Archive for the ‘Health Permit’ Category

CVS Carepass Launches in Boston

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Passersby learn the benefits in enrolling in CVS Carepass

By, April McCarty-Caggiano
Director of Client Relations

CVS treated Bostonians to free coffee and hot cocoa on a brisk day at Government Center last week to celebrate the launch of the CVS Carepass, their new membership program. The Carepass service provides delivery perks, discounts and $10 monthly to members to spend in-store.

Dressed in branded, signature CVS red gear, brand ambassadors invited consumers to learn about the benefits of enrolling in their new Carepass program. Those who signed up onsite were entered into random drawings throughout the day to win CVS gift cards in varying amounts.

The CVS Carepass program costs $5 a month or $48 annually and gives members round the clock access to their pharmacist hotline, complimentary medication delivery and discounts on all CVS brand products, according to the Boston Business Journal.

The tour will continue throughout the fall and winter, hitting various markets to promote the new program.

#cvscarepass #freedelivery #extrabucks  #carepass

To read more about the CVS Carepass program, please click here.

Navigating the NYC Holiday Permit Embargo

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Still hoping to activate your event in NYC during the upcoming holiday period? We can help!

By, Tommy Hennigan – Contributor
Partner, EventPermits LLC

 

The annual NYC Holiday Permitting Embargo will commence on Thursday, November 15, 2018, and run through Wednesday, January 2, 2019, from 6:00 a.m. to 11:59 p.m. 

During this embargo period, all roadway, sidewalk, and DOT Plaza activities will be restricted, and no permits will be issued or honored by The City of New York, in the confines of the multiple and various embargoed areas.

Any permits issued prior to the date of this notice, for execution during this embargo period may be suspended for the period noted above, at the discretion of the Mayor’s Office and NYPD.

Photo by www.GroupPhotos.com © All Rights Reserved

In certain situations, it may be possible to be granted a “Special Use Waiver.”  Requests for such waivers should only be requested and submitted for “critical reasons” for a specific project. There is a mandatory Waiver Review Filing Fee, which is required to be paid prior to a waiver being granted, or reviewed.

Prior to this embargo period, all necessary measures must be taken so that all roadways and sidewalks are in proper condition to allow for the expeditious and safe movement of vehicular, bicycle and pedestrian traffic.

Please note that this embargo applies to NYC DOT and NYC special event permits.

Still hoping to activate your event in NYC during the upcoming holiday period? We can help!

If you or your client are looking for large footprint, with a high visibility location where your experiential marketing event will not be affected by the holiday permit embargo, (including in the Times Square area), you’ve come to the right place.  But, space, dates and locations are severely limited.

To reserve a great location in NYC for the holidays, please contact us immediately at:  team@eventpermits.com.

Central Perk Pops Up in Soho for Friends 20th Anniversary

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Permitting the most EPIC Pop-up store ever


By, Tommy Hennigan – Contributor
Partner, EventPermits LLC

When you think about some of the most impressive pop-up store activations, what comes to mind? For me, I can’t help but think about the Friends 20th Anniversary Central Perk Coffee Shop in SoHo, NYC.

When Warner Brothers wanted to celebrate the 20th anniversary of NBC’s must see TV” line-up, they looked to our longtime experiential agency client, Source Marketing. Our friends at Source immediately turned to our experienced team to handle all of the permitting and security components.

The month-long activation drew in a line of eager coffee drinkers that stretched out over three city blocks each day. Fans came from near and far to sip on the Central Perk Roast blend from Eight O’Clock Coffee. In collaboration with Warner Brothers, Eight O’Clock also sponsored the pop-up.

The Central Perk Experience

Upon entering the Central Perk “experience,” there were tons of social media and photo opportunities. The interior included a working coffee bar, the cast wardrobe, props from the show, and of course, the famous orange couch.

In addition, the merchandise counter offered memorabilia for purchase from the show, including bags of the special Central Perk Roast blend.

Special events were held at the Central Perk shop throughout the month-long activation. Highlights included musical performances by The Rembrandts (Friends theme song artists), as well as Grammy-winning artist Colbie Caillat. In addition, a special guest appearance was made by James Michael Tyler (Gunther from Friends).

The in-store music playing in the Central Perk pop-up included all of the greatest hits from the classic TV series, including Phoebe’s very own “Smelly Cat!”

All in all, Warner Brothers estimated that the hard work from our client, Source Marketing, was responsible for over 1.6 billion earned media impressions! 

To read more about this activation click here. 

Some of our other pop-up store execution highlights and links: