Posts Tagged ‘nasdaq’

Building Sandcastles in the Big Apple: IPO Launch for a Crafts Giant

Posted on:

ipo launch event in times square

On June 27th, 2014 a major arts and crafts retail chain hosted an event in NYC to celebrate their return to Initial Public Offerings (IPOs) on NASDAQ. The IPO launch event took place on the newly refurbished Broadway Plaza in Times Square, between 43rd and 44th streets diagonally across from the NASDAQ digital sign. Our team coordinated all production elements, including obtaining the permits and security required to run the event. The company’s CEO arrived at NASDAQ to witness the 9:30 a.m. opening bell ceremony, which kicked off the event.

The client’s goal was to recreate a playful outdoor summer atmosphere for crafting. They accomplished this by installing a 30′ x 20′ piece of astroturf onto the footprint, which featured several craft tables, white and red beach umbrellas, and a photo booth.

Passersby had two exciting craft options to choose from: decorating felt mustaches for their photo booth moment, or creating sculptures with a unique kinetic sand sold by the company. Kinetic sand looks like wet beach sand, but only sticks to itself, so there’s no mess. This not only pleased the kids, but their parents as well! Needless to say, the event may not have left a mess in Times Square, but it certainly left a lasting impression on its attendees.

Part of our production coordination also included staffing 32 brand ambassadors and life-sized brand characters in costume, in addition to two security guards. The brand ambassadors and security were on-site until the end of the event, which was marked by the 4 p.m. NASDAQ closing bell.

Special events in Times Square and the surrounding area are an excellent way to kick off an IPO. In May, we supported the IPO of a take-and-bake pizza company by securing permits, a location and security for the event.

If your client is planning an event to commemorate an Initial Public Offering, please contact us today.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Location: Times Square, NYC

EventPermits Assists Dry Fried Wing Company in Special Food Tasting Event

Posted on:

word cloud black (300x170)

The Dried Fried Wing Company held a special media tasting on February 1 in Times Square to celebrate the growing popularity of the company, which is going national after taking San Francisco by storm. The increasingly popular wings are fried dry, so they’re super crispy outside while staying juicy on the inside. The kicker? The sweet garlic chili sauce that they are tossed in completes the package, making them irresistible.

This event brought the Dry Fried Wing Company to New York for the first time and was held inside the NASDAQ building, which EventPermits supplied the parking permit for. EventPermits also supported this food tasting event by providing security.

Venue: NASDAQ Building – Times Square NYC

Permits by: PRomotion! / EventPermits – Parking permit

Event Security by: Marty Barnes Productions Inc