Posts Tagged ‘parking permit’

Ditch the DSLR: Permitting a Product Launch in Times Square

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permitting product launch in times square

On June 4th, photography enthusiasts gathered in Times Square for a consumer electronics product launch which we facilitated for a leading experiential marketing agency.  The company introduced its new, revolutionary, internet-ready digital camera.  Attendees were allowed to bring their old DSLR cameras and use them as technological currency in exchange for the new camera. The event required several permits from us including: street activity, business association, department of buildings, and sound amplification.

The location we secured was ideal to support both a large amount of attendees and attract passersby. There was never a dull moment for attendees waiting to experience the new technology, as the excitement of Times Square and overall buzz for the new product created a high energy atmosphere.

In addition to the permits, we also coordinated security which remained onsite throughout the duration of the event. Attendees were each given a wrist band once their cameras were approved by staff members. This allowed them to remain inside the barricade in the plaza until it was their turn to enter the tent. Despite the unexpected large turn-out (so many expensive cameras in one plaza!), we were able to keep effortless control over the crowd, due to our proactive planning and ability to quickly adapt as the event unfolded.

An onsite DJ kept the attendees, some who had been waiting in line since 10PM the night before, lively and aided in attracting passersby. This required an amplified sound permit, which we also obtained for the event.

At 12PM, the event kicked off with a countdown from the DJ and then four individuals from the line were led into the tent at a time.

Inside the camera exchange tent were additional products available for consumer testing and demonstration. Attendees beyond the first 250 people were given a $50 coupon to use towards any camera within the tent.

A group of celebrity look-alikes were also on hand within the experience for visitors to have their pictures taken with, similar to the famous 2014 Oscars selfie.

The event delivered on all major metrics with 300 cameras being ditched for new ones.  For more information about permitting Times Square events, please contact us today!

Permits by EventPermits: Sound Permit, Special Events Permit, DOB Permit, Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Locations: Times Square, NYC

Securing Venues and Permits for a Coffee Food Truck Tour with Multiple Locations Nationwide

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food truck permits in nyc

In the spring, we partnered with a nationwide experiential marketing agency to produce a successful multi-market food truck tour that stopped in five locations across the country for three days in each market. To assist our agency client, we coordinated venues for each stop and secured the necessary permits required in each city.

The food truck made the following stops:

  • March 18-20: Austin, TX on Congress & 7th Avenue
  • March 24-26: Atlanta GA at Atlantic Station in Midtown
  • March 31-April 2: Baltimore, MD on Pratt Street between Gay Street and Market Place
  • April 7-9: Boston, MA at City Hall Plaza
  • April 15-16: New York City, NY at Grand Central Terminal

The branded food truck represented a global mutual funds and financial services company. Cups of freshly brewed coffee were sold at each location for just 26 cents! The cost of the coffee was 1/5 the cost of a standard coffee, equivalent to the savings available from the company on mutual funds, which cost just 1/5 the industry standard. Company representatives were on site to further discuss financial services.

We secured activity permits or venue contracts for each city to allow the street and sidewalk activity. We secured health permits in Boston and New York City, and also coordinated a parking permit and security — provided by Marty Barnes Security — in NYC.

Capturing pedestrian traffic and morning commuters on their way to the office was essential for the success of this campaign. We scouted popular locations in each city where there was significant foot traffic and were also close to office complexes and buildings to attract those heading into work in the morning. Our familiarity with locations in each market and our strong relationships with municipalities and venues across the country allow us to efficiently and effectively coordinate logistics for all kinds of mobile marketing events.

Permits by EventPermits: Activity Permit, Health Permit, Parking Permit, Venue Coordination

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Austin, TX; Atlanta, GA; Baltimore, MD; Boston, MA; New York City, NY

Coordinating Multi-City Event Permits for Journelle’s Luxury Lingerie Road Trip

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east coast brand tour parking permits

Through the late summer and fall, EventPermits assisted Journelle — a luxury lingerie company based in Manhattan — to coordinate a road trip to promote their brand and designer products. Kicking off at the beginning of July in Sag Harbor, NY and wrapping at their home store in Manhattan on October 25, the tour traveled through major cities in the northeast. EventPermits secured parking permits and security for stops in Chicago, Washington DC/Georgetown and in the Meatpacking District in NYC.

For the tour, Journelle converted a vintage 1970 Land Yacht Airstream trailer into a mobile store with plush seating, a complimentary champagne bar in select locations, plus fit experts and style consultants, creating a unique take on the traditional pop-up store. Painted silver, the trailer was named The Grey Lady. In several cities, mannequins and additional merchandise were placed outside the trailer in the surrounding parking lot to further draw in pedestrians and passers-by.

We assisted Journelle by coordinating and securing all necessary parking permits in Chicago, DC and Georgetown, and NYC. In addition, we coordinated security provided by Marty Barnes Security for the NYC since it was a high-traffic event during Fashion Week and BeautyBar was onboard.

We coordinated parking at private facilities in Chicago and DC to ensure high visibility and we secured these locations due to their high rate of pedestrian foot traffic. In Chicago, The Grey Lady was settled between the best bars and restaurants, resulting in lots of traffic and interaction.

Our on-going relationships with authorities and offices in New York and other cities ensured we were able to create a successful multi-city event for Journelle, allowing them to focus on building The Grey Lady and their customer base. For more information about the cities we secure permits in, visit http://www.eventpermits.com/cities-sites-venues/.

 

Permits by EventPermits: Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by:  EventPermits

Security provided by: Marty Barnes Security

Promoted Brand: Journelle

Locations: Chicago, Washington DC/Georgetown, the Meatpacking District.

New York City Event Permits for the Tributo Ferrari Rally

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tributo ferrari

On August 24, 2013, EventPermits had the amazing opportunity to work with one of the most well-known luxury sports car brands for the Tributo Ferrari rally in New York City. We assisted with this event in many ways: our New York office coordinated navigation and parking of the Ferraris, staffed security for the event and overnight security for the vehicles, organized photography and videography, and secured the required permits for the event. The parking coordination included setting up legal curbside parking of the vehicles and acquiring the necessary parking permit. The other permits we secured included the Street Activity Permit, the Film Permit, and the Generator Permit.

The Tributo Ferrari rally was held to celebrate the season closer at the Bridgehampton Polo Club, as well as the gathering of these exceptional sports cars. The fleet of over 60 Ferrari owners and their vehicles made a tour beginning at the Ritz Carlton in Battery Park and ending at the Bridgehampton Polo Club on Long Island. In between, the fleet traveled through Grand Central Terminal, Times Square, 59th Street by Central Park South, and the Queensboro Bridge. Throughout the tour, our very own Tara Writt soared above the city in a helicopter, taking beautiful aerial shots of the cars as they made their way throughout the state. Additionally, we coordinated videography via snorkel lift at 21st Street and Queens Plaza South, elevated 135 feet in order to capture the cars as they came across the bridge from Manhattan to Queens.

This was an amazing event to be a part of. Seeing that many Ferraris at once really made an impression, and we are honored to have been involved!

NYC parking permits

Permits by P.R.omotion!/EventPermits: Street Activity Permit, Film Permit, Parking Permit, Generator Permit
Parking Coordinated by: EventPermits
Security Coordinated by: EventPermits
Security provided by: Marty Barnes Security
Photography by: EventPermits
Videography by: Dawn Howes
Promoted Brand: Ferrari
Locations: Ritz Carlton, Bridgehampton Polo Club, Grand Central Terminal, Times Square, 59th Street by Central Park South, and the Queensboro Bridge

Securing Special Event Permits for Bob Dylan’s Americanarama

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special event permits for bob dylan

In July, we had the amazing opportunity to work on Bob Dylan’s Americanarama festival, Dylan’s six-hour show that is currently touring the states and includes sets by other American folk-rock icons Wilco and My Morning Jacket, with additional performances by Bob Weir, the Richard Thompson Electric Trio, and Ryan Bingham.

The show took place at Park A Pier in Hoboken, New Jersey on Friday, July 23. The bands played through a variety of American genres: blues, folk rock, swing, rockabilly, and soul. Dylan performed many of his classics, including “Tangled Up in Blue,” “A Hard Rain’s Gonna Fall,” “I’m Sick of Love,” and “All Along the Watchtower.”

Dylan played an eclectic set, performing many of his classics in styles differing from originals, but the highlight of the night was when Dylan was joined onstage by Jeff Tweedy of Wilco and Jim James of My Morning Jacket for an awe-inspiring rendition of “The Weight,” a classic by Dylan’s former back-up group The Band, which found fame as an act independent of Dylan in the late 1960s.

new jersey stage permit

This was such an incredibly fun project. For the performance, we assisted The Bowery Presents, the agency handling the Americanarama tour, by working closely with city officials to secure the special event permits needed for this large event. For the event, we secured the Building Permit and the Stage Permit that were needed to use the stage and construct other structures for the event, the Generator Permit needed to power the event, the Fire Permit, and the Parking Permit.

This was an incredible event, and getting to work on once in a lifetime projects like this one is what makes our jobs so enjoyable.

Permits by PRomotion! / EventPermits: Building Permit, Fire Permit, Generator Permit, Stage Permit, Parking Permit
Stage: This Is It! Stageworks
Agency: The Bowery Presents
Venue: Pier A Park, Hoboken, New Jersey
Promoted Artist: Americanarama: Bob Dylan with Ryan Bingham, My Morning Jacket, and Wilco

EventPermits Sponsors the Glamour Gals Scholarship Awards

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new york event

On May 4, 2013, we were proud to act as the main sponsors for the Glamour Gals Scholarship Awards, which were held in honor of the charity’s outstanding volunteers, who were presented with scholarship awards in recognition of their hard work with the charity. The charity also presented the New York Yankees with the Inspiration Glammy in recognition of the organization’s work with Glamour Gals during H.O.P.E week. Meredith Marakovitz, a YES Network reporter, and Jason Latimer, Assistant Director of Media and Player Relations, accepted the award on behalf of the Yankees.

The Glamour Gals Foundation is a 501(c)(3) nonprofit that connects teenage volunteers with women in senior living homes to provide companionship and makeovers.

In addition to acting as the main sponsor for the New York event, EventPermits also assisted by coordinating the location, the New York permits needed, and security. EventPermits was able to arrange the venue due to our excellent working relationship with NASDAQ, who we have worked with on several occasions in the past. EventPermits also coordinated the necessary parking permit and security for the event.

This was a very successful event, and EventPermits was excited to have the opportunity to act as sponsors and assist with event planning. For more information about Glamour Gals and the charity’s mission, please visit www.glamourgals.org.

Permits by: PRomotion! / EventPermits: Parking Permit
Event Security by: All Saints Management
Sponsored Organization: Glamour Gals Foundation
Venue: NASDAQ MarketSite
Music: DJ Adam Radice
Flowers Arrangements: Botanical Design
Event Photography: Sunny Norton

EventPermits Assists Dry Fried Wing Company in Special Food Tasting Event

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word cloud black (300x170)

The Dried Fried Wing Company held a special media tasting on February 1 in Times Square to celebrate the growing popularity of the company, which is going national after taking San Francisco by storm. The increasingly popular wings are fried dry, so they’re super crispy outside while staying juicy on the inside. The kicker? The sweet garlic chili sauce that they are tossed in completes the package, making them irresistible.

This event brought the Dry Fried Wing Company to New York for the first time and was held inside the NASDAQ building, which EventPermits supplied the parking permit for. EventPermits also supported this food tasting event by providing security.

Venue: NASDAQ Building – Times Square NYC

Permits by: PRomotion! / EventPermits – Parking permit

Event Security by: Marty Barnes Productions Inc