Archive for April, 2014

Securing Venues and Permits for a Coffee Food Truck Tour with Multiple Locations Nationwide

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food truck permits in nyc

In the spring, we partnered with a nationwide experiential marketing agency to produce a successful multi-market food truck tour that stopped in five locations across the country for three days in each market. To assist our agency client, we coordinated venues for each stop and secured the necessary permits required in each city.

The food truck made the following stops:

  • March 18-20: Austin, TX on Congress & 7th Avenue
  • March 24-26: Atlanta GA at Atlantic Station in Midtown
  • March 31-April 2: Baltimore, MD on Pratt Street between Gay Street and Market Place
  • April 7-9: Boston, MA at City Hall Plaza
  • April 15-16: New York City, NY at Grand Central Terminal

The branded food truck represented a global mutual funds and financial services company. Cups of freshly brewed coffee were sold at each location for just 26 cents! The cost of the coffee was 1/5 the cost of a standard coffee, equivalent to the savings available from the company on mutual funds, which cost just 1/5 the industry standard. Company representatives were on site to further discuss financial services.

We secured activity permits or venue contracts for each city to allow the street and sidewalk activity. We secured health permits in Boston and New York City, and also coordinated a parking permit and security — provided by Marty Barnes Security — in NYC.

Capturing pedestrian traffic and morning commuters on their way to the office was essential for the success of this campaign. We scouted popular locations in each city where there was significant foot traffic and were also close to office complexes and buildings to attract those heading into work in the morning. Our familiarity with locations in each market and our strong relationships with municipalities and venues across the country allow us to efficiently and effectively coordinate logistics for all kinds of mobile marketing events.

Permits by EventPermits: Activity Permit, Health Permit, Parking Permit, Venue Coordination

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Austin, TX; Atlanta, GA; Baltimore, MD; Boston, MA; New York City, NY

Event Permitting Agency Secures NYC Activity Permit for Successful Sidewalk Installation Promoting Series Premiere of Popular Television Drama

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FOR IMMEDIATE RELEASE

EventPermits recently secured necessary permits for the installation of a large sidewalk display near Penn Station and Madison Square Garden in Manhattan.

(New York, New York) EventPermits, a B2B marketing support services agency specializing in securing New York City permits for events, recently completed a successful street marketing event on behalf of a multi-channel lifestyle marketing agency client. EventPermits secured the required activity permits and coordinated 24-hour security for the display which counted down the final three days before the seventh season premiere of a popular cable television network period drama.

The installation was 10-feet tall and was placed on the sidewalk for three days, from April 10 through the premiere date, April 13. It featured a retro-style, silver rimmed highball glass complete with straw and faux ice cubes perched atop a stand that displayed information about the upcoming premiere. The highball was filled with a liquid reminiscent of scotch — the show’s lead male character’s drink of choice. The liquid slowly dissipated, acting like an hourglass counting down to the premiere.

In addition to securing the necessary permits for the installation, EventPermits coordinated logistics and security, which was provided around the clock by Marty Barnes Security to protect the installation from disturbance or damage by passersby.

“Often, people assume that only events that directly interact with the public or have brand ambassadors on site require permits. This display still required proper permitting in order to be placed on city property,” said Stella Fitzpatrick, owner of EventPermits. “Our skilled team understands the complicated ins and outs of permitting and we have built strong relationships with city officials in order to alleviate the stress and confusion caused by obtaining permits.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visithttp://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Permitting a Madison Square Garden Display to Promote Final Season of Popular TV Show

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permitting a sidewalk display in front of penn station

We recently worked with one of our agency partners to permit a successful and unique street activation just outside of Penn Station near Madison Square Garden. The activation was a singular installation placed on the sidewalk near Pennsylvania Plaza on 7th Avenue just before 33rd Street, across from the Hotel Pennsylvania. From April 10 through April 13, the installation slowly counted down the time until the premiere of the seventh and final season of a popular period drama television series.

The installation featured a 10-foot tall silver-rimmed and retro-styled highball glass perched on top of a stand advertising the show’s premiere television channel, date and time. The 200-gallon capacity glass included a straw, faux ice cubes and was filled with a tinted liquid representing scotch, the alcoholic beverage of choice of the show’s leading man. Much like an hourglass, the “scotch” in the giant highball slowly disappeared, performing a visual countdown to the show’s premiere.

While this was not an experiential or interactive event, this street-level marketing activation still required an activity permit to allow the installation to be positioned on city property and on the sidewalk. EventPermits secured the appropriate permits, and also coordinated 24-hour security, provided by Marty Barnes Security, to protect the installation and ensure passersby did not climb on or damage the display.

The display was offset to avoid obstructing pedestrian traffic on the sidewalk. This placement also allowed the highball glass to be viewed by both pedestrian and automobile traffic as cars drove by Penn Station. This specific location ensured plenty of impressions as crowds enter and exit the subway station and travel to the popular Madison Square Garden destinations nearby. A sister display was also set up on the West Coast at the corner of Hollywood and Highland in Hollywood, CA to countdown the PST premiere of the show.

New York City is a popular destination for street-level marketing and event activations. Permits are crucial to the success of any event, and EventPermits takes away the guesswork and stress associated with securing permits so brands and agencies can focus on installing spectacular, engaging and memorable events. Don’t let your activation get shut down! Call us today to discuss securing permits for a range of events from coast to coast.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: Penn Station/Madison Square Garden

Event Permitting Agency Arranges Parking Permits and Security for Multiple Locations of Recent NYC Street Event

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FOR IMMEDIATE RELEASE

EventPermits recently secured parking permits and contracted security for a street event promoting the Tribeca Film Festival. The event took place at multiple locations across NYC from April 8-12, 2014.

(New York, New York) NYC special event permitting agency EventPermits recently secured parking permits in multiple locations for a street event and mobile marketing tour promoting the annual Tribeca Film Festival. The event took place at five different locations across Manhattan from April 8 through April 12, 2014.

The event featured a mobile marketing vehicle that parked in each location and featured an on-board photo booth. Visitors were encouraged to make their best dramatic expressions and received printed copies of their photos upon exiting the vehicle. The mobile photo booth stopped in Union Square Park, Washington Park, the Meatpacking district, near Madison Square Park, and in the Tribeca/Greenwich area, which is home to the annual film festival.

In addition to securing the parking permits for each day and location, EventPermits also contracted and coordinated security with Marty Barnes Security for each stop on the marketing tour.

“Parking permits are essential to executing a flawless activation, especially for an event like this one that travels to and stops at multiple locations,” said Stella Fitzpatrick, owner of EventPermits. “This particular event had a vehicle with a large footprint that needed to be completely stationary so people could comfortably board and participate. Securing permits well in advance of the actual event ensures that there will be enough space available for people to safely enter and exit and the vehicle doesn’t obstruct traffic. Without these permits, street events can quickly be shut down.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.