Wendy’s “Here’s the Beef” on Broadway


February 7, 2012

Monday, January 30th, in the heart of Times Square, Wendy’s treated New York City to a live art concept event based on their new “Here’s the Beef” commercials. Three local graffiti artists from within the boroughs of the City, created original t-shirts, using mediums such as spray paint and colored markers, to produce colorful one-of-a-kind t-shirt art. Much to the delight of the crowd, the shirts were given to lucky bystanders who stood by watching the demonstration of free style design.

The art exhibition took place outside of the NASDAQ MarketSite (Broadway at 43rd Street) in Times Square, kicking off Wendy’s Threads, a Facebook powered t-shirt design contest with $5,000 awarded to the winning designer. An upbeat and comical MC entertained those passing through Times Square as well as those participating in the event. Inside NASDAQ’s MarketSite, the famous hamburger chain hosted a private corporate event and Wendy herself was a guest of honor. Catering, for those who attended inside, was provided by Dave’s Hot’N Juicy Tour of America mobile kitchen truck.

With the help of EventPermits, Wendy’s was able to obtain the necessary permits for on-the-street event, a generator permit to power the sights and sounds of the event, a parking permit to ensure that Wendy’s Mobile Marketing Vehicle could park and health permits for the burgers that were cooked hot, and fresh off the grill.

Permits: Activity Permit, Generator Permit, Health Permit, Parking Permit by EventPermits
Security: D. Sterling Security
Event Production: This Is It! Stageworks
Event Staffing: fameagency
PR Agency: Ketchum
Advertising Agency: Kaplan Thaler Group
Promoted Brand: Wendy’s Company