Mondelez Shares Delicious Moments of Joy in Times Square

Stella Fitzpatrick

October 31, 2012

On October 3, 2012, EventPermits and PRomotion! assisted Mondelēz International, Inc. celebrate its launch as a new company, by ringing the opening bell on the NASDAQ Global Select Market, marking the second day of trading under the company’s new ticker symbol MDLZ.

Mondelēz International, Inc. is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company changed its name from Kraft Foods, Inc. after separating from its North American grocery business, Kraft Foods Group, Inc. on October 1.

To celebrate and share this milestone, Mondelēz International held a special event in Times Square, New York City. EventPermits secured health/food permits for employees to share a taste of Mondelēz International’s beloved products with thousands of people passing through the square. The event in Times Square included Brand Ambassadors (staffed by the fameagency NYC Office) dressed in costumes depicting America’s favorite snack foods, including Oreo sandwich cookies, and a spectacular 3-D “JOY” prop created by Trigger Productions. The NASDAQ event was intended to share what Mondelēz International, Inc. is all about: creating delicious moments of JOY. EventPermits was engaged to arrange all the necessary permits, including sidewalk permits, to ensure this commemorative event, part of worldwide festivities spanning 80 countries, went off without a hitch.

Permits by: PRomotion! /  EventPermits – Street Activity permit, Sampling permit, Film permit, Health permit, Times Square permit, Generator permit

Staffing and Brand Ambassadors by: fameagency

Event Production by: Trigger Productions 

Event Security by: Marty Barnes Productions

Wearables by: Cover Stitches and by  EMKAY Designs