Winning Upfront Week Through Experiential Marketing

eventpermits

February 14, 2025

Mark your calendars for May! It’s time to lock in your upfront permits and locations.

The 2025 upfront season will be here before you know it and now is the time to start planning your media activations.

Upfront week is hands-down one of the biggest weeks in television. It sets the stage for networks to lock in multi-million-dollar advertising deals for the year ahead.

With so much competition within the television space, you want to be sure your network stands out among the rest. Experiential marketing is the perfect strategy to accomplish just that. It serves as both an impactful and interactive opportunity to demonstrate how your audience reacts to your content in real-time, giving your network the ability to show–not just tell–why the media buy is worth it.

Upfront events also provide a valuable space to potentially leverage face-to-face interactions with decision makers. With so much business now being handled virtually, having a face-to-face interaction with advertisers solidifies a sense of connection and personability. This could very well be the difference between landing the deal or not.

If you are thinking of going experiential this upfront season, look no further than eventpermits. Our experienced team has had the pleasure of working on upfront events for some of the biggest names in television including HBO, Netflix, Peacock, Warner Brothers (WB), A&E, Bravo, AMC, Amazon Prime, Showtime and more. We understand how important it is for your brand or TV network to be in the right place at the right time during this critical time.

From Los Angeles to New York, our expert permitting and location scouting team can secure upfront permits and license key spots throughout the country to help you achieve optimal brand impact. Need assistance with production and logistics? We are here to assist you with all your needs. From event security to red carpet events, ropes and stanchions, stages, brand ambassadors, and everything in-between, our team can help you every step of the way.