Archive for the ‘Sampling Permit’ Category

Tropicana Raises a Glass to the Winter Manhattanhenge with Two-Story Pop-Up

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Tropicana Shipping Container

Tropicana kicked off their “Sip Your Sunshine” campaign on January 22nd with an epic film shoot of the Manhattanhenge sunrise. The 41st Street location was carefully selected after consultation and collaboration with local expert Astronomers. 

The media outpost provided for an elevated shooting platform for broadcast and cable media, select bloggers, and influencers, to step inside a heated, 2-story custom BoxPop™ pop-up container; sip on some Tropicana Orange Juice, take photos and capture the sunrise over 41st Street, from high above 5th Avenue.

Manhattanhenge occurs when the sun rises or sets in complete alignment with the New York City street grid. Although it only takes place a few times a year, it has become a popular photography moment for both the accredited media and amateur photogs, alike. The film shoot captured the Manhattan sun emerging perfectly out of a container of orange juice, which Tropicana will use in their upcoming “Sip Your Sunshine” campaign.

The container consisted of two exciting media moments, including a large photo-op backdrop made completely out of oranges, and a plant wall which outlined a back-lit Tropicana logo.

The film shoot kicked off with a surprise appearance by “The Office” and “The Incredible Kimmy Schmidt” star, Ellie Kemper, who recently partnered with Tropicana on the Sip Your Sunshine campaign. Known for her bubbly personality, Kemper led the crowd in raising her glass of orange juice as the sunrise began.

If you missed Manhattanhenge this time around- don’t worry! The next Manhattanhenge is expected to happen on May 30th.

Are you looking for a custom-fabricated container, strategic event locations, or event permits? We can help! Contact us at for more information.

Check out what it took to make this film shoot possible!

CVS Carepass Launches in Boston

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Passersby learn the benefits in enrolling in CVS Carepass

By, April McCarty-Caggiano
Director of Client Relations

CVS treated Bostonians to free coffee and hot cocoa on a brisk day at Government Center last week to celebrate the launch of the CVS Carepass, their new membership program. The Carepass service provides delivery perks, discounts and $10 monthly to members to spend in-store.

Dressed in branded, signature CVS red gear, brand ambassadors invited consumers to learn about the benefits of enrolling in their new Carepass program. Those who signed up onsite were entered into random drawings throughout the day to win CVS gift cards in varying amounts.

The CVS Carepass program costs $5 a month or $48 annually and gives members round the clock access to their pharmacist hotline, complimentary medication delivery and discounts on all CVS brand products, according to the Boston Business Journal.

The tour will continue throughout the fall and winter, hitting various markets to promote the new program.

#cvscarepass #freedelivery #extrabucks  #carepass

To read more about the CVS Carepass program, please click here.

Navigating the NYC Holiday Permit Embargo

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Still hoping to activate your event in NYC during the upcoming holiday period? We can help!

By, Tommy Hennigan – Contributor
Partner, EventPermits LLC


The annual NYC Holiday Permitting Embargo will commence on Thursday, November 15, 2018, and run through Wednesday, January 2, 2019, from 6:00 a.m. to 11:59 p.m. 

During this embargo period, all roadway, sidewalk, and DOT Plaza activities will be restricted, and no permits will be issued or honored by The City of New York, in the confines of the multiple and various embargoed areas.

Any permits issued prior to the date of this notice, for execution during this embargo period may be suspended for the period noted above, at the discretion of the Mayor’s Office and NYPD.

Photo by © All Rights Reserved

In certain situations, it may be possible to be granted a “Special Use Waiver.”  Requests for such waivers should only be requested and submitted for “critical reasons” for a specific project. There is a mandatory Waiver Review Filing Fee, which is required to be paid prior to a waiver being granted, or reviewed.

Prior to this embargo period, all necessary measures must be taken so that all roadways and sidewalks are in proper condition to allow for the expeditious and safe movement of vehicular, bicycle and pedestrian traffic.

Please note that this embargo applies to NYC DOT and NYC special event permits.

Still hoping to activate your event in NYC during the upcoming holiday period? We can help!

If you or your client are looking for large footprint, with a high visibility location where your experiential marketing event will not be affected by the holiday permit embargo, (including in the Times Square area), you’ve come to the right place.  But, space, dates and locations are severely limited.

To reserve a great location in NYC for the holidays, please contact us immediately at: