Soar Above the Rest with Drone Events

promousa

August 5, 2024

The world of experiential marketing is ever-changing. Throughout the pandemic, event professionals were forced to adapt to a vastly different event landscape, pivoting their focus to contactless events that allowed brands to connect with their audience without risking safety. Through this, drone events emerged and have become an increasingly popular event strategy option over the last few years.

When the industry was able and excited to return to producing in-person events, continuing the use of drones has kept them a steadfast resource in our industry. They are not only cost-effective, but also versatile. With the ability to act as a stand-alone event or co-exist with other elements, drones provide an immersive experience for passersby with a guaranteed engagement strategy baked in.

While there are so many positives to choosing a drone event, they are still considered new territory for event producers. For example, there is a whole new level of coordination that comes into play to ensure these events run smoothly. In addition, drones change the game for events as it pertains to permitting because you are now not only dealing with rules and regulations on the ground, but airspace regulations as well. Because of this, adherence to safety is more important than ever. And like most things when it comes to permitting, there is no “one-size-fits-all” approach or recipe to get the job done. This is where partnering with the right permitting team is critical.

No matter what your marketing objective is, drones can be an excellent option to give your event that extra edge to stand out and leave a lasting impression on your target audience. While planning these types of events can be more complex than a conventional activation, don’t let that intimidate you! Having the right resources in place will make all the difference.

As technology continues to evolve, EventPermits remains dedicated to keeping up with the changing event landscape so we can efficiently guide our clients through the permitting process with ease and help them exceed their brand client’s expectations.

Whether it’s 1 drone, 400 drones or 1,500 drones, if you’re thinking of incorporating drone events into your marketing strategy, please be sure you are adhering to the essential rules, regulations and legalities that govern drone events. Contact EventPermits and let us help you navigate crafting an event that is sure to soar above the rest!

For more industry news, visit the EventPermits blog here.