February 1, 2013
On July 31, 2012 EventPermits and PRomotion! assisted Crocs as it rang in its tenth anniversary – literally! The day began in Times Square as Crocs founders were joined by EXTRA host and former DWTS sweetheart Maria Menounos to ring the NASDAQ market opening bell. It wouldn’t be a birthday without cake, and the group was joined by a giant pink Croc confection constructed entirely with more than 2,000 cupcakes by TLC’s “DC Cupcakes” stars Katherine Kallinis Berman and Sophie Kallinis LaMontagne of Georgetown Cupcake. After opening the market, Menounos, Crocs founders, friends and fans were out in Times Square sharing cupcakes with the crowd. EventPermits worked to arrange a birthday to remember by securing sampling, street activity, health and Times Square permits.
EventPermits worked with Linhart PR and NASDAQ MarketSite to secure all necessary permits in order to ensure this celebration of America’s most beloved clog was safely shared with excited fans and shoppers.
Permits by: PRomotion! / EventPermits – Sampling permit, Street Activity Permit, Health Permit, Times Square Permit