for the opportunity to leave a lasting impression on attendees through engaging brand activations. This year, it’s rumored that Taylor Swift will be performing and while it’s yet to be officially confirmed, if true, securing a space will become even more competitive.

With a diehard fan base, Taylor Swift as the Big Game performer presents a unique opportunity for brands to reach a massive audience – from Boomers to Gen Alpha- like never before. But larger crowds can mean increased competition, higher venue costs and tighter security measures to navigate.

Besides the issue of supply and demand, locking in the opportunity to activate during the Big Game comes along with another major hurdle: the “Clean Zone” is a challenge in and of itself, regardless of whether Swift will be announced as the Half Time show performer or not.

The Clean Zone is the area surrounding Levi’s Stadium, where selling or promoting goods, including posting banners and temporary signage, is available only to preexisting partners of the NFL. Along with budget limitations, these strictly enforced regulations are another key reason why it’s so challenging to snag a spot each year, no matter what city The Big Game takes place in.

Luckily, EventPermits has you covered with a limited number of both small and large event footprint solutions, outside of the Clean Zone map. However, these remaining prime locations are only available on a first come, first served basis. Leave it to our location scouting experts to secure a space for your brand, free from Clean Zone restrictions that allows your brand to shine. But don’t wait until the last minute! The best locations are limited and will go swiftly.

In most cases, you will find that our large and small footprints can support a variety of structures including modified shipping containers, mobile stages, and fabricated pop-up stores from OP-ex.

Don’t miss out on your chance to shine during The Big Game 2026. Reach out to your EventPermits location expert to secure your spot today!

Looking for assistance in the San Francisco market beyond location and permit guidance including event production and operations (including ADA compliance), fabrication management, security coordination, logistics and warehousing? Check out our strategic partner OP-ex.