Archive for April, 2018

16’ Breast Cancer Support Bra Raises Awareness

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Advocate Health Care Promotes Early Detection on Chicago’s Magnificent Mile

By Jennifer Respondi, Partner
EventPermits, LLC

In honor of Breast Cancer Awareness Month, Advocate Health Care installed a 16′ Breast Cancer Support Bra on Chicago’s Tribune Plaza. 

Coupled with HY Connect in Chicago, Advocate Health Care was able to bring this Breast Cancer Awareness project to life. Their goal was to draw attention to the importance of self-checks, in addition to regular mammograms for women; it is vital for early detection and preventative care.

The Breast Cancer Support Bra is part of Advocate Health Care’s annual campaign, #StoriesOfTheGirls.

EventPermits assisted in the location scouting and legal presentation of the Breast Cancer Support Bra. Additionally, we worked with the City of Chicago to turn the skyline lights from white to pink throughout the month of October for the “Light the Way to Find a Cure” campaign.  This was the second consecutive year for this portion of the activation.

Advocate Health Breast Cancer survivors stood together with one another beside the sculpture on the day of the event. They shared their stories and the importance of breast cancer awareness through early detection, self-checks, mammograms and treatment options. Participants were given pink carnations to show their support, along with pink lip balm from EOS. 

The 15,000-pound bra provided an eye-catching photo opportunity for passersby. Besides being an interesting social media photo, the Bra Statue contributed to a much greater cause. After all, for every photo posted with the tag #SupportYourGirls on Instagram & Twitter, Advocate Health Care donated $1 to the American Cancer Society.

The event was broadcast on local news stations such as WGN-TV, ABC 7, Fox 32, and CBS 2 in Chicago.  

Read more about the activation here:

http://www.chicagotribune.com/news/ct-bra-sculpture-pioneer-court-20141001-story.html

http://chicago.cbslocal.com/2015/10/01/giant-bra-on-michigan-avenue-drawing-attention-to-fight-against-breast-cancer/

http://www.fox32chicago.com/mornings/advocate-health-care-raises-breast-cancer-awareness-in-big-way

Werther’s Builds Life-Sized Candy Land Pop-Up

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Celebrating National Caramel Day at the Santa Monica Pier

Werther's Candy Land
By Jen Respondi – Contributor
Partner, EventPermits, LLC
When I think of caramel, I instantly think of the delightful candy from Werther’s Candies every time. It’s just how it is! When I think of the board games I played as a kid and with my son when he was little, Candy Land is at the top of the list.  Combining these two memories is sweet in more ways than one.

In honor of National Caramel Day (April 5th), EventPermits worked together with Agency H5, in conjunction with Hasbro and Werther’s Candy, to create a life-sized version of the board game, Candy Land!

Agency H5 in Chicago was tagged by Werther’s to bring this magical land of caramel dreams to life. The activation featured:

-Werther’s Woods

-Caramel Crème Lagoon, where guests were able to ‘fish’ for a bag of Werther’s

-Caramel Popcorn Mountain, which offered samples of caramel popcorn

The Werther’s version of this timeless board game brought both young and old to have fun together. Participants were able to choose from oversized cards, which determined their path on the board. The game ended at Caramel Castle.

A special guest appearance was made by ‘Extra’ and ‘Saved by the Bell’ star, Mario Lopez. The actor fished for caramel candy with his kids and posed for some pictures along the way.

Working with the City of Santa Monica, EventPermits helped turn a small piece of the Pier into a truly sweet experience. Our team assisted in providing the location scouting, permitting and legal presentation of the activation.

The event was broadcast on local news stations such as ABC, FOX, CBS, and SMDP in Santa Monica. Agency H5 used the hashtag #WerthersXCandyLand to engage users on social media. 

For those who were not able to attend in person, you can download the online version of the game and have some fun! https://caramelday.com/

Read more about the activation here:

http://abc7.com/society/life-sized-candy-land-pops-up-on-the-santa-monica-pier-/3305184/

http://www.fox5ny.com/news/life-sized-candy-land-opens-on-santa-monica-pier

http://smdp.com/werthers-original-creates-life-size-candy-land-game-at-the-pier/165388

EventPermits Brings The Ultimate Nick Jonas Tour Bus to LA

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Booking.com provides travelers with three unique experiences

Ultimate Nick Jonas Tour Bus

By, April McCarty-Caggiano
Director of Client Services

Project Background

EventPermits recently assisted Booking.com with a mobile marketing campaign to promote the debut of it’s new category, “Book The US List.” Their newly launched website update features the most unique places to stay in each of the 50 states and Washington, DC.

Travelers, from around the globe, entered a contest on the booking.com website where they were able to choose from one of three once-in-a-lifetime locations to spend a night. These unique locations included: The Empire State Building in New York City, American Airlines Arena in Miami, Florida or the Ultimate Nick Jonas Tour Bus in Los Angeles, California.

How We Made it Happen

Booking.com wanted the final venue or location of the Ultimate Nick Jonas Tour Bus to be as exclusive as the opportunity itself. The bus needed a picture-perfect LA backdrop. They approached EventPermits to help secure the iconic Hollywood Sign. 

Press was able to witness the exciting announcement of the winner’s special opportunity on the morning of March 8th, where they received worldwide media attention along with social media buzz for the activation.

Though it was not the exact tour bus Jonas takes on the road, the singer played a large role in the design. He even included some of his favorite things within the tour bus, in order to provide the most authentic fan experience as possible.

In addition to the one-night stay, the lucky guest enjoyed a guided tour of LA and a meet and greet with the singer. The winner also received dining at two of Nick’s favorite restaurants and transportation to and from the bus. 

To read more about this activation click here.