Posts Tagged ‘health permit nyc’

Securing Venues and Permits for a Coffee Food Truck Tour with Multiple Locations Nationwide

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food truck permits in nyc

In the spring, we partnered with a nationwide experiential marketing agency to produce a successful multi-market food truck tour that stopped in five locations across the country for three days in each market. To assist our agency client, we coordinated venues for each stop and secured the necessary permits required in each city.

The food truck made the following stops:

  • March 18-20: Austin, TX on Congress & 7th Avenue
  • March 24-26: Atlanta GA at Atlantic Station in Midtown
  • March 31-April 2: Baltimore, MD on Pratt Street between Gay Street and Market Place
  • April 7-9: Boston, MA at City Hall Plaza
  • April 15-16: New York City, NY at Grand Central Terminal

The branded food truck represented a global mutual funds and financial services company. Cups of freshly brewed coffee were sold at each location for just 26 cents! The cost of the coffee was 1/5 the cost of a standard coffee, equivalent to the savings available from the company on mutual funds, which cost just 1/5 the industry standard. Company representatives were on site to further discuss financial services.

We secured activity permits or venue contracts for each city to allow the street and sidewalk activity. We secured health permits in Boston and New York City, and also coordinated a parking permit and security — provided by Marty Barnes Security — in NYC.

Capturing pedestrian traffic and morning commuters on their way to the office was essential for the success of this campaign. We scouted popular locations in each city where there was significant foot traffic and were also close to office complexes and buildings to attract those heading into work in the morning. Our familiarity with locations in each market and our strong relationships with municipalities and venues across the country allow us to efficiently and effectively coordinate logistics for all kinds of mobile marketing events.

Permits by EventPermits: Activity Permit, Health Permit, Parking Permit, Venue Coordination

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Austin, TX; Atlanta, GA; Baltimore, MD; Boston, MA; New York City, NY

EventPermits and Hostess Present the Twinkies Branding Tour

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Twinkies new york branding event

We have been working on a very exciting branding campaign for Hostess this month to celebrate the return of Twinkies to stores! To assist Hostess with this exciting event, we have developed a food truck tour, bringing samples of the new Twinkies to major U.S. cities. So far, we have held events at two locations in New York City, including one in Penn Station, and in Tribune Plaza in Chicago. Later this month, we will be bringing the tour to Los Angeles, and the campaign has been so successful that Hostess has recently decided to extend the tour to include even more locations and dates!

The Twinkies relaunching campaign marks a big moment in the Hostess history, as they work to rebrand their company and reintroduce Twinkies and the rest of their snacks back into stores nationwide. The branding campaign features a food truck that brings the iconic American snacks to the streets of each city, as well as a meet and greet with the Twinkies mascot, Twinkie the Kid. Additionally, passersby and participants in the festivities can also receive a Twinkies t-shirt.

EventPermits has assisted with the Twinkies branding campaign by working with the city governments to secure the health permit needed to hand out samples and to secure the activity permit for the 22-foot step van. Additionally, EventPermits coordinated brand ambassadors as well as security for the event, which was provided by Marty Barnes Security.

We are very happy to be able to work with Twinkies on this event. Every stop on the tour has garnered a lot of attention, which tells us just how happy people are about the return of Twinkies! The tour has received nationwide attention, and we are very excited to continue working on it! Keep an eye on our Facebook page to see where we will be next!

Permits by PRomotion! / EventPermits: Health Permit, Activity Permit

Event Security by: Marty Barnes Security

Sponsored Company: Hostess

Cities: New York City, Chicago, Los Angeles

Brand Ambassador Coordination: PRomotion! / EventPermits 

Mars® “Random Acts of Chocolate” Campaign on Military Island with Michael Maloney

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During this past summer, on September 6th, 2011, celebrity Michael Maloney from Extreme Makeover: Home Edition helped launch a day of kindness for thousands of New Yorkers and tourists alike. The shared goal was to launch a Mars® branded day, “Random Acts of Chocolate,” by distributing 50,000 of the company’s full-sized, famous brand bars and candies such as M&M’s®, Snickers®, 3 Musketeers®, Milky Way® and Twix®.

Even before the program started, Michael Maloney and a Mars® VIP spokesperson were in a greenroom conducting interviews for this launch with various media outlets both national and local. In addition to the interviews, EventPermits assisted WS and Mars® with targeted, localized outreach. Random Acts of Chocolate was included in the Times Square Event Calendar, Times Square/midtown neighborhood e-mail blast, TimesSquareNYC Facebook page and Twitter feed which combined has a following of nearly 375,000 people. This included banner ads, live social mentions and links for the program.

Businesses and residents in Manhattan who tweeted #RandomActsofChocolate received chocolate bars for themselves and their friends. We were able to create a “mission control” hub where staffers who were stationed at the helm of the command center monitored the social feeds on twitter and dispatched the bikers out to different locations around NYC. Through fameagency we were able to provide 30 models and of those 25 were posing as bike messengers complete with helmet cams and their own bicycles. This Is It! Stageworks delivered their SL100 mobile stage onto Military Island decked out in full Mars® branding, laptops and flat screen televisions. Our collective team coordinated hundreds of deliveries and sampling throughout the day and before we knew it, Michael Maloney was on the stage distributing chocolates to the crowd himself!

EventPermits acquired Military Island, as well as additional New York City permits such as: health permits, parking for the satellite/uplink vehicle and finally the refrigeration truck, to keep the chocolate melting in your mouth, instead of your hand.

Permits: Street Activity Permit, Generator Permit, Health Permit and Parking Permit by EventPermits
Security: D. Sterling Security
Stage: This Is It! Stageworks
Graphics: This Is It! Stageworks
Event Staffing: fameagency
Agency: Weber Shandwick
Promoted Brand: Mars, Incorporated and its Affiliates