5 Reasons to Incorporate Shipping Containers into Your 2025 Brand Strategy

Kate Taylor

November 13, 2024

Looking for budget-friendly access to easily transportable, scalable experiential solutions that are adaptable for mobile tours? Shipping containers may be the perfect choice for you!

From pop-up stores, to bars, gaming spaces and temporary dining experiences, shipping containers provide a fully customizable solution to create engaging consumer experiences for your brand.

While a traditional brick-and-mortar option may be the way to go depending on your event goals, there are many benefits to choosing a customizable shipping container if you are activating in more than one market. Here are some of the unique advantages to utilizing them as part of your event strategy:

Convenience

Imagine pulling up to your event location with most of your event elements already installed and ready to go during load-in. The ability to prep your structure beforehand cuts down set up time significantly, streamlining your overall event day strategy. Similarly, load-out becomes a breeze, as most of the event elements can be transported within the container itself, allowing you to move on to your next tour stop with ease.

Visibility

Since shipping containers are placed at street level, passersby can easily spot your activation and stop to engage with your brand. Unlike a brick and mortar location, containers are mobile and can be placed in high foot traffic areas, making them an appealing choice for brands.

Sustainability

Eco-friendly, sustainable event solutions have become increasingly popular over the past few years in the experiential marketing industry. Shipping containers are an attractive option that align this shift towards environmentally friendly practices, as they can be repurposed regardless of whether you are renting or purchasing.

Uniqueness

It’s no secret that standing out is imperative when planning an event for your brand. While containers have grown in popularity, they are still considered a relatively fresh concept, allowing you to offer your audience an experience that won’t feel too overdone.

If you’re interested in planning a container event for a multi-market tour look no further than our rockstar team to guide you through the process. Our permitting and location scouting experts can source, suggest and secure the perfect spot for your container, while obtaining the necessary approvals and permits required in each market.

White Label Production Support

Do you need experienced production and logistics support as you plan and execute your multi-market tour? Our strategic partners at OP-ex can work beside your team and support your efforts in handling as little or as much of the program as needed. As a white-labeled partner, OP-ex folds personnel and experience into your ongoing project workflow by offering a scalable suite of services including security, on-site management, fabrication, shipping logistics and local warehousing, event graphics/signage and so much more.

Ready to learn more? Contact us today to start planning your multi-market container tour.