Going to the Dogs: Rachael Ray Promotes New Dog Food Line with Food Truck Sampling

Stella Fitzpatrick

January 20, 2013

Best-selling author, chef, daytime talk show host and pet lover Rachael Ray launched a food truck for dogs called the “Woof Wagon” to promote her recently launched line of high-end natural wet food for dogs called Rachael Ray Nutrish® Naturally Delish™ and raise awareness of animal shelters and welfare organizations. Ray’s Nutrish brand partnered with Best Friends Animal Society, who had puppies available for adoption at each stop. EventPermits supported Ray’s cause and campaign by securing parking permits for both the Best Friends adoption truck and the Woof Wagon, as well as gathering all necessary permits for Ray’s “Pup-up” food truck stops across the city.

For three days beginning on October 18, Ray’s Nutrish Woof Wagon rolled through New York City handing out dog food samples. The food truck stopped in Columbus Circle and Union Square while tweeting up-to-the-minute whereabouts using the twitter handle @Nutrish. Pooches were served delicious flavors from Ray’s Nutrish line including Chicken Muttballs and Pasta, Hearty Beef Stew and Chicken Paw Pie. Real meat is the top ingredient in many of Nutrish’s flavors, and Ray told the New York Times, “Nutrish is made to human standards. I’ve tried the kibble myself.” (LINK: NY Times) The food truck served dogs their choice on a dish and sent them home with additional samples plus bottles of Pup Water.

EventPermits supported Ray’s cause, working with The Door Public Relations to secure sampling, health and street activity permits to ensure the Woof Wagon could park and serve dogs and leave them with happy tails wagging.

Permits by: PRomotion! / EventPermitsSampling Permit, Health Permit, Street Activity permit, Parking Permit

Staffing and Brand Ambassadors by: Fameagency

Event Production by: This Is It! Stageworks

Food Truck supplied by: PRomotion!

Event Security by: D Sterling

Event Logistics by: PRomotion! / EventPermits