Posts Tagged ‘Flatiron District’

EVENTPERMITS REFLECTS: OUR TOP 5 FAVORITE EXPERIENTIAL ACTIVATIONS OF ALL TIME

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By Kate Bunster
Director of Marketing and Communications

Though it may be hard to believe, the end of another year is upon us! Often symbolizing new beginnings, the new year also serves as a time of reflection for many people. Here at EventPermits™, our team is going into New Year’s Eve feeling extremely grateful for the amazing projects we have worked on. We’ve compiled a list of some of our favourite experiential activations throughout the years and are looking forward to continuing to “Permit the Impossible” in 2019.

1.Nivea Garden of Love

Love was definitely in the air throughout Nivea’s Garden Of Love, a holiday pop-up which activated in Times Square on Valentine’s Day. Inside the garden, lovebirds had the opportunity to have their photo taken on a swinging love seat with Lisa Rinna or Chrisette Michele and win prizes from an interactive wishing well. The images were then pushed directly to a nearby digital screen and sent directly to their mobile phones for easy social sharing! #TouchAndBeTouched

2. David Blaine Times Square Stunt

Famously known for his mind-boggling stunts, David Blaine knows how to keep people on the edge of their seats. When we were approached by our client to work on this project for Target’s 3 Day Black Friday Sale, we knew it would be one to remember! The stunt consisted of Blaine entering a spinning gyroscope, which he was challenged to escape – 52 hours without food, water or sleep. If he was to complete the challenge, Target agreed to a shopping spree for 100 families in need to shop at their Jersey City store with Blaine leading the way. Of course, he succeeded.

3. Shameless Ice Sculpture, Chicago

Working with our client, we helped kick off the new season of Shameless with this iconic ice Sculpture in Chicago. The sculpture consisted of more than 18,000 pounds of ice and served as the perfect backdrop for social media selfies!

4. Scrubbing Bubbles “Let’s Bubble” NYE Campaign

On New Year’s Eve, we helped Scrubbing Bubbles kick off their “Let’s Bubble” campaign. Consumers had the opportunity to nominate locations throughout the country that they felt needed some “bubble love.” Using our proprietary Street-to-Screen™ technology, those nominations were projected on the digital screens in Times Square for all to see. #Let’sBubble

5. Marshalls Father’s Day Wall

On June 13th, we helped Marshall’s install a 30-foot by 30-foot wall in NYC’s Flatiron District. Secured to the wall were Father’s Day gifts, which included luggage, a bike, cookware, a kayak and more. When passersby approached the wall, they were asked to tell their best “dad joke.” Then, they could select from the displayed merchandise, which was retrieved by a certified climber. #MarshallsSurprise.

Finding the perfect Father’s Day Gift is Just one “Dad Joke” Away with Marshalls

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MarshallsFather’s Day Gift Wall Comes to Flatiron District

Marshalls Father's Day Wall NYC

By, Kate Bunster
Director of Marketing and Communications

Whether you’re a chronic procrastinator or have a Dad that seems to just “have it all,” it’s never a good feeling to be scrambling last-minute for a Father’s Day gift. This year, Marshalls came to the rescue, proving that it’s never too late to find the perfect gift.

On June 13th, we helped the discount retailer install a 30-foot by 30-foot wall in NYC’s Flatiron District. Secured to the wall were Father’s Day gifts, which included luggage, a bike, cookware, a kayak and more. When passersby approached the wall, they were asked to tell their best “dad joke.” Then, they could select from the displayed merchandise, which was retrieved by a certified climber.

When our client, City Eventions, came to us with this exciting project, we rolled up our sleeves and got to work. We wanted to secure the perfect location that would attract the right crowd and increase brand awareness.

Working with our client, we decided on the Flatiron District as the ideal spot for Marshalls to hold this event. Aside from being a tourist spot, Flatiron is home to many restaurants and large businesses. A great location to find that on-the-go consumer!

The Marshalls Father’s Day wall drew a huge crowd and earned a significant amount of social media buzz, using the hashtag #MarshallsSurprise. Even musician Kevin Jonas stopped by to pick out a gift for his dad! Stars- they really are just like us!

To view more coverage from the event visit:

http://creativity-online.com/work/marshalls-giant-fathers-day-wall/54788

http://www.thedrum.com/creative-works/project/leo-burnett-marshalls-fathers-day-billboard

 

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