Posts Tagged ‘mobile marketing vehicle’

We’ll Make You a Star: Permitting a Street Event to Promote the Tribeca Film Festival

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tribeca film festival events nyc

We recently secured parking permits for multiple locations of a mobile marketing street event that stopped in Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich area — home to the annual film festival.

The street-level marketing event promoted this year’s film festival with a branded trailer that featured a photo booth. Passersby were encouraged to climb on board and show off their most dramatic expressions, from the serious to the silly. As they exited, participants were given prints of their photos and had an opportunity to purchase advance tickets to the Tribeca Film Festival.

The EventPermits team worked to secure parking permits for each of the five locations and also coordinated logistics and planning. In addition, we contracted security personnel for each location, provided by Marty Barnes Security.

Parking permits are essential for mobile marketing vehicles and tours to allow vehicles to remain parked on city property and also ensures a safe parking space is available that can accommodate the large footprints of marketing vehicles and trailers. Adequate spacing is imperative for the safety of participants, passersby, brand ambassadors and other motorists.

In addition, we are able to secure prime locations for each stop on a mobile marketing tour in order to match the desired demographic, pedestrian traffic, and picturesque location requirements from your brand client. Our experience and the relationships we have developed with municipal offices in each city are a tremendous asset to fulfilling these three requirements.

EventPermits secured permits and scouted locations on these recent successful nationwide mobile marketing tours for major brands:

Contact EventPermits today to begin planning your next mobile marketing campaign. Our fully staffed offices across the country can help you scout and secure the perfect location and ensure you’re fully and correctly permitted to launch a successful activation.

Permits by EventPermits: Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich

Securing Venues and Permits for a Coffee Food Truck Tour with Multiple Locations Nationwide

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food truck permits in nyc

In the spring, we partnered with a nationwide experiential marketing agency to produce a successful multi-market food truck tour that stopped in five locations across the country for three days in each market. To assist our agency client, we coordinated venues for each stop and secured the necessary permits required in each city.

The food truck made the following stops:

  • March 18-20: Austin, TX on Congress & 7th Avenue
  • March 24-26: Atlanta GA at Atlantic Station in Midtown
  • March 31-April 2: Baltimore, MD on Pratt Street between Gay Street and Market Place
  • April 7-9: Boston, MA at City Hall Plaza
  • April 15-16: New York City, NY at Grand Central Terminal

The branded food truck represented a global mutual funds and financial services company. Cups of freshly brewed coffee were sold at each location for just 26 cents! The cost of the coffee was 1/5 the cost of a standard coffee, equivalent to the savings available from the company on mutual funds, which cost just 1/5 the industry standard. Company representatives were on site to further discuss financial services.

We secured activity permits or venue contracts for each city to allow the street and sidewalk activity. We secured health permits in Boston and New York City, and also coordinated a parking permit and security — provided by Marty Barnes Security — in NYC.

Capturing pedestrian traffic and morning commuters on their way to the office was essential for the success of this campaign. We scouted popular locations in each city where there was significant foot traffic and were also close to office complexes and buildings to attract those heading into work in the morning. Our familiarity with locations in each market and our strong relationships with municipalities and venues across the country allow us to efficiently and effectively coordinate logistics for all kinds of mobile marketing events.

Permits by EventPermits: Activity Permit, Health Permit, Parking Permit, Venue Coordination

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Austin, TX; Atlanta, GA; Baltimore, MD; Boston, MA; New York City, NY

Mobile Marketing Permits – L.L. Bean’s Bootmobile Debut in NYC

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ll-bean-bootmobile-01On Wednesday, January 18th, L.L. Bean commemorated its 100th anniversary at the NASDAQ MarketSite in Times Square in New York City. Debuting its mobile marketing vehicle (MMV), L.L. Bean celebrated by launching its tour of the 13’ tall x 20’ long Bootmobile with media and consumers alike, a road-ready replica of the famous boot that got them started – the Bean Boot. The Bootmobile will be traveling across the county, stopping at stores and National Parks to raise awareness for L.L. Bean’s charity organization Million Moment Mission which helps the National Park Foundation and Friends of Acadia to protect and preserve parks.

EventPermits obtained the necessary permits and approvals from New York City for the newest MMV, the Bootmobile and it was permitted to park at the corners of Broadway and West 43rd Street. EventPermits assisted Weber Shandwick with venue procurement where they hosted a Press Conference for Media inside of the NASDAQ Drum. Pedestrians snapped pictures for social media outlets and talked with members of the L.L. Bean team about their cause. Passersby were also given coupons & discounts that could be used online as well as hand warmers to help fight off the wind and cold.

Permits: Activity Permit by EventPermits
Security: D. Sterling Security
Media Agency: Weber Shandwick
Venue: NASDAQ & Broadway between 43rd & 42nd Street
Promoted Brand: L.L. Bean