Posts Tagged ‘food trucks nyc’

Securing New York Event Permits for Martinson Coffee Food Truck Tour

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martinson coffee food truck nyc

EventPermits recently assisted Martinson Coffee with the company’s food truck sampling tour, which ran from September 19 through October 10. The food truck tour was held in promotion of Martinson’s K-cup coffee, and made stops at several locations in New York, New Jersey, and Connecticut, including Madison Square Garden, the Jersey City Port Authority Terminal, the site of the World Trade Center, Union Square, the Hoboken PATH Station, South Street Seaport, and Stamford.

For this event, we assisted by providing coordination and logistics services, coordinating security provided by Marty Barnes Security, and acquiring all of the necessary New York event permits, as well as those needed in the New Jersey and Connecticut locations. We worked with all of the necessary offices in order to procure the parking permits for the food truck and the health permits, which were needed in order to legally distribute the samples of Martinson K-cup coffee to passersby in each location.

Each of these events was scheduled to take place at a location with a high rate of pedestrian foot traffic during the times of the day when people would be commuting to work. This resulted in a very successful event with a lot of interaction. Plus, when your event smells like fresh coffee and you offer free samples to commuters, people tend to flock to it. Who would pass up a free cup of coffee?

Because of our strong, ongoing relationships with all of the necessary authorities in the New York and New Jersey areas, we were able to ensure that these events ran smoothly, legally, and according to schedule. For more information about New York event permits, visit

Permits by P.R.omotion!/EventPermits: Parking Permit, Health Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security provided by: Marty Barnes Security

Promoted Brand: Martinson Coffee

Locations: Madison Square Garden, the Jersey City Port Authority Terminal, the site of the World Trade Center, Union Square, the Hoboken PATH Station, Seaport, and Stamford.

Going to the Dogs: Rachael Ray Promotes New Dog Food Line with Food Truck Sampling

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Best-selling author, chef, daytime talk show host and pet lover Rachael Ray launched a food truck for dogs called the “Woof Wagon” to promote her recently launched line of high-end natural wet food for dogs called Rachael Ray Nutrish® Naturally Delish™ and raise awareness of animal shelters and welfare organizations. Ray’s Nutrish brand partnered with Best Friends Animal Society, who had puppies available for adoption at each stop. EventPermits supported Ray’s cause and campaign by securing parking permits for both the Best Friends adoption truck and the Woof Wagon, as well as gathering all necessary permits for Ray’s “Pup-up” food truck stops across the city.

For three days beginning on October 18, Ray’s Nutrish Woof Wagon rolled through New York City handing out dog food samples. The food truck stopped in Columbus Circle and Union Square while tweeting up-to-the-minute whereabouts using the twitter handle @Nutrish. Pooches were served delicious flavors from Ray’s Nutrish line including Chicken Muttballs and Pasta, Hearty Beef Stew and Chicken Paw Pie. Real meat is the top ingredient in many of Nutrish’s flavors, and Ray told the New York Times, “Nutrish is made to human standards. I’ve tried the kibble myself.” (LINK: NY Times) The food truck served dogs their choice on a dish and sent them home with additional samples plus bottles of Pup Water.

EventPermits supported Ray’s cause, working with The Door Public Relations to secure sampling, health and street activity permits to ensure the Woof Wagon could park and serve dogs and leave them with happy tails wagging.

Permits by: PRomotion! / EventPermitsSampling Permit, Health Permit, Street Activity permit, Parking Permit

Staffing and Brand Ambassadors by: Fameagency

Event Production by: This Is It! Stageworks

Food Truck supplied by: PRomotion!

Event Security by: D Sterling

Event Logistics by: PRomotion! / EventPermits