Archive for the ‘Press Releases’ Category

Special Event Permitting Agency EventPermits Recently Coordinated Activation Elements for Belgium National Day Celebration in NYC’s Financial District

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EventPermits recently performed location scouting, secured a site licensing agreement and sound permits elements for a unique celebration dinner event on July 21 in the Financial District in Manhattan, NYC.

(New York, New York) NYC special event permitting agency EventPermits recently facilitated elements for a unique celebration to commemorate Belgium National Day, hosted by a leading Belgian beer brand on July 21, 2014. EventPermits oversaw the entire event process which included securing the location on Stone Street in Manhattan’s Financial District, coordinating the site agreement and licensing for use, and obtaining a sound permit to allow a performance by a live band.

Stone Street is Manhattan’s first paved street and is a historical site that required special considerations. EventPermits’ long-standing relationships with managing parties on Stone Street allowed the agency to capture the client’s vision while ensuring the historic cobblestone was protected and residential area regulations were observed.

Stone Street and Mill Lane were transformed into a Belgian beer garden with firefly street lights, a long wood table and seating for 80 under beer chalice chandeliers. Bloggers and social media experts were invited to this unique event that commemorated Belgian National Day when Leopold of Saxe-Cobourg became the first king of Belgium in 1831. The evening included a catered dinner, beer and Jazz music.

EventPermits also obtained special event security with staff onsite throughout the evening to oversee a safe production and breakdown of the event.

“This unique event required our knowledge of the area, historical site requirements and our developed relationships with managing parties on Stone Street to coordinate a successful activation,” said Stella Fitzpatrick, owner of EventPermits. “We oversaw the entire process, from scouting the final location and coordinating a site licensing agreement to securing permits and ensuring the historic cobblestone was protected without sacrificing our client’s vision.”

About EventPermits:
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Street to Screen™ Digital Engagement Platform Supports French D-Day Remembrance Event in Times Square

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FOR IMMEDIATE RELEASE

EventPermits recently secured the necessary permits for an interactive event in Times Square commemorating the 70th anniversary of D-Day. The event used EventPermits’ proprietary Street to Screen™ technology to display photographs of event participants on the FOX Screen in Times Square.

(New York, New York) On June 6, Times Square event permitting agency EventPermits supported an event staged for a 24/7 news channel based in France that utilized EventPermits’ Street to Screen™ technology, driving photographs taken at street level on an iPad using an app created specifically for this event to be instantly displayed on the giant digital out-of-home FOX screen in Times Square. The event required a sampling permit and security, which EventPermits secured and coordinated.

The event served as a commemoration of D-Day, the World War II invasion of Normandy, France by Allied troops on June 6, 1944. Brand ambassadors were on location and handed out tee shirts, American flags and French flags to the public. Visitors were encouraged to take a picture and write a tribute message that gave thanks for the efforts in liberating France during the war. These images were simultaneously broadcast on a large screen in Times Square owned by FOX and emailed to each participant using EventPermits’ Street to Screen™ platform.

The relay of images from the iPad to the screen required use of EventPermits’ Street-to-Screen™ platform. This proprietary offering allows brands to send live video, images or other digital content to more than 20 eligible HD LED screens in Times Square. This platform can be activated anywhere in the United States with content pushed to a specific digital endpoint.

“Our Street-to-Screen™ platform is revolutionary technology that maximizes brand impact by personalizing digital content with live, real-time display,” said Stella Fitzpatrick, owner of EventPermits. “The global community gathered in many different ways to remember D-Day on the 70th anniversary of the invasion of the beaches of Normandy. The event brought that remembrance to Times Square and allowed people an opportunity to give thanks, share a message and broadcast that on the big screen.”

About EventPermits: 
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

NYC Permitting Agency Supports Initial Public Offering Event for Take-and-Bake Pizza Company

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FOR IMMEDIATE RELEASE

EventPermits recently coordinated logistics and secured multiple permits and security guards for a street-level marketing event in Times Square celebrating the IPO of a take-and-bake pizza restaurant chain.

(New York, New York) EventPermits, a nationwide special event permitting agency, recently worked to secure multiple permits and coordinate logistics and on-site security for a street activity marketing activation. The event celebrated the Initial Public Offering (IPO) of a take-and-bake pizza restaurant chain on Friday, May 2, 2014.

The event followed the ceremonial ringing of the bell to open the market and was held right outside of the NASDAQ MarketSite on the corner of 43rd Street and Broadway in Times Square. The set-up included media risers, three pop-up tents, and audio equipment powered by a small generator. A custom 8-foot by 12-foot scenic flat resembling a place setting on a dining table was the main attraction of the event. The sign featured a pledge to “Make Dinner Time” and passersby were encouraged to take the pledge and sign their name on the wall.

EventPermits secured an activity permit to secure the curb lane location and authorize use of the sidewalk. Additional permits for the amplified sound and generator were also obtained. EventPermits also worked with Marty Barnes Security to provide guards for the load-in, set-up and duration of the event.

“This event required a lot of coordinating. The many parts of the event worked together to create a celebratory moment that engaged the public, which is why securing permits and the proper street location was essential,” said Stella Fitzpatrick, owner of EventPermits. “Many agencies may not realize that a single activity permit will not include nor authorize the multiple working elements of event activations. Our knowledge of what is required in New York City allowed us to assist in the successful launch of this fun and celebratory event in Times Square.”

About EventPermits: 
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Event Marketing Agency Recently Coordinated Venues and Secured Permits for Multi-City Food Truck Mobile Marketing Tour

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FOR IMMEDIATE RELEASE

EventPermits worked with a nationwide experiential marketing team to coordinate venues at multiple locations for a mobile marketing tour featuring a coffee food truck. EventPermits secured necessary permits for each city and coordinated security services.

 (New York, New York) EventPermits, a nationwide event permitting agency, recently scouted and coordinated venues in five locations for each stop on a mobile marketing tour that featured a food truck selling coffee. In addition, EventPermits secured all necessary permits for each city and location.

The event featured a mobile café selling coffee for just $0.26 and offering information about financial services provided by the world’s largest mutual fund company. The cost of the cup of coffee was equivalent to 1/5 the cost of a leading competitor’s cup. This savings paralleled the cost of mutual funds offered by the investment company, which is 1/5 the industry average.

The food truck stopped at the following locations: 

  •     Austin, TX: Congress & 7th Avenue
  •     Atlanta, GA: Atlantic Station in Midtown
  •     Baltimore, MD: Pratt Street between Gay Street and Market Place
  •     Boston, MA: City Hall Plaza
  •     New York City, NY: Grand Central Terminal

EventPermits worked to coordinate and secure these locations to maximize pedestrian traffic, and secured activity permits or venue contracts in all cities. In addition, EventPermis secured health permits in New York City and Boston, and also coordinated a parking permit and security, provided by Marty Barnes Security, in NYC.

“Mobile marketing tours are an effective way to showcase your brand because they attract pedestrians while stopped at each location and the branded vehicles also engage people while traveling between destinations,” said Stella Fitzpatrick, owner of EventPermits. “This tour enticed morning commuters with inexpensive fresh, hot coffee which easily and interestingly segued into an introduction to the company’s financial services.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Event Permitting Agency Secures NYC Activity Permit for Successful Sidewalk Installation Promoting Series Premiere of Popular Television Drama

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FOR IMMEDIATE RELEASE

EventPermits recently secured necessary permits for the installation of a large sidewalk display near Penn Station and Madison Square Garden in Manhattan.

(New York, New York) EventPermits, a B2B marketing support services agency specializing in securing New York City permits for events, recently completed a successful street marketing event on behalf of a multi-channel lifestyle marketing agency client. EventPermits secured the required activity permits and coordinated 24-hour security for the display which counted down the final three days before the seventh season premiere of a popular cable television network period drama.

The installation was 10-feet tall and was placed on the sidewalk for three days, from April 10 through the premiere date, April 13. It featured a retro-style, silver rimmed highball glass complete with straw and faux ice cubes perched atop a stand that displayed information about the upcoming premiere. The highball was filled with a liquid reminiscent of scotch — the show’s lead male character’s drink of choice. The liquid slowly dissipated, acting like an hourglass counting down to the premiere.

In addition to securing the necessary permits for the installation, EventPermits coordinated logistics and security, which was provided around the clock by Marty Barnes Security to protect the installation from disturbance or damage by passersby.

“Often, people assume that only events that directly interact with the public or have brand ambassadors on site require permits. This display still required proper permitting in order to be placed on city property,” said Stella Fitzpatrick, owner of EventPermits. “Our skilled team understands the complicated ins and outs of permitting and we have built strong relationships with city officials in order to alleviate the stress and confusion caused by obtaining permits.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visithttp://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Event Permitting Agency Arranges Parking Permits and Security for Multiple Locations of Recent NYC Street Event

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FOR IMMEDIATE RELEASE

EventPermits recently secured parking permits and contracted security for a street event promoting the Tribeca Film Festival. The event took place at multiple locations across NYC from April 8-12, 2014.

(New York, New York) NYC special event permitting agency EventPermits recently secured parking permits in multiple locations for a street event and mobile marketing tour promoting the annual Tribeca Film Festival. The event took place at five different locations across Manhattan from April 8 through April 12, 2014.

The event featured a mobile marketing vehicle that parked in each location and featured an on-board photo booth. Visitors were encouraged to make their best dramatic expressions and received printed copies of their photos upon exiting the vehicle. The mobile photo booth stopped in Union Square Park, Washington Park, the Meatpacking district, near Madison Square Park, and in the Tribeca/Greenwich area, which is home to the annual film festival.

In addition to securing the parking permits for each day and location, EventPermits also contracted and coordinated security with Marty Barnes Security for each stop on the marketing tour.

“Parking permits are essential to executing a flawless activation, especially for an event like this one that travels to and stops at multiple locations,” said Stella Fitzpatrick, owner of EventPermits. “This particular event had a vehicle with a large footprint that needed to be completely stationary so people could comfortably board and participate. Securing permits well in advance of the actual event ensures that there will be enough space available for people to safely enter and exit and the vehicle doesn’t obstruct traffic. Without these permits, street events can quickly be shut down.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Event Permitting Agency Secures New York City Activity Permit for Major Athletic Apparel Brand Activation in New York’s Union Square Park

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FOR IMMEDIATE RELEASE

EventPermits secured a special activity permit for a sidewalk brand display set up in Union Square Park, in New York City, for a leading, high-end sports apparel brand.

(NEW YORK, NY) On March 5, EventPermits supported the successful activation of a small one-day only street event in Union Square. A small pop-up display representing a world-renowned sports apparel brand was positioned on the west side of Broadway between 17th and 18th street and was supported by roaming brand ambassadors. To produce the successful event, EventPermits worked with their client, a global marketing agency, and secured the necessary activity permits that allowed the event to take place.

An activity permit covers a vast range of different types of street events, including street activities that promote, advertise or introduce a product, brand, company or commercial entity to the public. For this specific activation, only an activity permit was required. The event featured a 5-foot by 5-foot product display set up on the sidewalk that featured the brand’s logo, an assortment of water bottles and a men’s athletic top. Brand ambassadors outfitted in athletic apparel items featuring the brand’s logo were stationed along the sidewalk to engage passersby.

“This activation had a smaller footprint, but was by no means insignificant or less engaging,” said Stella Fitzpatrick, Owner of EventPermits, a Woman-Owned Business (WBE) in New York City. “Securing the proper permits in advance of the event activation is essential to our running a successful event on behalf of our agency client. This event required an activity permit to allow its placement on the sidewalk. Though it only required the one permit, without it the event could easily have been shut down. We work closely with multiple city agencies in order to make sure all aspects of the event are properly permitted.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.