3 Must-Know Giveaway Rules for Event Pros

Kate Taylor

August 20, 2025

Did you know that giveaways are one of the top reasons consumers engage with brands?

According to EventMarketer’s EventTrack, prizes have become an essential part of an activation. It’s now not only something that is considered a bonus at events, but an expectation.

While incorporating giveaways into your overall strategy may seem simple, there are a few things you should consider before you pack up your product(s) and head to your next event:

  1. Secure the Necessary Approvals

In most cities, giveaways –of any kind– require the proper approval. This is why it’s essential for us to know ALL the details of your event upfront in the initial planning stages. Trust us, handling these details from the beginning is much easier than having to go back to the city at the last minute or worse, getting shut down mid-event. EventPermits will ensure this process is as streamlined as possible so you can focus on the creative.

  1. Plan for Crowds

Giveaways naturally attract a crowd. Plan accordingly to ensure your event footprint is not only set up to accommodate potential crowds, but also that the proper staffing, safety and security plan is in place to keep things running smoothly. Our strategic partners at OP-ex can handle all aspects of your safety needs for you to ensure a smooth and orderly event.

  1. Budget Accordingly

Depending upon your giveaway item, you may find that this will impact additional permits, staffing, as well as permit fees. Therefore, it’s essential to account for these potential added costs. Our EventPermits team can assist you in budgeting for this from the start, which will allow you to set clear expectations for both your internal team and client.

So, what’s the bottom line? Giveaways have become an increasingly popular event strategy and due to their demand, are showing no signs of going away. While they can often require a bit more leg work upfront, with a little bit of prep work (and the right permitting partner!), it’s a foolproof way to engage your audience and create memorable brand experiences.