Archive for the ‘Event Permit’ Category

Providing Permits for Runners and Residents Alike

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times square event permits

We recently secured permits for an extremely successful and wildly popular American footwear manufacturer that held an event in New York City promoting a new line of running shoes. The event, a Shoe Show Truck that took place on October 31 on 52nd Street, was attempting to reach not only passersby, but also the thousands of runners participating in the annual New York City Marathon.

The location, between 7th and 6th Street, was within walking distance to the Sheraton New York Times Square Hotel. EventPermits strategically secured this area because of the many marathon participants that were staying in hotels nearby. The strategy paid off, with many runners coming by to see the latest in footwear advances from the manufacturer. The Shoe Show Truck was decorated by professional graffiti artists.

The company, founded over 100 years ago, is considered one of the world’s major sports footwear manufacturers. The limited-edition product on display at this Shoe Show Truck event was designed to reflect the colors and theme of the New York City Marathon and will be available for a limited time.

The product in question was developed using the very latest advances in technology—including 3D printing. While the specific running shoe being used for the event was made with the New York City Marathon colors, other color combinations are available. Running critics claim that these shoes are worth your consideration. They are light, fast and comfortably cushioned.

While promoting their new product was at the forefront of the company’s mind, an opportunity to do good deeds for others was also a priority. Consumers who were interested in purchasing the running shoes were encouraged to swap their used shoes so they could be donated to charity.

EventPermits was commissioned by this footwear manufacturer to secure an activity permit for the Shoe Show Truck. An activity permit must be acquired for any activity on city property. EventPermits has secured thousands of these permits, along with many others types.

The Shoe Show Truck event was a rousing success and we really enjoyed working with a company wanting to engage in charitable giving. If your company is interested in a public event, please contact us for more information on event permitting.

 

 

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: 52nd Street, between 6th and 7th NYC

Times Square Invaded by Popular Online Role-Playing Game’s Fifth Expansion

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event permitting agency nyc

EventPermits recently secured several permits that allowed a wildly popular online role-playing war game to promote a new expansion pack. The event, which took place November 11-12, was the online game’s attempt to boost its marketing efforts in a creative and relevant manner.

In honor of the online war game’s most popular weapon, a taxicab was placed in the middle of Times Square in New York City with an axe impaled in its roof. The axe is an exact replica of the weapon used by many players in the game’s online world. The game, which was created more than ten years ago, has more than 10 million avid and passionate subscribers who were thrilled with the display.

Classified as a massively multiplayer online role-playing game, or MMORPG, these types of web-browser based games enable a substantial amount of players to interact with each other inside of a virtual world. In successful role-playing games, users are capable of becoming a character in a fantasy world and assuming control of that character’s actions, words, decisions and more. Users who play in the online gaming world are required to pay a small fee, which has provided MMORPG companies with billions of dollars in worldwide revenue.

In the fifth expansion of this game, players were introduced to an increase in the amount of levels, fresh zones and also new character models. The expansion has received many favorable reviews from video game critics and currently has a rating of 85 on Metacritic.

In order for the event in Times Square to run smoothly, EventPermits was enlisted to acquire the required permits. These included a Times Square Event Permit, which is necessary for all companies wanting to have an event in Times Square to obtain. EventPermits also acquired a Generator Permit, which is needed for any event that requires the use of a generator on site for power supply.

The official release date of the expansion was on November 13, 2014 at midnight. The event garnered massive amounts of attention and was considered a huge success.

 

 

Permits by EventPermits: Times Square Event Permit and Generator Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: Times Square, NYC

Permitting a Madison Square Garden Display to Promote Final Season of Popular TV Show

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permitting a sidewalk display in front of penn station

We recently worked with one of our agency partners to permit a successful and unique street activation just outside of Penn Station near Madison Square Garden. The activation was a singular installation placed on the sidewalk near Pennsylvania Plaza on 7th Avenue just before 33rd Street, across from the Hotel Pennsylvania. From April 10 through April 13, the installation slowly counted down the time until the premiere of the seventh and final season of a popular period drama television series.

The installation featured a 10-foot tall silver-rimmed and retro-styled highball glass perched on top of a stand advertising the show’s premiere television channel, date and time. The 200-gallon capacity glass included a straw, faux ice cubes and was filled with a tinted liquid representing scotch, the alcoholic beverage of choice of the show’s leading man. Much like an hourglass, the “scotch” in the giant highball slowly disappeared, performing a visual countdown to the show’s premiere.

While this was not an experiential or interactive event, this street-level marketing activation still required an activity permit to allow the installation to be positioned on city property and on the sidewalk. EventPermits secured the appropriate permits, and also coordinated 24-hour security, provided by Marty Barnes Security, to protect the installation and ensure passersby did not climb on or damage the display.

The display was offset to avoid obstructing pedestrian traffic on the sidewalk. This placement also allowed the highball glass to be viewed by both pedestrian and automobile traffic as cars drove by Penn Station. This specific location ensured plenty of impressions as crowds enter and exit the subway station and travel to the popular Madison Square Garden destinations nearby. A sister display was also set up on the West Coast at the corner of Hollywood and Highland in Hollywood, CA to countdown the PST premiere of the show.

New York City is a popular destination for street-level marketing and event activations. Permits are crucial to the success of any event, and EventPermits takes away the guesswork and stress associated with securing permits so brands and agencies can focus on installing spectacular, engaging and memorable events. Don’t let your activation get shut down! Call us today to discuss securing permits for a range of events from coast to coast.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: Penn Station/Madison Square Garden

Scouting and Securing Locations to Spread #HPJoy This Winter

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location scouting services for special events

In November through early December of 2013, Hewlett Packard launched the HP Joy caravan to share and showcase its latest products that were perfect for holiday gifting. The caravan trekked from the west coast to the east, stopping in seven cities across the country.

The event kicked off at HP’s headquarters in Palo Alto, CA. We scouted and contracted the locations for additional city stops:

  • Embarcadero in San Francisco, CA
  • The Third Street Promenade in the Hollywood Hills in Santa Monica, CA
  • The historic West End in downtown Dallas, TX
  • Chandler Fashion Center in Phoenix, AZ
  • The Magnificent Mile along Michigan Avenue in Chicago, IL
  • Centennial Olympic Park in Atlanta, GA.
  • The Shops at Georgetown in Capitol Hill in Washington D.C.

For the event, we partnered with agency The Bait Shoppe. The caravan consisted of a covered pop-up tent where visitors could try the new HP Chromebook featuring Google’s Chrome operating system, new touch-screen tables and HP laptops. The caravan included plenty of HP’s other devices like televisions, printers and computers. Brand ambassadors were decked out in cozy winter gear emblazoned with HP’s logo and the event’s custom hashtag, #hpjoy. They tested HP products, greeted visitors and helped people engage with all of HP’s new devices.

The caravan was decked out in bright holiday colors, and was decorated to look like a wrapped Christmas present. Stops included a Christmas tree decorated with #hpjoy ornaments.

Events in each city offered giveaways, prizes and special treats for visitors like popcorn, hot cocoa and grilled cheese sandwiches. Santa Claus made an appearance in each city, inviting children and brand ambassadors to sit on his lap. In Atlanta, a group of break dancers even entertained the crowd.

Our expert knowledge of cities and locations across the country allowed us to work efficiently with The Bait Shoppe to secure spots for the caravan that would attract visitors throughout the day.

Logistics and Coordination by: EventPermits

Promoted Brand: HP

Locations: San Francisco, CA; Santa Monica, CA; Dallas, TX; Chicago, IL; Atlanta, GA; Washington D.C.

New York City Event Permits for the Tributo Ferrari Rally

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tributo ferrari

On August 24, 2013, EventPermits had the amazing opportunity to work with one of the most well-known luxury sports car brands for the Tributo Ferrari rally in New York City. We assisted with this event in many ways: our New York office coordinated navigation and parking of the Ferraris, staffed security for the event and overnight security for the vehicles, organized photography and videography, and secured the required permits for the event. The parking coordination included setting up legal curbside parking of the vehicles and acquiring the necessary parking permit. The other permits we secured included the Street Activity Permit, the Film Permit, and the Generator Permit.

The Tributo Ferrari rally was held to celebrate the season closer at the Bridgehampton Polo Club, as well as the gathering of these exceptional sports cars. The fleet of over 60 Ferrari owners and their vehicles made a tour beginning at the Ritz Carlton in Battery Park and ending at the Bridgehampton Polo Club on Long Island. In between, the fleet traveled through Grand Central Terminal, Times Square, 59th Street by Central Park South, and the Queensboro Bridge. Throughout the tour, our very own Tara Writt soared above the city in a helicopter, taking beautiful aerial shots of the cars as they made their way throughout the state. Additionally, we coordinated videography via snorkel lift at 21st Street and Queens Plaza South, elevated 135 feet in order to capture the cars as they came across the bridge from Manhattan to Queens.

This was an amazing event to be a part of. Seeing that many Ferraris at once really made an impression, and we are honored to have been involved!

NYC parking permits

Permits by P.R.omotion!/EventPermits: Street Activity Permit, Film Permit, Parking Permit, Generator Permit
Parking Coordinated by: EventPermits
Security Coordinated by: EventPermits
Security provided by: Marty Barnes Security
Photography by: EventPermits
Videography by: Dawn Howes
Promoted Brand: Ferrari
Locations: Ritz Carlton, Bridgehampton Polo Club, Grand Central Terminal, Times Square, 59th Street by Central Park South, and the Queensboro Bridge

Securing Special Event Permits for Bob Dylan’s Americanarama

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special event permits for bob dylan

In July, we had the amazing opportunity to work on Bob Dylan’s Americanarama festival, Dylan’s six-hour show that is currently touring the states and includes sets by other American folk-rock icons Wilco and My Morning Jacket, with additional performances by Bob Weir, the Richard Thompson Electric Trio, and Ryan Bingham.

The show took place at Park A Pier in Hoboken, New Jersey on Friday, July 23. The bands played through a variety of American genres: blues, folk rock, swing, rockabilly, and soul. Dylan performed many of his classics, including “Tangled Up in Blue,” “A Hard Rain’s Gonna Fall,” “I’m Sick of Love,” and “All Along the Watchtower.”

Dylan played an eclectic set, performing many of his classics in styles differing from originals, but the highlight of the night was when Dylan was joined onstage by Jeff Tweedy of Wilco and Jim James of My Morning Jacket for an awe-inspiring rendition of “The Weight,” a classic by Dylan’s former back-up group The Band, which found fame as an act independent of Dylan in the late 1960s.

new jersey stage permit

This was such an incredibly fun project. For the performance, we assisted The Bowery Presents, the agency handling the Americanarama tour, by working closely with city officials to secure the special event permits needed for this large event. For the event, we secured the Building Permit and the Stage Permit that were needed to use the stage and construct other structures for the event, the Generator Permit needed to power the event, the Fire Permit, and the Parking Permit.

This was an incredible event, and getting to work on once in a lifetime projects like this one is what makes our jobs so enjoyable.

Permits by PRomotion! / EventPermits: Building Permit, Fire Permit, Generator Permit, Stage Permit, Parking Permit
Stage: This Is It! Stageworks
Agency: The Bowery Presents
Venue: Pier A Park, Hoboken, New Jersey
Promoted Artist: Americanarama: Bob Dylan with Ryan Bingham, My Morning Jacket, and Wilco

EventPermits Sponsors the Glamour Gals Scholarship Awards

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new york event

On May 4, 2013, we were proud to act as the main sponsors for the Glamour Gals Scholarship Awards, which were held in honor of the charity’s outstanding volunteers, who were presented with scholarship awards in recognition of their hard work with the charity. The charity also presented the New York Yankees with the Inspiration Glammy in recognition of the organization’s work with Glamour Gals during H.O.P.E week. Meredith Marakovitz, a YES Network reporter, and Jason Latimer, Assistant Director of Media and Player Relations, accepted the award on behalf of the Yankees.

The Glamour Gals Foundation is a 501(c)(3) nonprofit that connects teenage volunteers with women in senior living homes to provide companionship and makeovers.

In addition to acting as the main sponsor for the New York event, EventPermits also assisted by coordinating the location, the New York permits needed, and security. EventPermits was able to arrange the venue due to our excellent working relationship with NASDAQ, who we have worked with on several occasions in the past. EventPermits also coordinated the necessary parking permit and security for the event.

This was a very successful event, and EventPermits was excited to have the opportunity to act as sponsors and assist with event planning. For more information about Glamour Gals and the charity’s mission, please visit www.glamourgals.org.

Permits by: PRomotion! / EventPermits: Parking Permit
Event Security by: All Saints Management
Sponsored Organization: Glamour Gals Foundation
Venue: NASDAQ MarketSite
Music: DJ Adam Radice
Flowers Arrangements: Botanical Design
Event Photography: Sunny Norton

EventPermits Assists with Land O’Lakes Food Truck Tour

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food truck permit

This spring, EventPermits is assisting Land O’Lakes in the company’s Melt Machine Tour, a New Jersey and New York food truck promotional event, which will draw to a close May 10, 2013. The event is in promotion of Land O’Lakes cheese and butter, and is bringing a food truck serving fresh grilled cheese sandwiches to customers at ShopRites, Walmarts, Foodtowns, and other grocery stores in the New Jersey and New York areas.

The food truck tour has drawn a lot of attention from hungry shoppers, who have been enthusiastic about the quality of the Land O’Lakes sandwiches.

EventPermits has assisted with the Land O’Lakes New York food truck tour by securing the Temporary Food Establishment permits, the food truck permits needed in order for event managers to prepare and serve food legally.

For more information about our work with food truck permits, visit our sister site http://www.foodtruckpermits.com/.

 

Permits by: PRomotion! / EventPermits – Temporary Food Establishment Permit

Promoted Company: Land O’Lakes

Venue: New Jersey and New York food stores

Event Logistics: EventPermits