Archive for June, 2014

Ditch the DSLR: Permitting a Product Launch in Times Square

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permitting product launch in times square

On June 4th, photography enthusiasts gathered in Times Square for a consumer electronics product launch which we facilitated for a leading experiential marketing agency.  The company introduced its new, revolutionary, internet-ready digital camera.  Attendees were allowed to bring their old DSLR cameras and use them as technological currency in exchange for the new camera. The event required several permits from us including: street activity, business association, department of buildings, and sound amplification.

The location we secured was ideal to support both a large amount of attendees and attract passersby. There was never a dull moment for attendees waiting to experience the new technology, as the excitement of Times Square and overall buzz for the new product created a high energy atmosphere.

In addition to the permits, we also coordinated security which remained onsite throughout the duration of the event. Attendees were each given a wrist band once their cameras were approved by staff members. This allowed them to remain inside the barricade in the plaza until it was their turn to enter the tent. Despite the unexpected large turn-out (so many expensive cameras in one plaza!), we were able to keep effortless control over the crowd, due to our proactive planning and ability to quickly adapt as the event unfolded.

An onsite DJ kept the attendees, some who had been waiting in line since 10PM the night before, lively and aided in attracting passersby. This required an amplified sound permit, which we also obtained for the event.

At 12PM, the event kicked off with a countdown from the DJ and then four individuals from the line were led into the tent at a time.

Inside the camera exchange tent were additional products available for consumer testing and demonstration. Attendees beyond the first 250 people were given a $50 coupon to use towards any camera within the tent.

A group of celebrity look-alikes were also on hand within the experience for visitors to have their pictures taken with, similar to the famous 2014 Oscars selfie.

The event delivered on all major metrics with 300 cameras being ditched for new ones.  For more information about permitting Times Square events, please contact us today!

Permits by EventPermits: Sound Permit, Special Events Permit, DOB Permit, Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Locations: Times Square, NYC

Street to Screen™ Digital Engagement Platform Supports French D-Day Remembrance Event in Times Square

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FOR IMMEDIATE RELEASE

EventPermits recently secured the necessary permits for an interactive event in Times Square commemorating the 70th anniversary of D-Day. The event used EventPermits’ proprietary Street to Screen™ technology to display photographs of event participants on the FOX Screen in Times Square.

(New York, New York) On June 6, Times Square event permitting agency EventPermits supported an event staged for a 24/7 news channel based in France that utilized EventPermits’ Street to Screen™ technology, driving photographs taken at street level on an iPad using an app created specifically for this event to be instantly displayed on the giant digital out-of-home FOX screen in Times Square. The event required a sampling permit and security, which EventPermits secured and coordinated.

The event served as a commemoration of D-Day, the World War II invasion of Normandy, France by Allied troops on June 6, 1944. Brand ambassadors were on location and handed out tee shirts, American flags and French flags to the public. Visitors were encouraged to take a picture and write a tribute message that gave thanks for the efforts in liberating France during the war. These images were simultaneously broadcast on a large screen in Times Square owned by FOX and emailed to each participant using EventPermits’ Street to Screen™ platform.

The relay of images from the iPad to the screen required use of EventPermits’ Street-to-Screen™ platform. This proprietary offering allows brands to send live video, images or other digital content to more than 20 eligible HD LED screens in Times Square. This platform can be activated anywhere in the United States with content pushed to a specific digital endpoint.

“Our Street-to-Screen™ platform is revolutionary technology that maximizes brand impact by personalizing digital content with live, real-time display,” said Stella Fitzpatrick, owner of EventPermits. “The global community gathered in many different ways to remember D-Day on the 70th anniversary of the invasion of the beaches of Normandy. The event brought that remembrance to Times Square and allowed people an opportunity to give thanks, share a message and broadcast that on the big screen.”

About EventPermits: 
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Street to Screen™ Digital Engagement Platform Allows Instant Engagement for Times Square D-Day Remembrance Event

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Street to Screen event in Times Square

On June 6, we supported an event staged for a 24/7 news channel based in France using our innovative Street to Screen™ technology which allowed pictures taken at street level on an iPad using a custom-created app just for the event to be instantly displayed on the giant digital out-of-home FOX-owned screen in Times Square. The event also required a sampling permit and security, which we secured and coordinated.

The event allowed passersby to take pictures using an iPad and include a tribute message giving thanks for the Allied forces’ efforts to liberate France during World War II. Using our proprietary Street to Screen™ technology platform, these images were then displayed on the FOX screen in Times Square with the news corporation’s logo and slogan.

This commemorative event allowed visitors in Times Square to participate in the 70th anniversary remembrance activities taking place worldwide. Soldiers who served in WWII and who participated in D-Day gathered with Allied Heads of State including United States President Barack Obama, Queen Elizabeth II and President François Hollande of France.

Brand ambassadors were also on location handing out tee shirts to participants, American flags and French flags. This activity required a sampling permit, which we secured for the agency that designed this event. In addition, we coordinated security provided by Marty Barnes Security for the duration of the event.

Our Street to Screen™  platform maximizes brand impact by allowing brands to send live videos, photographs or other digital content to more than 20 eligible HD LED screens in Times Square. The platform syncs multiple screens of varying sizes and can incorporate social media networks and email. During this event, images were simultaneously emailed to participants and displayed on the screen in Times Square.

Street to Screen™ was also used to showcase Microsoft’s launch of Windows 8 and the opening of the Microsoft Surface Tablet store in Times Square with interactive engagement that displayed the images that visitors drew on the new tablet on larger screens in Times Square as they were created.

This recent event allowed visitors in Times Square to join the global community in commemorating the 70th anniversary of D-Day by sharing an image and a comment, wish or tribute.

For more information about Street to Screen™ and permitting Times Square events, please contact us today!

Street to Screen™ by: Digital Domination

Permits by EventPermits: Sampling Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Times Square, NYC

NYC Permitting Agency Supports Initial Public Offering Event for Take-and-Bake Pizza Company

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FOR IMMEDIATE RELEASE

EventPermits recently coordinated logistics and secured multiple permits and security guards for a street-level marketing event in Times Square celebrating the IPO of a take-and-bake pizza restaurant chain.

(New York, New York) EventPermits, a nationwide special event permitting agency, recently worked to secure multiple permits and coordinate logistics and on-site security for a street activity marketing activation. The event celebrated the Initial Public Offering (IPO) of a take-and-bake pizza restaurant chain on Friday, May 2, 2014.

The event followed the ceremonial ringing of the bell to open the market and was held right outside of the NASDAQ MarketSite on the corner of 43rd Street and Broadway in Times Square. The set-up included media risers, three pop-up tents, and audio equipment powered by a small generator. A custom 8-foot by 12-foot scenic flat resembling a place setting on a dining table was the main attraction of the event. The sign featured a pledge to “Make Dinner Time” and passersby were encouraged to take the pledge and sign their name on the wall.

EventPermits secured an activity permit to secure the curb lane location and authorize use of the sidewalk. Additional permits for the amplified sound and generator were also obtained. EventPermits also worked with Marty Barnes Security to provide guards for the load-in, set-up and duration of the event.

“This event required a lot of coordinating. The many parts of the event worked together to create a celebratory moment that engaged the public, which is why securing permits and the proper street location was essential,” said Stella Fitzpatrick, owner of EventPermits. “Many agencies may not realize that a single activity permit will not include nor authorize the multiple working elements of event activations. Our knowledge of what is required in New York City allowed us to assist in the successful launch of this fun and celebratory event in Times Square.”

About EventPermits: 
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Securing Times Square Permits for a Successful IPO Activation

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times square events that need permits

 

On Friday, May 2 a take-and-bake pizza restaurant chain celebrated its initial public offering (IPO) with a street-level marketing event just outside the NASDAQ MarketSite in Times Square.

The event kicked off after company executives rang the ceremonial opening bell. The main focus of the event was a large 8-foot-wide and 12-foot-tall custom sign that showed a typical place setting on a dinner table. The plate featured a pledge to “Make Time for Dinner” that people were encouraged to sign.

In addition to the sign, the event had a large footprint including 28’ x 8’ x 18” media risers decked out in red carpeting and black skirting, three 10’ x 10’ pop-up tents and sandbags as a backup to use in the event it rained during the event, and amplified sound powered by a generator.

These several parts worked together to create a successful and engaging event. Each component required a permit — we acquired an activity permit to secure the curb lane location outside the NASDAQ building at 43rd Street and Broadway. In addition, we secured an amplified sound permit and a generator permit for the background music. We also worked with Marty Barnes Security to provide twice as many guards during the event’s load-in and set-up; guards were also on site for the duration of the event.

Publicly celebrating an IPO with a street-level marketing event in Times Square is an excellent way to engage the public and introduce your brand to new potential fans. This event showcased the company’s commitment to bringing families together and supporting family dinner time by providing take-and-bake pizzas that make for quick and easy meals. The event showcased the company’s interests without displaying its product, offering a more heartfelt and human connection with the public.

If you’re working with an agency that is supporting the next brand to go public, our marketing team can support your activation by ensuring that all the moving parts are properly permitted and come together without a hitch. Contact us today to discuss your event!

Permits by EventPermits: Activity Permit, Amplified Sound Permit, Generator Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: 43rd Street and Broadway in Times Square