Posts Tagged ‘nyc street event permits’

Permitting for Filming a Product Launch on NYC’s Iconic Bridges

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film-permitting-nyc2

On June 22-23, we facilitated permitting for filming a product launch with a major motorcycle company to premiere the new electric motorcycle model (the first of its kind). The project came to life on NYC’s most iconic thoroughfares, including the Brooklyn and Manhattan Bridges. Using our film permitting and logistics capabilities, we coordinated a 55-minute film shoot of the motorcycles traveling across the bridges, starting in Brooklyn and ending in Manhattan.

The bridges created inspiring and breathtaking catwalks for these revolutionary and quiet new motorcycle prototypes. B-roll of the picturesque city skyline combined with footage of the bikes, brought a carefree feeling to the viewer, and captured the true essence of the company’s culture of freedom and self-expression. The footage also incorporates close-ups of the motorcycles to provide customers a detailed and exclusive look at the new technology.

In addition to footage taken on the bridges, our film permitting and logistics team secured a helicopter and videographer to capture the journey across each bridge from a birds-eye view in HD quality. This provided a diversity of shots, enhancing to the already breathtaking imagery of NYC.

Additionally, our event permitting team secured the street permits to close the lanes around the company’s flagship dealership in lower Manhattan for a product launch reception and by-invitation-only test-drives of the new motorcycles.

This project was unique to us as there are very few companies that have the breadth and depth of experience to coordinate such an ambitious undertaking in America’s busiest city. The impact of the event will continue to live on every time someone views the content on the web.

Generating exclusive content is critical for brands to gain recognition in today’s modern digital age. We have the ability to facilitate the creation of strong and engaging content in major cities and iconic locations across the USA.

For more information about film or event permitting, please contact us today!

Permits by EventPermits: Film Permit, Street Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits 

Security: Marty Barnes

Locations: Manhattan Bridge, Brooklyn Bridge

Event Photo: © Ray Stubblebine/Harley-Davidson

We’ll Make You a Star: Permitting a Street Event to Promote the Tribeca Film Festival

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tribeca film festival events nyc

We recently secured parking permits for multiple locations of a mobile marketing street event that stopped in Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich area — home to the annual film festival.

The street-level marketing event promoted this year’s film festival with a branded trailer that featured a photo booth. Passersby were encouraged to climb on board and show off their most dramatic expressions, from the serious to the silly. As they exited, participants were given prints of their photos and had an opportunity to purchase advance tickets to the Tribeca Film Festival.

The EventPermits team worked to secure parking permits for each of the five locations and also coordinated logistics and planning. In addition, we contracted security personnel for each location, provided by Marty Barnes Security.

Parking permits are essential for mobile marketing vehicles and tours to allow vehicles to remain parked on city property and also ensures a safe parking space is available that can accommodate the large footprints of marketing vehicles and trailers. Adequate spacing is imperative for the safety of participants, passersby, brand ambassadors and other motorists.

In addition, we are able to secure prime locations for each stop on a mobile marketing tour in order to match the desired demographic, pedestrian traffic, and picturesque location requirements from your brand client. Our experience and the relationships we have developed with municipal offices in each city are a tremendous asset to fulfilling these three requirements.

EventPermits secured permits and scouted locations on these recent successful nationwide mobile marketing tours for major brands:

Contact EventPermits today to begin planning your next mobile marketing campaign. Our fully staffed offices across the country can help you scout and secure the perfect location and ensure you’re fully and correctly permitted to launch a successful activation.

Permits by EventPermits: Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich

Citi Bikes Power the Times Square Ball – Procuring Event Permits

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times square street event powers new year's eve ball

The Times Square Ball weighs 11,875 pounds and features 32,000 LED lights. It requires 50,000 watts of power for the entire NYE event — some of which was provided this year by active New Yorkers in Times Square. Six stationary Citi Bikes were posted on the corner of 7th Avenue and 42nd Street on December 28, 29 and 30 for passers-by to pedal. The bikes were hooked up to 75-watt hour dynamometer generators that collected the energy generating from pedaling which ultimately powered the Times Square Ball.

The bikes were also rigged with a small computer to track the watts that were generated by pedaling participants. Most people pedaled for one to five minutes, generating anywhere from one to five watts of power. The longer they pedaled, the more power was produced and saved for the New Year’s Eve ball drop. Power generated from the bikes was stored in 12-volt batteries.

Citi Bike is a bike sharing system operated by NYC Bike Share and sponsored by Citi Bank. Bikes are available all day, every day. They are locked into a network of stations around the city; they can be rented from and returned to any station in the system. The power bikes used in this event were stationary versions and were models refurbished after Hurricane Sandy.

For this event, we secured the activity permit and contracted security services from Marty Barnes Security. Citi Bank teamed up with Times Square Alliance, Countdown Entertainment and agency Pierce Promotions to highlight the sustainability and green initiatives in NYC.

The bikes were available to be pedaled and collect power on December 28 and 29 from 10 a.m. to 10 p.m. and again on December 30 from 10 a.m. to 8 p.m. Participants were given a free day pass to use a Citi Bike in the future.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Promoted Brand: Citi Bank

Location: Times Square

Photo credit: © Charles Sykes/Invision for Citi