February 1, 2012
On Wednesday, January 18th, L.L. Bean commemorated its 100th anniversary at the NASDAQ MarketSite in Times Square in New York City. Debuting its mobile marketing vehicle (MMV), L.L. Bean celebrated by launching its tour of the 13’ tall x 20’ long Bootmobile with media and consumers alike, a road-ready replica of the famous boot that got them started – the Bean Boot. The Bootmobile will be traveling across the county, stopping at stores and National Parks to raise awareness for L.L. Bean’s charity organization Million Moment Mission which helps the National Park Foundation and Friends of Acadia to protect and preserve parks.
EventPermits obtained the necessary permits and approvals from New York City for the newest MMV, the Bootmobile and it was permitted to park at the corners of Broadway and West 43rd Street. EventPermits assisted Weber Shandwick with venue procurement where they hosted a Press Conference for Media inside of the NASDAQ Drum. Pedestrians snapped pictures for social media outlets and talked with members of the L.L. Bean team about their cause. Passersby were also given coupons & discounts that could be used online as well as hand warmers to help fight off the wind and cold.
Permits: Activity Permit by EventPermits
Security: D. Sterling Security
Media Agency: Weber Shandwick
Venue: NASDAQ & Broadway between 43rd & 42nd Street
Promoted Brand: L.L. Bean