October 31, 2012
On October 3, 2012, EventPermits and PRomotion! assisted Mondelēz International, Inc. celebrate its launch as a new company, by ringing the opening bell on the NASDAQ Global Select Market, marking the second day of trading under the company’s new ticker symbol MDLZ.
Mondelēz International, Inc. is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company changed its name from Kraft Foods, Inc. after separating from its North American grocery business, Kraft Foods Group, Inc. on October 1.
To celebrate and share this milestone, Mondelēz International held a special event in Times Square, New York City. EventPermits secured health/food permits for employees to share a taste of Mondelēz International’s beloved products with thousands of people passing through the square. The event in Times Square included Brand Ambassadors (staffed by the fameagency NYC Office) dressed in costumes depicting America’s favorite snack foods, including Oreo sandwich cookies, and a spectacular 3-D “JOY” prop created by Trigger Productions. The NASDAQ event was intended to share what Mondelēz International, Inc. is all about: creating delicious moments of JOY. EventPermits was engaged to arrange all the necessary permits, including sidewalk permits, to ensure this commemorative event, part of worldwide festivities spanning 80 countries, went off without a hitch.
Staffing and Brand Ambassadors by: fameagency
Event Production by: Trigger Productions
Event Security by: Marty Barnes Productions