Johnny Cupcakes Gets Nutty in NYC at 7-Eleven Pop-Up Store
June 14, 2019
By, Kate Bunster
Director of Marketing and Communications
On Wednesday, June 12th, Nutter Butter and clothing
brand Johnny Cupcakes headed to 7-Eleven’s Flatiron Store in NYC for an
exciting collaborative pop-up store event, which EventPermits had the pleasure
of securing all the permits for.
Nutter Butter, which is a product of Mondelez International,
decided to go experiential to celebrate its 50th Birthday. In addition
to allowing attendees to sample Nutter Butter cookies, they revealed limited-edition
Jonny Cupcakes x Nutter Butter t-shirts.
Johnny Cupcakes, who describe themselves as the world’s first t-shirt bakery, designs and sells quirky t-shirts that replace “known references with cupcakes.” They are based in Boston, MA and have pop-up stores all over the United States.
Inside the store, attendees had the chance to choose from
two of six Nutter Butter x Johnny Cupcakes t-shirt designs to take home with
them for free.
They also had the chance to have a meet-and-greet with
Johnny Earle aka Johnny Cupcakes,
himself. His cult-following was made very apparent, as fans could be seen lined
up for blocks as they waited for their chance to take part in this exciting
If you are planning a pop-up store for your next experiential event, contact us! We would love to work with you!
To read more about the Johnny Cupcakes x Nutter Butter Event please click here.
To learn more about upcoming Johnny Cupcakes events, click here.
#NutterButter #JohnnyCupcakes #NutterButterXJohnnyCupcakes