Archive for the ‘Food Truck Permit’ Category

Securing Venues and Permits for a Coffee Food Truck Tour with Multiple Locations Nationwide

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food truck permits in nyc

In the spring, we partnered with a nationwide experiential marketing agency to produce a successful multi-market food truck tour that stopped in five locations across the country for three days in each market. To assist our agency client, we coordinated venues for each stop and secured the necessary permits required in each city.

The food truck made the following stops:

  • March 18-20: Austin, TX on Congress & 7th Avenue
  • March 24-26: Atlanta GA at Atlantic Station in Midtown
  • March 31-April 2: Baltimore, MD on Pratt Street between Gay Street and Market Place
  • April 7-9: Boston, MA at City Hall Plaza
  • April 15-16: New York City, NY at Grand Central Terminal

The branded food truck represented a global mutual funds and financial services company. Cups of freshly brewed coffee were sold at each location for just 26 cents! The cost of the coffee was 1/5 the cost of a standard coffee, equivalent to the savings available from the company on mutual funds, which cost just 1/5 the industry standard. Company representatives were on site to further discuss financial services.

We secured activity permits or venue contracts for each city to allow the street and sidewalk activity. We secured health permits in Boston and New York City, and also coordinated a parking permit and security — provided by Marty Barnes Security — in NYC.

Capturing pedestrian traffic and morning commuters on their way to the office was essential for the success of this campaign. We scouted popular locations in each city where there was significant foot traffic and were also close to office complexes and buildings to attract those heading into work in the morning. Our familiarity with locations in each market and our strong relationships with municipalities and venues across the country allow us to efficiently and effectively coordinate logistics for all kinds of mobile marketing events.

Permits by EventPermits: Activity Permit, Health Permit, Parking Permit, Venue Coordination

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Austin, TX; Atlanta, GA; Baltimore, MD; Boston, MA; New York City, NY

Securing New York Event Permits for Martinson Coffee Food Truck Tour

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martinson coffee food truck nyc

EventPermits recently assisted Martinson Coffee with the company’s food truck sampling tour, which ran from September 19 through October 10. The food truck tour was held in promotion of Martinson’s K-cup coffee, and made stops at several locations in New York, New Jersey, and Connecticut, including Madison Square Garden, the Jersey City Port Authority Terminal, the site of the World Trade Center, Union Square, the Hoboken PATH Station, South Street Seaport, and Stamford.

For this event, we assisted by providing coordination and logistics services, coordinating security provided by Marty Barnes Security, and acquiring all of the necessary New York event permits, as well as those needed in the New Jersey and Connecticut locations. We worked with all of the necessary offices in order to procure the parking permits for the food truck and the health permits, which were needed in order to legally distribute the samples of Martinson K-cup coffee to passersby in each location.

Each of these events was scheduled to take place at a location with a high rate of pedestrian foot traffic during the times of the day when people would be commuting to work. This resulted in a very successful event with a lot of interaction. Plus, when your event smells like fresh coffee and you offer free samples to commuters, people tend to flock to it. Who would pass up a free cup of coffee?

Because of our strong, ongoing relationships with all of the necessary authorities in the New York and New Jersey areas, we were able to ensure that these events ran smoothly, legally, and according to schedule. For more information about New York event permits, visit http://www.eventpermits.com/cities-sites-venues/event-permits-new-york/.

Permits by P.R.omotion!/EventPermits: Parking Permit, Health Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security provided by: Marty Barnes Security

Promoted Brand: Martinson Coffee

Locations: Madison Square Garden, the Jersey City Port Authority Terminal, the site of the World Trade Center, Union Square, the Hoboken PATH Station, Seaport, and Stamford.

EventPermits Assists with Land O’Lakes Food Truck Tour

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food truck permit

This spring, EventPermits is assisting Land O’Lakes in the company’s Melt Machine Tour, a New Jersey and New York food truck promotional event, which will draw to a close May 10, 2013. The event is in promotion of Land O’Lakes cheese and butter, and is bringing a food truck serving fresh grilled cheese sandwiches to customers at ShopRites, Walmarts, Foodtowns, and other grocery stores in the New Jersey and New York areas.

The food truck tour has drawn a lot of attention from hungry shoppers, who have been enthusiastic about the quality of the Land O’Lakes sandwiches.

EventPermits has assisted with the Land O’Lakes New York food truck tour by securing the Temporary Food Establishment permits, the food truck permits needed in order for event managers to prepare and serve food legally.

For more information about our work with food truck permits, visit our sister site http://www.foodtruckpermits.com/.

 

Permits by: PRomotion! / EventPermits – Temporary Food Establishment Permit

Promoted Company: Land O’Lakes

Venue: New Jersey and New York food stores

Event Logistics: EventPermits