June 4, 2014
FOR IMMEDIATE RELEASE
EventPermits recently coordinated logistics and secured multiple permits and security guards for a street-level marketing event in Times Square celebrating the IPO of a take-and-bake pizza restaurant chain.
(New York, New York) EventPermits, a nationwide special event permitting agency, recently worked to secure multiple permits and coordinate logistics and on-site security for a street activity marketing activation. The event celebrated the Initial Public Offering (IPO) of a take-and-bake pizza restaurant chain on Friday, May 2, 2014.
The event followed the ceremonial ringing of the bell to open the market and was held right outside of the NASDAQ MarketSite on the corner of 43rd Street and Broadway in Times Square. The set-up included media risers, three pop-up tents, and audio equipment powered by a small generator. A custom 8-foot by 12-foot scenic flat resembling a place setting on a dining table was the main attraction of the event. The sign featured a pledge to “Make Dinner Time” and passersby were encouraged to take the pledge and sign their name on the wall.
EventPermits secured an activity permit to secure the curb lane location and authorize use of the sidewalk. Additional permits for the amplified sound and generator were also obtained. EventPermits also worked with Marty Barnes Security to provide guards for the load-in, set-up and duration of the event.
“This event required a lot of coordinating. The many parts of the event worked together to create a celebratory moment that engaged the public, which is why securing permits and the proper street location was essential,” said Stella Fitzpatrick, owner of EventPermits. “Many agencies may not realize that a single activity permit will not include nor authorize the multiple working elements of event activations. Our knowledge of what is required in New York City allowed us to assist in the successful launch of this fun and celebratory event in Times Square.”
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit https://eventpermits.com/ or contact Rick Arnstein by telephone at (201) 223-1602 x111.