Posts Tagged ‘Times Square Event’

Building Sandcastles in the Big Apple: IPO Launch for a Crafts Giant

Posted on:

ipo launch event in times square

On June 27th, 2014 a major arts and crafts retail chain hosted an event in NYC to celebrate their return to Initial Public Offerings (IPOs) on NASDAQ. The IPO launch event took place on the newly refurbished Broadway Plaza in Times Square, between 43rd and 44th streets diagonally across from the NASDAQ digital sign. Our team coordinated all production elements, including obtaining the permits and security required to run the event. The company’s CEO arrived at NASDAQ to witness the 9:30 a.m. opening bell ceremony, which kicked off the event.

The client’s goal was to recreate a playful outdoor summer atmosphere for crafting. They accomplished this by installing a 30′ x 20′ piece of astroturf onto the footprint, which featured several craft tables, white and red beach umbrellas, and a photo booth.

Passersby had two exciting craft options to choose from: decorating felt mustaches for their photo booth moment, or creating sculptures with a unique kinetic sand sold by the company. Kinetic sand looks like wet beach sand, but only sticks to itself, so there’s no mess. This not only pleased the kids, but their parents as well! Needless to say, the event may not have left a mess in Times Square, but it certainly left a lasting impression on its attendees.

Part of our production coordination also included staffing 32 brand ambassadors and life-sized brand characters in costume, in addition to two security guards. The brand ambassadors and security were on-site until the end of the event, which was marked by the 4 p.m. NASDAQ closing bell.

Special events in Times Square and the surrounding area are an excellent way to kick off an IPO. In May, we supported the IPO of a take-and-bake pizza company by securing permits, a location and security for the event.

If your client is planning an event to commemorate an Initial Public Offering, please contact us today.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Location: Times Square, NYC

Street to Screen™ Digital Engagement Platform Allows Instant Engagement for Times Square D-Day Remembrance Event

Posted on:

Street to Screen event in Times Square

On June 6, we supported an event staged for a 24/7 news channel based in France using our innovative Street to Screen™ technology which allowed pictures taken at street level on an iPad using a custom-created app just for the event to be instantly displayed on the giant digital out-of-home FOX-owned screen in Times Square. The event also required a sampling permit and security, which we secured and coordinated.

The event allowed passersby to take pictures using an iPad and include a tribute message giving thanks for the Allied forces’ efforts to liberate France during World War II. Using our proprietary Street to Screen™ technology platform, these images were then displayed on the FOX screen in Times Square with the news corporation’s logo and slogan.

This commemorative event allowed visitors in Times Square to participate in the 70th anniversary remembrance activities taking place worldwide. Soldiers who served in WWII and who participated in D-Day gathered with Allied Heads of State including United States President Barack Obama, Queen Elizabeth II and President François Hollande of France.

Brand ambassadors were also on location handing out tee shirts to participants, American flags and French flags. This activity required a sampling permit, which we secured for the agency that designed this event. In addition, we coordinated security provided by Marty Barnes Security for the duration of the event.

Our Street to Screen™  platform maximizes brand impact by allowing brands to send live videos, photographs or other digital content to more than 20 eligible HD LED screens in Times Square. The platform syncs multiple screens of varying sizes and can incorporate social media networks and email. During this event, images were simultaneously emailed to participants and displayed on the screen in Times Square.

Street to Screen™ was also used to showcase Microsoft’s launch of Windows 8 and the opening of the Microsoft Surface Tablet store in Times Square with interactive engagement that displayed the images that visitors drew on the new tablet on larger screens in Times Square as they were created.

This recent event allowed visitors in Times Square to join the global community in commemorating the 70th anniversary of D-Day by sharing an image and a comment, wish or tribute.

For more information about Street to Screen™ and permitting Times Square events, please contact us today!

Street to Screen™ by: Digital Domination

Permits by EventPermits: Sampling Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Times Square, NYC

Securing Times Square Permits for a Successful IPO Activation

Posted on:

times square events that need permits

 

On Friday, May 2 a take-and-bake pizza restaurant chain celebrated its initial public offering (IPO) with a street-level marketing event just outside the NASDAQ MarketSite in Times Square.

The event kicked off after company executives rang the ceremonial opening bell. The main focus of the event was a large 8-foot-wide and 12-foot-tall custom sign that showed a typical place setting on a dinner table. The plate featured a pledge to “Make Time for Dinner” that people were encouraged to sign.

In addition to the sign, the event had a large footprint including 28’ x 8’ x 18” media risers decked out in red carpeting and black skirting, three 10’ x 10’ pop-up tents and sandbags as a backup to use in the event it rained during the event, and amplified sound powered by a generator.

These several parts worked together to create a successful and engaging event. Each component required a permit — we acquired an activity permit to secure the curb lane location outside the NASDAQ building at 43rd Street and Broadway. In addition, we secured an amplified sound permit and a generator permit for the background music. We also worked with Marty Barnes Security to provide twice as many guards during the event’s load-in and set-up; guards were also on site for the duration of the event.

Publicly celebrating an IPO with a street-level marketing event in Times Square is an excellent way to engage the public and introduce your brand to new potential fans. This event showcased the company’s commitment to bringing families together and supporting family dinner time by providing take-and-bake pizzas that make for quick and easy meals. The event showcased the company’s interests without displaying its product, offering a more heartfelt and human connection with the public.

If you’re working with an agency that is supporting the next brand to go public, our marketing team can support your activation by ensuring that all the moving parts are properly permitted and come together without a hitch. Contact us today to discuss your event!

Permits by EventPermits: Activity Permit, Amplified Sound Permit, Generator Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: 43rd Street and Broadway in Times Square

EventPermits, Digital Domination, and Microsoft Corporation Take Over Times Square in Promotional Event

Posted on:

digital domination

On October 25, 2012, EventPermits assisted Digital Domination and Microsoft Corporation in their 19-screen Times Square digital domination event in promotion of Microsoft’s Windows 8 Launch and Microsoft Surface Tablet Store Grand Opening. This event was the first time that a single corporation had access to a majority of the panorama of screens in Times Square all at once. The domination included many of the larger screens in Times Square, like the NASDAQ Tower and the American Eagle screen.

One of the fun, interactive features of this event was the ground event that allowed attendees to sample Microsoft Tablets by displaying images they created on the tablet on some of the screens in Times Square through a live feed.

EventPermits assisted this amazing outdoor marketing event by securing the necessary permits, including the Street Activity Permits, Amplified Sound Permit, Generator Permit, Fuel Handler Permit, DOB (Buildings) Permit, Health Permit, Parking Permits, Sampling Permit, After Hours Work Permit, and Film Permit.

Permits by: PRomotion! / EventPermits—Street Activity Permits, Amplified Sound Permit, Generator Permit, Fuel Handler Permit, DOB (Buildings) Permit, Health Permit, Parking Permits, Sampling Permit, After Hours Work Permit, Film Permit.
Event Security by: Marty Barnes Security and D. Sterling Security
Event Logistics by: Team PRomotion!, ESP Productions (Nashville, Tennesee)
Promoted Brand: Microsoft Corporation
Screen Content Consultation: Don Blanton, President Wow Factor
Screens Powered by: WindTM –A Wow Factor Company
Times Square Screens: Port Authority, 7 Times Square, NASDAQ Marquee, NASDAQ, Reuters, Newscorp/SONY, Hard Rock Café, JVC, abc Super Sign, 1515 South, 1515 North, Aeropostale, MTV 44 ½, Disney, American Eagle, Spec HD 127 (West), Spec HD 128 (East), Spec HD 129 (TSA), TSQ