Finding the perfect Father’s Day Gift is Just one “Dad Joke” Away with Marshalls

Kate Taylor

June 9, 2025

Marshalls Father’s Day Gift Wall Comes to Flatiron District

 

Whether you’re a chronic procrastinator or have a Dad that seems to just “have it all,” it’s never a good feeling to be scrambling last-minute for a Father’s Day gift. Luckily, Marshalls came to the rescue to prove that it’s never too late to find the perfect gift.

We helped the discount retailer install a 30-foot by 30-foot gift wall in NYC’s Flatiron District. Secured to the wall were a range of Father’s Day gifts, which included luggage, a bike, cookware, a kayak and more. Curious passersby were invited to approached the wall and share their best “dad joke.” In return, they were able to select a gift from the displayed merchandise, which was retrieved by a professional climber.

When our client came to us with this exciting project, we rolled up our sleeves and got to work to secure the perfect location that would deliver both high foot traffic and strong visibility. We landed on the Flatiron District as the ideal spot for Marshalls to hold this event. Aside from being a bustling tourist spot, Flatiron is home to many restaurants and large businesses, making it the perfect location to reach on-the-go consumers.

The Marshalls Father’s Day wall drew a huge crowd and earned a significant amount of social media buzz, using the hashtag #MarshallsSurprise. Even musician Kevin Jonas stopped by to pick out a gift for his dad!

To view more coverage from the event visit:

http://creativity-online.com/work/marshalls-giant-fathers-day-wall/54788

http://www.thedrum.com/creative-works/project/leo-burnett-marshalls-fathers-day-billboard