Posts Tagged ‘street event’

Scouting and Securing Locations to Spread #HPJoy This Winter

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location scouting services for special events

In November through early December of 2013, Hewlett Packard launched the HP Joy caravan to share and showcase its latest products that were perfect for holiday gifting. The caravan trekked from the west coast to the east, stopping in seven cities across the country.

The event kicked off at HP’s headquarters in Palo Alto, CA. We scouted and contracted the locations for additional city stops:

  • Embarcadero in San Francisco, CA
  • The Third Street Promenade in the Hollywood Hills in Santa Monica, CA
  • The historic West End in downtown Dallas, TX
  • Chandler Fashion Center in Phoenix, AZ
  • The Magnificent Mile along Michigan Avenue in Chicago, IL
  • Centennial Olympic Park in Atlanta, GA.
  • The Shops at Georgetown in Capitol Hill in Washington D.C.

For the event, we partnered with agency The Bait Shoppe. The caravan consisted of a covered pop-up tent where visitors could try the new HP Chromebook featuring Google’s Chrome operating system, new touch-screen tables and HP laptops. The caravan included plenty of HP’s other devices like televisions, printers and computers. Brand ambassadors were decked out in cozy winter gear emblazoned with HP’s logo and the event’s custom hashtag, #hpjoy. They tested HP products, greeted visitors and helped people engage with all of HP’s new devices.

The caravan was decked out in bright holiday colors, and was decorated to look like a wrapped Christmas present. Stops included a Christmas tree decorated with #hpjoy ornaments.

Events in each city offered giveaways, prizes and special treats for visitors like popcorn, hot cocoa and grilled cheese sandwiches. Santa Claus made an appearance in each city, inviting children and brand ambassadors to sit on his lap. In Atlanta, a group of break dancers even entertained the crowd.

Our expert knowledge of cities and locations across the country allowed us to work efficiently with The Bait Shoppe to secure spots for the caravan that would attract visitors throughout the day.

Logistics and Coordination by: EventPermits

Promoted Brand: HP

Locations: San Francisco, CA; Santa Monica, CA; Dallas, TX; Chicago, IL; Atlanta, GA; Washington D.C.

Wendy’s “Here’s the Beef” on Broadway

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Monday, January 30th, in the heart of Times Square, Wendy’s treated New York City to a live art concept event based on their new “Here’s the Beef” commercials. Three local graffiti artists from within the boroughs of the City, created original t-shirts, using mediums such as spray paint and colored markers, to produce colorful one-of-a-kind t-shirt art. Much to the delight of the crowd, the shirts were given to lucky bystanders who stood by watching the demonstration of free style design.

The art exhibition took place outside of the NASDAQ MarketSite (Broadway at 43rd Street) in Times Square, kicking off Wendy’s Threads, a Facebook powered t-shirt design contest with $5,000 awarded to the winning designer. An upbeat and comical MC entertained those passing through Times Square as well as those participating in the event. Inside NASDAQ’s MarketSite, the famous hamburger chain hosted a private corporate event and Wendy herself was a guest of honor. Catering, for those who attended inside, was provided by Dave’s Hot’N Juicy Tour of America mobile kitchen truck.

With the help of EventPermits, Wendy’s was able to obtain the necessary permits for on-the-street event, a generator permit to power the sights and sounds of the event, a parking permit to ensure that Wendy’s Mobile Marketing Vehicle could park and health permits for the burgers that were cooked hot, and fresh off the grill.

Permits: Activity Permit, Generator Permit, Health Permit, Parking Permit by EventPermits
Security: D. Sterling Security
Event Production: This Is It! Stageworks
Event Staffing: fameagency
PR Agency: Ketchum
Advertising Agency: Kaplan Thaler Group
Promoted Brand: Wendy’s Company