Archive for the ‘Times Square Permit’ Category

Ditch the DSLR: Permitting a Product Launch in Times Square

Posted on:

permitting product launch in times square

On June 4th, photography enthusiasts gathered in Times Square for a consumer electronics product launch which we facilitated for a leading experiential marketing agency.  The company introduced its new, revolutionary, internet-ready digital camera.  Attendees were allowed to bring their old DSLR cameras and use them as technological currency in exchange for the new camera. The event required several permits from us including: street activity, business association, department of buildings, and sound amplification.

The location we secured was ideal to support both a large amount of attendees and attract passersby. There was never a dull moment for attendees waiting to experience the new technology, as the excitement of Times Square and overall buzz for the new product created a high energy atmosphere.

In addition to the permits, we also coordinated security which remained onsite throughout the duration of the event. Attendees were each given a wrist band once their cameras were approved by staff members. This allowed them to remain inside the barricade in the plaza until it was their turn to enter the tent. Despite the unexpected large turn-out (so many expensive cameras in one plaza!), we were able to keep effortless control over the crowd, due to our proactive planning and ability to quickly adapt as the event unfolded.

An onsite DJ kept the attendees, some who had been waiting in line since 10PM the night before, lively and aided in attracting passersby. This required an amplified sound permit, which we also obtained for the event.

At 12PM, the event kicked off with a countdown from the DJ and then four individuals from the line were led into the tent at a time.

Inside the camera exchange tent were additional products available for consumer testing and demonstration. Attendees beyond the first 250 people were given a $50 coupon to use towards any camera within the tent.

A group of celebrity look-alikes were also on hand within the experience for visitors to have their pictures taken with, similar to the famous 2014 Oscars selfie.

The event delivered on all major metrics with 300 cameras being ditched for new ones.  For more information about permitting Times Square events, please contact us today!

Permits by EventPermits: Sound Permit, Special Events Permit, DOB Permit, Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Locations: Times Square, NYC

Citi Bikes Power the Times Square Ball – Procuring Event Permits

Posted on:

times square street event powers new year's eve ball

The Times Square Ball weighs 11,875 pounds and features 32,000 LED lights. It requires 50,000 watts of power for the entire NYE event — some of which was provided this year by active New Yorkers in Times Square. Six stationary Citi Bikes were posted on the corner of 7th Avenue and 42nd Street on December 28, 29 and 30 for passers-by to pedal. The bikes were hooked up to 75-watt hour dynamometer generators that collected the energy generating from pedaling which ultimately powered the Times Square Ball.

The bikes were also rigged with a small computer to track the watts that were generated by pedaling participants. Most people pedaled for one to five minutes, generating anywhere from one to five watts of power. The longer they pedaled, the more power was produced and saved for the New Year’s Eve ball drop. Power generated from the bikes was stored in 12-volt batteries.

Citi Bike is a bike sharing system operated by NYC Bike Share and sponsored by Citi Bank. Bikes are available all day, every day. They are locked into a network of stations around the city; they can be rented from and returned to any station in the system. The power bikes used in this event were stationary versions and were models refurbished after Hurricane Sandy.

For this event, we secured the activity permit and contracted security services from Marty Barnes Security. Citi Bank teamed up with Times Square Alliance, Countdown Entertainment and agency Pierce Promotions to highlight the sustainability and green initiatives in NYC.

The bikes were available to be pedaled and collect power on December 28 and 29 from 10 a.m. to 10 p.m. and again on December 30 from 10 a.m. to 8 p.m. Participants were given a free day pass to use a Citi Bike in the future.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Promoted Brand: Citi Bank

Location: Times Square

Photo credit: © Charles Sykes/Invision for Citi

EventPermits Assists Dry Fried Wing Company in Special Food Tasting Event

Posted on:

word cloud black (300x170)

The Dried Fried Wing Company held a special media tasting on February 1 in Times Square to celebrate the growing popularity of the company, which is going national after taking San Francisco by storm. The increasingly popular wings are fried dry, so they’re super crispy outside while staying juicy on the inside. The kicker? The sweet garlic chili sauce that they are tossed in completes the package, making them irresistible.

This event brought the Dry Fried Wing Company to New York for the first time and was held inside the NASDAQ building, which EventPermits supplied the parking permit for. EventPermits also supported this food tasting event by providing security.

Venue: NASDAQ Building – Times Square NYC

Permits by: PRomotion! / EventPermits – Parking permit

Event Security by: Marty Barnes Productions Inc